THIS IS MY FAMILY'S 'GO TO' COFFEE. WE'VE BEEN DRINKING IT SINCE I WAS YOUNG, WHEN MOM ADDED MILK AND SUGAR FOR ME (COFFEE MILK). WE EVEN HAD IT SHIPPED TO PENNSYLVANIA, WHEN WE WERE TOO FAR TO 'MAKE GROCERIES' AT OUR LOCAL LOUISIANA FAVORITES. THE QUALITY IS RICH AND IS ALWAYS CONSISTENT.