I bought the dryer 2 months ago and am super pleased. Although I'm embarrassed at how much I spent for it, it truly has been great. I have found the shape of the dryer has made for easier styling and it's not nearly as heavy as a standard hair dryer. It's quiet for humans, but my dogs think otherwise.
I have EXTREMELY thick hair, and it's pretty long, and it's cut my drying time in half. As I don't see much more with smoothing, I do think that this dryer has been worth the hefty price tag.
I am a hair stylist and I have been using this dryer for about a month. I love the power of the air flow and all the various settings of heat and air. The attachments are excellent and the fact that they are magnetic is genius!! No more trying to get the attachment to stay on!! Love Love Love