I've used TurboTax to file taxes for the last 15 years. It was always a good stable product. Definitely over the last several years I've noticed a dramatic increase in the number of attempts to upsell or re-direct the consumer to something other than what they intend. Definitely gets frustrating when simply trying to navigate through the process and get to the next screen. Curious with the system now tracking how much time is spent filing taxes, how much of this time is just clicking "continue" or "skip" or "Don't Add Max Benefits". Seems like there is a large opportunity to actually streamline the product if the goal was better consumer experience, not increased profit opportunities for Intuit. Only other comment on how product seams to be worse than previous years is less ability to just skip to forms and enter data manually without answering a dozen questions upfront. Not sure of the benefit here, just seems confusing and unnecessary.
Turbo tax is so easy to use! I had a new side hustle this year and filing this addition income was easy and they helped me track down all the deductions I qualified for.