This bed is excellent and I am so happy with it. Did a lot of research before and almost went with a Casper or Avocado mattress, but I'm so happy I bought the Tuft & Needle one. Great value and it's so comfortable. Definitely on the firmer side, but not extremely firm. On a scale to 1-10 (10 being the firmest) I would say this is a 7. Unboxing was very simple and mattress took shape almost immediately. Little to no smell either!
Surprisingly good and easy to handle. After 25+ years on the same mattress, we felt we needed something new. I checked out reviews and felt this was the best choice for us. It came quickly (considering overall delivery delays) and went on the bed easily. It felt good right away and several weeks in, it still does. We were used to a firm top edge to the bed, so that was an adjustment, but we're getting used to it. Recommend it!
Purchasing the mattress, having questions answered and delivery of the mattress could not have gone any more smoothly. On top of that, the mattress is wonderful! Very comfortable. I would rate it’s firmness As medium firm, meaning you don’t sink into it but it’s not like laying on a board. I would certainly buy it again!