Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
2.9 out of 5
2.9
(1,885 Reviews)
Open Ratings Snapshot
Rating breakdown 1,885 reviews
5 Stars
820
4 Stars
66
3 Stars
20
2 Stars
71
1 Star
908
20%of customers recommend this product. 
(
165 out of 829
)
Best Buy Privacy Policy
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1 out of 5
1
New scent terrible
on September 20, 2024
Posted by: Dlcrab
New scent is terrible. Would give no stars if I could.
Response from dawn-dish.comBy Customer CareJanuary 3, 2025
We're sorry to hear you aren't enjoying the new formula. We appreciate you letting us know how you feel, and we'll be sure to pass your thoughts along to the rest of our team.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New scent sucks
on September 23, 2024
Posted by: LJones42303
from Owensboro KY
This “new scent” is trash. If it isn’t broke, don’t fix it. This is such a weird thing to do. Nobody. NOT ONE PERSON asked for this. Bring back the Dawn we know!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareSeptember 25, 2024
We're sorry you aren't happy with the recent change in Original Scent. We acknowledge that this is the first scent change for Dawn Original in over ten years, and we apologize for any inconvenience or dissatisfaction this may have caused. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers. At this time, we do not have plans to reintroduce the old Dawn scent. Please rest assured that we value your feedback greatly and have already relayed it to our Research and Development team. We'd be happy to help you find a different scent from our many options that still have all of Dawn's cleaning power you know and love. We'd love to hear more about your experience so we can make a complete report to our team and help you further. Please hang on to the product and call us at (800) 725-3296 Monday-Friday, 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Horrible new scent!
on October 14, 2024
Posted by: Stormy_99
The new scent is sickening and horrible!!! It also does not rinse off anything well and makes me nervous to use on items that come in contact with food. Sadly, I will be looking for a new brand of dish soap.
Response from dawn-dish.comBy Customer CareOctober 15, 2024
We appreciate you taking the time to share your feedback on the new scent of Dawn. Our team wants to assure you we thoroughly test all of our ingredients to ensure they are safe for you to use before putting them in a product. This is not an experience we would expect. Safety is our top priority and based on what you shared we recommend discontinuing use of this Dawn. We hope you'll give our Dawn Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New scent is AWFUL!!
on October 15, 2024
Posted by: tssa1127
WHY WHY WHY did you change the scent of the original dawn dish soap???? I have used Dawn for YEARS!! And now you have now made it so I cannot use Dawn any more. The new scent is awful and give me headaches. After all these years you are forcing me to change dish soaps.
Response from dawn-dish.comBy Customer CareOctober 15, 2024
Thank you for sharing your experience with the new scent of Dawn. Our team truly appreciates your years of Dawn loyalty. Please be assured that we thoroughly test all of our ingredients to ensure they are safe for you to use before putting them in a product. This is not an experience we would expect. Safety is our top priority and based on what you shared we recommend discontinuing use of this Dawn. We hope you'll give our Dawn Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Horrific new scent!
on October 17, 2024
Posted by: SLLY
from Honolulu, HAWAI'I
The new scent is HORRIBLE. Please change it back. I don't understand why you messed with a good thing. We bought your products because we LIKED IT! I liked the original scent! Now I need to change brands! I don't like the apple, nor do I want a FRAGRANCE FREE dawn! Change it back!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareDecember 31, 2024
Thanks for taking the time to write to us, and for letting us know you'd like to see the previous scent return. If you'd like to share more, please give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Terrible new scent
on November 6, 2024
Posted by: WashinMomma
from Heart of Texas
New scent actually smells like dirty dish water. Hard pass!!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareDecember 27, 2024
We're sorry to learn you're not enjoying your recently purchased bottle of Dawn. Your happiness is very important to us, and learning that you connect the new scent of this soap with something so unpleasant isn't what we expect. We worked with a group of current Dawn consumers, in hopes their noses and yours would both enjoy this update. We apologize that didn't happen. Please know, our R&D Team will receive your review, so they can use it to make improvements to our Dawn dish soaps. Don't forget about our many other Dawn options. Give one of them a try, maybe it'll become your new favorite. Call us any Monday through Friday for help picking up your next bottle. We're available from 9 AM to 6 PM, EST, at 1 (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
2 out of 5
2
Go back to the old formula
on April 7, 2025
Posted by: Jamesr
The new formula does not create the same amount of suds as the old formula and the suds that are created dissipate after a few minutes.
Response from dawn-dish.comBy Customer CareApril 10, 2025
We appreciate you taking the time to share your feedback with us, James! Our products go through many quality tests to make sure they get your dishes clean effectively every time when used as directed, so we're sorry to hear that your Dawn Ultra didn't work as well as you were expecting, and we're glad you brought this to our attention. It may be helpful to know that using a scouring pad or washing a lot of extra greasy dishes can make the suds disappear more rapidly. In this case, use more dishwashing liquid. Additionally, you need to use more liquid if you have hard water, due to hard water containing a lot of dissolved minerals. To increase the amount of suds, we recommend adding the dishwashing liquid to the sink before adding water, and also be sure to use water that is 105°F to 115°F (40.56°C to 46.11°C).

Your satisfaction is important to us, and we'd love to learn more about your experience, so that we can provide some tips on how to get the best results from your Dawn and assist you further. Please give our team a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Smells horrible
on April 13, 2025
Posted by: RayRay555
from British Columbia
I just bought some Dawn EZ Squeeze, Green Apple dish soap. It smells nothing like green apples. It stinks like chemicals.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareApril 15, 2025
Thanks for giving Dawn EZ Squeeze with Apple Blossom scent a try, Ray. We're very sorry that the fragrance didn't work out for you. When we design our products, we do extensive research and consumer testing to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so know your comments on this purchase will be shared with the rest of our team. We'd be happy to help you with your next purchase, and hope you'll give us a call any Monday through Friday, from 9 AM to 6 PM, EST. Call us at 1 (800) 725-3296.
Written by a customer while visiting dawn-dish.com
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