I use this paper to create prints of my digital artwork, and the colors always come out bright and perfect. The weight of the paper is perfect for prints as well. I've used this paper for five years now, and won't use anything else.
Staples Ultra Premium Matte Photo Paper is perfect for my particular application. I do art pieces that require printing from my Epson printer on large format 13 x 19 paper. I find the quality is better than Epson's 13 x 19 photo paper, and the fact that it's 2-sided without a watermark is perfect because I use light behind my pieces, so cannot use anything with a watermark. I have a feeling that I buy more of this from my local Staples than anyone else.
Even though the instructions say that the Matte paper is printable on both sides IT IS NOT!!! It can ONLY be printed on the ‘whiter’ side. Don’t waste your ink on the other side.
I have used this large-format paper before and purchased it again. I use it in an Epson 15000 inkjet and I get the results I need for my work; not high-resolution photography but good-quality graphics.