Recently went on a "keto diet" and use the blender to make refreshing shakes to keep us inline with a low sugar and low carb eating regiment. Easily grinds up all vegetables, fruits, and ice to a fine consistency for drinking.
We've been really happy with this blender. It's very powerful, it's easy to use and to clean. Everything about it is sturdy and well made, it's nice not having an additional piece on the bottom to screw on/off to clean.
I bought this a month ago after having two Nutria-Bullets die within a three year span. I mostly use my blendtec to make smoothies. I push smoothie and it shuts down when done. I don't have to use much liquid or concern myself with overloading it or deal with chunks of carrots floating around in it. Everything comes out completely blended. The noise level is not bad and much less than the Nutri-Bullet. I like its sleek design.