We have a charcoal/gas combo grill but I always use the charcoal side because I love the flavor that the Kingsford original charcoal adds to the meat. Wasn't aware that it stated on the bag that it was improved, but had noticed that it seemed to light up faster. With these short day light hours, it helped get dinner on the table that much quicker. Kingsford is all that I buy unless I'm desperate and the Kingsford is sold out.
After using many kinds of charcoal.. I finally listened to many Bbq gurus and grabbed a bag of the good ole red, white and blue and I must say I'll never ever turn back.. This stuff burns forever and is consistent..
Kingsford Charcoal has been the best for me at home, family picnics, and camping. When it comes to starting the charcoal you can't beat it. It also lasts a long time for many to cook over them to get that wonderful meal.
I always used Kingsford Original Charcoal since I began grilling, going on 40 yrs. now. Never had a problem and if I did it was something I messed up. I have had friends bring over charcoal at different times that wasn't Kingsford, and it was always less than quality results using it. Kingsford is the best.