The Elite filter does not fit correctly. I have an older Brita dispenser (larger than the current UltraMax) but I could change filters with no issues (I always buy several boxes of filters at a time; they used to be a darker blue colour). With the Elite model, water passes through quickly and doesn't get filtered. I bought two two-filter boxes. A waste of money.
Pros: convenient, Health Reasons, Great Design
No, I would not recommend this to a friend.
Response from brita.comBy Shannon from The Brita Team, December 9, 2025
Elaine, we noticed your post and appreciate your continued loyalty. We apologize for the inconvenience you experienced with our Elite Filters. The filters are somewhat flexible, so applying firm pressure should help achieve a secure fit. To best assist, please call our team at 800-242-7482, mentioning ref# 251209-000153. We hope to talk soon.
Bought these for my brita ultramax but they don’t fit, water is leaking down the sides and tastes terrible
Pros: convenient, Health Reasons, Great Taste
No, I would not recommend this to a friend.
Response from brita.comBy Alexandrea from The Brita Team, November 25, 2025
Thanks for reaching out to us, Bob, and I'm sorry to hear that our Elite Filter wasn't a perfect fit. So we can help, please give us a call at 800-242-7482 using #251125-000293. Hope to hear from you soon.
[This review was collected as part of a promotion.] We switched from the "basic" white Brita filter to the Elite filter and there is a HUGE difference in the taste of the water. I couldn't believe it could work as fast as it does and as GOOD as it does. The water where we live tastes AWFUL to me but now there is NO TASTE!! We won't be going back to our old "basic" filter.
Pros: convenient, Easy to Drink, Great Taste, Great Design
I have a handheld Britta and a standing larger unit and I used the same filter for both because it’s compatible started using Britta during Covid in 2020 and I haven’t stopped since and I really appreciate my tapwater to Britta filtered water. Save me so much money and convenient as well. Very tasty water.
Pros: convenient, Easy to Drink, Good Value, Great for the Environment, Great Taste
Supposed to work for 6 months. After 2 months,the water trickles down sooo slow it takes forever to drain. I’ve tried it a few of them and it’s the same problem. They are much more expensive than the regular ones. Went back to using the original filter. Very disappointing.
Pros: Health Reasons
Response from brita.comBy Monique from The Brita Team, August 5, 2025
Bonnie, thanks for sharing your review. We're sorry to hear you experienced slow filtration with our Elite Filter. We understand how disappointing this can be, and we're here to help. Please reach out to us at 800-242-7482 and mention #250805-000435. We hope to hear from you soon.