Customer reviews from vitalproteins.com
Vital Proteins - Collagen Peptides - 20oz
Average customer rating
4.4
(8,353 Reviews)
Rating breakdown 8,353 reviews
5 Stars
6,163
4 Stars
822
3 Stars
518
2 Stars
339
1 Star
511
67%of customers recommend this product.
(
2 out of
3)
Customer Reviews for Vital Proteins - Collagen Peptides - 20oz
Customer Rating
5
Who cares about the packaging? It’s what’s inside!
on March 21, 2026
Posted by: L84sky
I love the product. I drink it in the morning with some hot water and a packet of crystal light. I have noticed improvement in my joints, hair and nails. Plus it helps me get the protein in that I need as well. Everyone’s complaining about the packaging. And yes, I prefer the canister packaging that they used to have. But it’s not a dealbreaker for me. Instead, I opened the package with a pair of scissors and pour it into a cute container.
Written by a customer while visiting vitalproteins.com
Customer Rating
1
Make a better container
on March 21, 2026
Posted by: Simple sam
This product has the stupidest and most difficult lid to open I have ever seen.
Response from vitalproteins.comBy Team Vital, March 23, 2026
Hi there! Thank you for taking the time to share your feedback. We understand your frustration, and we are sorry for any disappointment this may have caused. We have always focused on making products to support everybody with a body, so it was time to make packaging that also supports a more responsible future. This initiative is one change Vital Proteins is taking toward a more sustainable future. However, we always strive to exceed our customers' expectations. We will record your feedback and provide this information to our team for further review.
Written by a customer while visiting vitalproteins.com
Customer Rating
4
on March 21, 2026
Posted by: Adventurer
Has alleviated dry skin problems since I began taking daily
Written by a customer while visiting vitalproteins.com
Customer Rating
2
HATE THE NEW PACKAGING ,!!
on March 25, 2026
Posted by: Lizm
I have been buying Vital Proteins for over 17 years ….Love the product but HATE THE NEW CARDBOARD CANISTER , It just took me 4 1/2 minutes to get the top off , achieved only by using a sharp knife to saw it off !!
Thankfully I kept one of your former plastic canisters, into which I poured the contents.
Thankfully I kept one of your former plastic canisters, into which I poured the contents.
I will have to look for a new brand if you do not change back to a screw off top …. I refuse to have to fight to open the canister … takes me longer to open the canister than to drink the smoothie made with it !!
Response from vitalproteins.comBy Team Vital, March 25, 2026
Hi there! Thank you for taking the time to let us know about these details. The team is taking this feedback very seriously, and they are continuously working to improve the product overall with high-quality sourcing and sustainability top of mind. We have always focused on making products to support everybody with a body, so it was time to make packaging that also supports a more responsible future. We completely understand your concerns and complications here. We will record your feedback and provide this information to our team for further review.
Written by a customer while visiting vitalproteins.com
Customer Rating
2
Need new packaging.
on March 28, 2026
Posted by: Maureen
Product good. Packaging bad. Could not open packaging had to ask friend to open it. Also a scoop should come with it,
Response from vitalproteins.comBy Team Vital, March 30, 2026
Hi Maureen! hank you for taking the time to let us know about these details. The team is taking this feedback very seriously, and they are continuously working to improve the product overall with high-quality sourcing and sustainability top of mind. We have always focused on making products to support everybody with a body, so it was time to make packaging that also supports a more responsible future. As of December 2022, we begun to remove our plastic scoops from our products. Though we’re foregoing our scoop, consumers can still expect the same efficacious collagen peptides they know and love.
We completely understand your concerns and complications here. We will record your feedback and provide this information to our team for further review.
We completely understand your concerns and complications here. We will record your feedback and provide this information to our team for further review.
Written by a customer while visiting vitalproteins.com
Customer Rating
1
Do not recommend
on April 6, 2026
Posted by: Donna64
I liked it until I found slivers of glass in the powder
Response from vitalproteins.comBy Team Vital, April 6, 2026
Hello Donna. We are sorry to hear that you had this experience with our product. We'd like to learn more about the issue. Please email us at info@vitalproteins.com and we'll get back to you as soon as possible.
Written by a customer while visiting vitalproteins.com
Customer Rating
1
Exhausted by the Greed
on April 6, 2026
Posted by: ebtg
I have a tub of your Vital Protein here, and I noticed a hair in it. I’ve been seeing black specks, and today I saw this hair. It’s probably a rat hair. I don’t have coarse black hair, nor does anyone in my family. I’m the only one using this product.
As a consumer, I’m disgusted and overwhelmed that you can get away with poor quality control. Supplements have no governing body to ensure their safety for consumers. You keep raking in the profits while exploiting our desire to be healthy. You could ground up concrete and sell it as a wonder supplement, and we wouldn’t know the difference.
Whole Foods people!
Response from vitalproteins.comBy Team Vital, April 6, 2026
Hi there! Thank you for reaching out to us. We are sorry to hear that you had this experience with our product. We are committed to delivering the highest quality ingredients and would like to have the opportunity to learn more about the issue and make it right. Please email us at info@vitalproteins.com or give us a call at (224) 544-9110 – Our business hours are 9:00AM and 5:00PM Central Time, Monday through Friday, except holidays.
Written by a customer while visiting vitalproteins.com
Customer Rating
1
Sustainability Consultant
on April 10, 2026
Posted by: Sustainability Consultant
As a Chief Sustainability Consultant advising executive leadership across Fortune 500 organizations, I will be unequivocal. The recent redesign of Vital Collagen reflects a critical failure in strategic execution.
Sustainability that degrades the customer experience is not innovation. It is misalignment.
Your core consumer, predominantly millennial women, integrates this product into a highly optimized, time-constrained morning routine. This is a non-negotiable context. Any change that introduces friction at this moment directly undermines product value.
The current design does exactly that. It adds unnecessary steps, requires management of a separate scoop, increases the risk of user error, and relies on packaging that does not meet basic durability expectations in everyday use. This is not a marginal decline in usability. It is a material regression.
I have been a long-term customer and advocate of your product. For the first time, I am actively evaluating alternatives due solely to the added complexity. This is not a personal inconvenience. It is a leading indicator of broader customer behavior.
I stress-tested this perspective across a relevant, high-density network of your target demographic. The response was immediate and overwhelmingly negative. Approximately 97 percent expressed dissatisfaction with the change. This audience mirrors your core market across major metropolitan regions in the United States and Europe. This level of alignment in feedback is not incidental. It is a clear market signal.
This outcome points to a breakdown at the leadership level. Sustainability, product development, and consumer insight functions are not operating in alignment. Either customer behavior was not properly understood, or it was deprioritized in decision-making. Both scenarios represent a failure in governance.
The commercial risk is immediate. You are introducing switching behavior into a category where convenience is a primary driver of retention. Once disrupted, these habits are difficult to win back. Competitors offering equivalent quality with superior usability will capture this movement quickly.
This is not a long-term risk. It is already in motion.
Course correction is not optional. It requires urgent reassessment of the design decision, grounded in actual customer behavior, not theoretical sustainability gains. The objective must be to deliver both, without compromise.
I am sharing this assessment as a professional courtesy with the expectation that it is taken seriously at the appropriate level. I strongly recommend this issue be escalated and addressed without delay.
Written by a customer while visiting vitalproteins.com