I filed on my own. I do wish there were less interruptions suggesting that I upgrade to a paid plan. I completely understand the advertisement, but I received at least 4 ads trying to upgrade me, before I could actually start my return. I feel like one ad to start then another in the middle, if it's really necessary, makes more sense.
Turbo tax makes filing easy, but I have a very simple financial life. It used to be free. I miss that - plus I wasn't able to change my mind about filing federal and state together to avoid that fee. THEN after I had resolved to pay the $78 - you added another $40. I may go with another option next year.