Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
2.9 out of 5
2.9
(1,894 Reviews)
Open Ratings Snapshot
Rating breakdown 1,894 reviews
5 Stars
825
4 Stars
66
3 Stars
20
2 Stars
71
1 Star
912
20%of customers recommend this product. 
(
165 out of 831
)
Best Buy Privacy Policy
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1 out of 5
1
Dislike new scent
on February 1, 2026
Posted by: Megan33
The new scent is overpowering and nauseating. I like this brand because it doesn’t dry my skin compared to the green brand but I don’t think I can continue with this brand.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Totally Unbearable to Use
on February 2, 2026
Posted by: Jackson102
from St. Louis, Missouri
Although I've bought Dawn without a thought for years, the new formulation is shockingly bad. I've used off-brand various dish soaps with strong scents (for example working in a restaurant) but nothing has been anywhere near this viscerally unpleasant to use. The new scent is sickening, gives me a headache within minutes of use, and lingers on dishes and in the sink. I got through a tiny portion of the bottle, threw it away, and bought another brand.
No, I would not recommend this to a friend.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Leaks
on March 4, 2024
Posted by: Experienced dish washer
from PR
It leaks when upside down. It leaks on the counter and I tried several times. It's yes mess.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareMarch 6, 2024
We're sorry to hear this, and want to assure you that we have many quality checks to ensure your EZ-Squeeze is mess free. We'd like to get more information to help, as well as share this with our Quality Team. When you have a minute, please get in touch with us at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Bad scent
on September 20, 2024
Posted by: Allergy
from Wisconsin
I have a fragrance allergy and cannot use this new scent. I had been more than happy with the original scent for the last 20 years. Very sad for the change. Wish companies would think about us customers that have allergies.
Response from dawn-dish.comBy Customer CareSeptember 23, 2024
Your loyalty over the years is very much appreciated, and we're sorry to hear that this was your experience. We hope that you're feeling better. We can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. We also put a lot of thought into creating features that we think you'll like, and your comments will be shared with our team. We do recommend that you discontinue use of this particular product, if you haven't already, and we hope that you'll give another Dawn version a try. We suggest checking out our Dawn Free & Clear Fragrance-Free. So that we can learn more and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you have a chance.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New scent terrible
on September 20, 2024
Posted by: Dlcrab
New scent is terrible. Would give no stars if I could.
Response from dawn-dish.comBy Customer CareJanuary 3, 2025
We're sorry to hear you aren't enjoying the new formula. We appreciate you letting us know how you feel, and we'll be sure to pass your thoughts along to the rest of our team.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New scent sucks
on September 23, 2024
Posted by: LJones42303
from Owensboro KY
This “new scent” is trash. If it isn’t broke, don’t fix it. This is such a weird thing to do. Nobody. NOT ONE PERSON asked for this. Bring back the Dawn we know!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareSeptember 25, 2024
We're sorry you aren't happy with the recent change in Original Scent. We acknowledge that this is the first scent change for Dawn Original in over ten years, and we apologize for any inconvenience or dissatisfaction this may have caused. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers. At this time, we do not have plans to reintroduce the old Dawn scent. Please rest assured that we value your feedback greatly and have already relayed it to our Research and Development team. We'd be happy to help you find a different scent from our many options that still have all of Dawn's cleaning power you know and love. We'd love to hear more about your experience so we can make a complete report to our team and help you further. Please hang on to the product and call us at (800) 725-3296 Monday-Friday, 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Horrible new scent!
on October 14, 2024
Posted by: Stormy_99
The new scent is sickening and horrible!!! It also does not rinse off anything well and makes me nervous to use on items that come in contact with food. Sadly, I will be looking for a new brand of dish soap.
Response from dawn-dish.comBy Customer CareOctober 15, 2024
We appreciate you taking the time to share your feedback on the new scent of Dawn. Our team wants to assure you we thoroughly test all of our ingredients to ensure they are safe for you to use before putting them in a product. This is not an experience we would expect. Safety is our top priority and based on what you shared we recommend discontinuing use of this Dawn. We hope you'll give our Dawn Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New scent is AWFUL!!
on October 15, 2024
Posted by: tssa1127
WHY WHY WHY did you change the scent of the original dawn dish soap???? I have used Dawn for YEARS!! And now you have now made it so I cannot use Dawn any more. The new scent is awful and give me headaches. After all these years you are forcing me to change dish soaps.
Response from dawn-dish.comBy Customer CareOctober 15, 2024
Thank you for sharing your experience with the new scent of Dawn. Our team truly appreciates your years of Dawn loyalty. Please be assured that we thoroughly test all of our ingredients to ensure they are safe for you to use before putting them in a product. This is not an experience we would expect. Safety is our top priority and based on what you shared we recommend discontinuing use of this Dawn. We hope you'll give our Dawn Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
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