Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz. (00208) - Blue
Average customer rating
2.9
(1,837 Reviews)
Rating breakdown 1,837 reviews
5 Stars
786
4 Stars
64
3 Stars
20
2 Stars
70
1 Star
897
20%of customers recommend this product.
(
165 out of
821)
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz. (00208) - Blue
Customer Rating
1
Bad Smell
on June 5, 2025
Posted by: Lesterwave
The new Dawn Ultra smell belongs in the shower not over the kitchen sink. It smells like overly perfumed hair conditioner and this smell remains in plastic water bottles. I will soak the water bottle in diluted vinegar per your suggestion. Please bring back the old original scent or switch to a light orange aroma. I can't find Dawn orange scent or unscented in my local store and they hiked up the price of Dawn Platinum. I will not buy Ultra again.
Response from dawn-dish.comBy Customer Care, June 6, 2025
We appreciate you taking the time to share your feedback with us, Lester. We do extensive research and testing to make sure our products clean effectively, and meet the needs/preferences of our consumers, so we're really sorry to hear that you're unhappy with the scent of your Dawn Ultra as this isn't the experience we want you to have, and we're grateful for your input.
Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New scent too strong; please bring back original
on July 19, 2025
Posted by: JenE
from New York
Please consider returning to the original scent of Dawn dish detergent. Like several other reviewers I find the new scent very strong and off-putting. I’ve used Dawn for decades and would prefer not to switch brands but am afraid I will have to due to the overpowering perfume-like scent.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, July 21, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Fights grease, loses on scent
on August 1, 2025
Posted by: Kev78
Works as advertised but I cannot get over the horrendous scent. Bring back the original Dawn scent.
Response from dawn-dish.comBy Customer Care, August 4, 2025
Thank you so much for your review. While we're thrilled that it had great grease-fighting power, we're sorry it didn't have a scent you enjoyed. While scent preferences will vary from person to person, feedback is important, so we'd like to connect and ensure your voice about the scent change is heard. Please call us at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New scent “stinks”!
on August 8, 2025
Posted by: JRGL
The new scent that replaced original Dawn gave me an immediate headache and it has made my entire house reek!!! Plus there was NO warning on the label that anything had changed. No new and (not) improved so I could have avoided the not so fun surprise. If anyone reading this is thinking about using this, avoid it at all cost. Please change it back to the original scent or you have lost a lifelong customer!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, August 11, 2025
We're very sorry to hear that this has been your experience after using Dawn EZ-Squeeze Original. We have many safety and quality checks in place to ensure our products are safe and bring you a great dish-cleaning experience. The scent was changed in February 2024, and it was made after receiving positive feedback from extensive consumer testing, marking the first scent update for Dawn Original in over a decade. We understand this may be disappointing for some of our loyal consumers, and we'll be sure to share your comments with our team. While we currently have the new fragrance, we are always listening to our customers, and your input could certainly influence future product offerings.
We hope you're feeling better, and based on your experience, we recommend discontinuing the use of the product, but please hold onto it for at least 2 weeks in case our team needs additional information.
Our Safety and Quality Team would like to learn more about your experience so they can look into this further. Also, we'd be happy to recommend another one of our dish soaps that better meets your preferences, such as our unscented soap, Dawn Free & Clear. For assistance, please give us a call at (800) 725-3296.
We hope you're feeling better, and based on your experience, we recommend discontinuing the use of the product, but please hold onto it for at least 2 weeks in case our team needs additional information.
Our Safety and Quality Team would like to learn more about your experience so they can look into this further. Also, we'd be happy to recommend another one of our dish soaps that better meets your preferences, such as our unscented soap, Dawn Free & Clear. For assistance, please give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Not a fan of the new scent
on August 15, 2025
Posted by: Ck13
from Dallas Texad
The new scent has made it near impossible for me to use it. It is so strong and gives me a headache. Then I’m unable to get it off my hands. I hope you can go back to the original scent or come out with “ Classic Dawn” for those of us that are finding it difficult to use the current Dawn.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, August 18, 2025
There's nothing more important to us than your safety and ensuring you have an enjoyable time doing the dishes, so we're truly sorry to hear about this. While scent preferences and perceptions will vary from person to person, the scent should never be too strong that you have this kind of experience when using it as directed. Because this dish soap has underwent extensive quality and safety testing, we ask that you discontinue using your bottle. We'd love to ensure your feedback and experience are heard, so please give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Awful.
on August 16, 2025
Posted by: Mommaof3
Awful smell. Penetrates through every cup and dish. Nauseating smell.
Response from dawn-dish.comBy Customer Care, August 18, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Bring back the original scent
on August 23, 2025
Posted by: Nikkelynn
from Tulsa, Oklahoma
There is no other scent of dish soap that I love more than the original Dawn. It brings me back to going to my Aunt's Lake house. We were a Palmolive family and she always used Dawn. I can't begin to say how devastated I was the first time I did dishes and realized the scent had changed.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, August 25, 2025
We're sad to hear you aren't enjoying the new scent of Dawn. Feedback like this means a lot to us, so we'll be sure to let the rest of our team know how you feel, and that you'd like to see the previous version of Dawn return. If you'd like to share more, you're always welcome to give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
smells terrible!
on August 28, 2025
Posted by: Pete21
the new scent is horrific I will no longer be using dawn, because of the terrible scent! It was my go to.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, August 29, 2025
We're sad to hear you aren't enjoying the new scent of Dawn. Your feedback is extremely important to u, so we'll be sharing this with the rest of our team. If you'd like to share more or would like to learn more about our many great scent options, give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com