I use the Staples Brand Matte Photo Paper for a yearly project I do. The combination of photos and text look great when first printed and stay looking good for a long time. I don't think the results will last for many years. A couple of prints from ten years ago have a pink color to the faces in the pictures. I am not sure if it's the paper or the ink yet. I'll be using this paper again for reprints. Great for immediate use when you need large prints that you don't want to look shinny and smooth.
The Matte paper produced just the print that I was wanting - not fussy and bright but detailed and subdued... subtle... interesting. Excellent paper! Thank you!
Had a frustrating time trying to get several Brother printers to draw in the photo paper. It appears the card stock is too thick for the rubber rollers and nylon gears in a home printer. Laserjet is fine for heavier card stock but does NOT like glossy surface as the heat of the printer causes the gloss to tack to the printer drum. I wound up using official Brother® & HP® photo paper as it is about half the thickness. Same amount of sheets for $10 less.
Staples Ultra Premium Matte has been my favorite photo paper for several years. It is the smoothest and whitest paper I have ever encountered. It is absolutely faithful to your digital file. If you are interested in textured or toned papers this would not be your choice.