If it’s strong bold flavor you’re looking for without bitterness, dark roast is the way to go. Many people think to get a stronger brew, you should just add more grounds. It’s really all about the roasting (and the right beans of course!). I was raised on Community dark roast and was so pleased when stores in Alabama began carrying it, thus saving my parents the trouble and expense of shipping it to me, which they did for 20 years! I still love the smell of the first cup every morning because it reminds me of grinding the beans at my grandparents house every morning.