I was taught to do my grilling with charcoal. And the only brand my dad used was Kingsford. I've been grilling for 40 years since, and I've only done it with Kingsford. I've tried other brands...I always come back!
I have always used Kingsford Original. It lights quickly and easily. The reason it didn't get the 5th star is there is a small window for cooking your food before the best heat is gone.