Originally, it was the price and guarantee (just in case). And then it as the simplicity of having delivered to our house and so easy to set up. And now it's simply because it looks and feels nice. Guests have loved it. Thank you!
It's not overly soft but firm enough to sleep on. My previous mattress (Serta) was kept way too long (17 years). What I like about Tuft & Needle is the price. I wouldn't hold on to a mattress that long if I knew I could buy another quality mattress for a great price. My husband and I are sleeping better, we don't wake up in as much pain and overall this is a comfortable mattress.