[This review was collected as part of a promotion.] I often read from fruity phone owners just how great their phone is; how superior it is to Android and Samsung. So I tried it out. Keep in mind that I'm a systems engineer with 40 years experience on several platforms. I did not find it "intuitive" at all. I missed my ultra 25. For some reason, everything just makes sense and the quality that Samsung has baked into this phone is astounding. There are so many tweaks, nooks and crannies for customization so you can get the phone to behave *just the way you like it*. That's just not possible on the eye phone.(sic) I felt forced to do things "their way" on that device. With Samsung's S25 ultra there just isn't anything I can't do. Didn't tell the fruity guys... It would hurt their feelings.