Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz. (00208) - Blue
Average customer rating
2.9 out of 5
2.9
(1,837 Reviews)
Open Ratings Snapshot
Rating breakdown 1,837 reviews
5 Stars
786
4 Stars
64
3 Stars
20
2 Stars
70
1 Star
897
20%of customers recommend this product. 
(
165 out of 821
)
Best Buy Privacy Policy
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz. (00208) - Blue
Customer Rating
1 out of 5
1
Toilet bowl freshness
on April 7, 2025
Posted by: Unknown
from Indiana
I have just now came acrossed this" new "scent. It smells like a bad overwhelming floral scent much like they use on toilets. The scent lingers in the skin and ever surface you put it on.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareApril 10, 2025
We appreciate you taking the time to share your feedback with us. We do extensive research and testing when we design our products to make sure we're creating scents that we hope you'll love, so we're sorry to hear that you're unhappy with the scent of your Dawn Ultra, and please know that we value your input greatly.

To remove the scent from your dishes, soak the items in hot water with some distilled white vinegar added to it, or if they're dishwasher safe, pour some vinegar into the bottom of the dishwasher and directly into the dispenser, then run them through the machine. It may take a couple of cycles, but the smell will come out. Additionally, you can rewash your hands with mild hand soap to remove the scent.

Consumer comments are vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this; please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New Scent needs to GO! YUCK!
on April 9, 2025
Posted by: Scarlet76
from Rochester, NY
The New Scent needs to go! I want to know who was in the focus group that picked this - it is HORRIBLE. Please go back to the ORIGINAL scent.
Response from dawn-dish.comBy Customer CareApril 11, 2025
We appreciate you taking the time to share your feedback with us, Scarlet, and we're sorry to hear that you're unhappy with the scent of your Dawn Ultra. We do extensive research and testing when we design our products to make sure we're creating scents that meet the needs/preferences of our consumers, so please know that this isn't the experience we want you to have when using Dawn, and we value your input greatly.

Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New Scent is Horrific
on April 10, 2025
Posted by: Annie92
The new scent smells so bad, I'm going to have to donate or throw out the bottle. It reminds me of the smell of nursing homes ... like a stomach churning floral scent used to mask something awful. It's disgusting.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareApril 14, 2025
We thank you for sharing your feedback on your recently purchased bottle of Dawn. We understand that scent preference can be very personal, and are sorry to hear you are not a fan of this bottle's fragrance. Know that we'll be sharing your review with our R&D Team, and they'll discuss it in future product development meetings. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Awful new scent
on April 10, 2025
Posted by: Terry18
I have used Dawn for years and loved the old scent but this new scent is awful!
I couldn’t figure out where the putrid smell in my kitchen was coming from and then realized it was coming from the new bottle of Dawn. It stays on my hands, in the air and even the dishes now stink.
Unfortunately I will be switching brands which is such a shame.
Loved the old Dawn and I wish you hadn’t changed the scent.
Response from dawn-dish.comBy Customer CareApril 15, 2025
We’re very sorry you’re unhappy with your purchase, Terry. All Dawn Hand Dishwashing Soaps are extensively researched for safety and performance. We also conduct consumer testing on features, such as scent, in hopes we only produce products all will love. We understand preferences vary from person to person, and we will be sure to share your review with our R&D Team. We really appreciate your taking the time to reach out, as consumer feedback is very important to us. We'd be happy to help you move on from this bottle of Dawn, and help you find a new favorite. Give us a call any Monday through Friday, from 9 AM to 6 PM, EST. Our number is (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Awful changes to fragrance and performance
on April 24, 2025
Posted by: A Goat Lady
from Burlington, VT
I own a dairy farm and we have always used Dawn as the first step of cleaning the milk lines and tanks. (I say that to let you know I was a volume buyer. Because of the formula, Dawn was considered to do the best job of removing the initial milk residue and was used by many dairy farmers for this purpose.) Now, no more. We finally ran out of our old supply and opened a new bottle. The new formula leaves a nasty fragrance residue and is generally gross and not as good as cleaning - the perfume-y smell just doesn't ever rinse away. I'm sure the fragrance change was based on cost considerations when changing fragrance catalogues, but can't understand why they couldn't come a little closer to the original's benign, soapy scent. We have discontinued use of Dawn permanently and switched to a different alkaline soap for commercial needs.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareApril 28, 2025
We truly appreciate your loyalty, and we thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. Quality is one of our top priorities, so we'd like to hear more about your experience. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Fragrance is terrible!
on May 6, 2025
Posted by: tatamsa
I made the mistake of buying this because the "new fresh scent" description on the last bottle was gone. I should have opened it and taken a whiff. The smell is so offensive to me that I'm going to need to give it away.
Response from dawn-dish.comBy Customer CareMay 7, 2025
We're sorry to hear that you feel this way about the scent, and we'll make sure that your comments are shared with the rest of our team. We'd also like to mention that the artwork calling out the updated scent was removed in October 2024. We suggest giving another Dawn version a try if you'd prefer a different scent, and you're always welcome to give us a call at (800) 725-3296 if there's anything more we can assist you with.
Written by a customer while visiting dawn-dish.com
Customer Rating
2 out of 5
2
The smell of urinal cakes
on May 19, 2025
Posted by: Jim66
from Leominster ma
Loyal Dawn user for years and will continue to use the “original “, if I can find it. I will not use any of the newly scented products as they smell horrible. All men should surely recognize the smell of urinal cakes used in public toilets. Yep, that’s the smell.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareMay 30, 2025
Sorry you feel this way, Jimmy. We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Horrible new scent. Stays on dishes, gets in food.
on May 24, 2025
Posted by: Darrenrx
from Dublin GA
I have used Dawn original for over 30 years. I do not like the new fragrance! We had to throw our rolls out because they tasted like perfume. The taste was coming from your new fragrance on our cooking tray. I will not buy Dawn anymore.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareMay 25, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
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