It was easy to shop for and receive. The mattress is comfortable, but has a little chemical off-gas smell, so for friends that want organic mattress probably not the best option, but for nice and easily mattress, good!
Great experience from start to finish, and am immensely impressed with company as a whole. Only dropped to a 9 bc I'm not 100% sure that the mattress itself isn't a smidge too firm, so I'm not sure I can recommend the product to everyone yet. If you ask me in a month I'll let you know what I've decided ;-)
Both my husband and I loved the mattress from the very first night we got it. We both have back pain and this mattress has really helped us wake up in the morning reasonably pain free.