Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
2.9 out of 5
2.9
(1,885 Reviews)
Open Ratings Snapshot
Rating breakdown 1,885 reviews
5 Stars
820
4 Stars
66
3 Stars
20
2 Stars
71
1 Star
908
20%of customers recommend this product. 
(
165 out of 829
)
Best Buy Privacy Policy
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
2 out of 5
2
Bad New Scent
on November 3, 2024
Posted by: ed9911
The new scent is pretty bad compared to the old scent. Please change it back
Response from dawn-dish.comBy Customer CareJanuary 3, 2025
Thank you for sharing your thoughts with us. Our team is always researching, and taking in feedback to help us innovate our Dawn products. We understand everyone has their own favorite scent, and we appreciate you sharing the new Dawn Original Scent, was yours. We'll be sure to share this with our team, and if you would like to share more with us, please feel free to give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Stinks
on November 4, 2024
Posted by: ihateyournewscent637
from Honolulu, HI
Wish I could give it ZERO stars. The new clean scent smells horrendous I can barely get through a sink full of dishes without wanting to vomit. Thanks for ruining a good thing aka the previous scent!!!!!!!!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareNovember 4, 2024
Thank you for sharing your experience with the new scent of Dawn. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and we always expect you'll be comfortable while doing your dishes. Safety is our top priority and based on what you shared we do recommend discontinuing use of this Dawn. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
3 out of 5
3
Not a fan of the new scent
on November 4, 2024
Posted by: Glen
from Mn
Hate the new scent, it overwhelming makes dishes smell like u dump a bottle of perfume on them, ruins the smell of your meal when go to eat off your plates or drink from a glasses. It would be good for just hand soap or maybe shampoo lol ect
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareNovember 5, 2024
We thank you for sharing your feedback on our recent change to Dawn Ultra Original, Glen. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Unbearable
on November 9, 2024
Posted by: Bye Bye
The new scents are being created by AI (artificial intelligence). here is the address of one website. https://www.moodify.ai/1141-2/. I mourned the 1990's Gain fragrance. But now they have ruined all products! The scents are too sweet, too strong, and make me nausous. Even Always pads stink. They smell like coconut. It is so strong that anyone near you will be able to smell your pad. How ridiculous! And I agree, there is no way to eliminate the stink of Dawn from your hands or dishes. If it ever used again to try to save wildlife, I am sure the canary (or duck) will gag and die. On the plus side, P&G says they have removed toxic chemicals from the fragrances. I would prefer no scent to the disgusting "new" scents.
Response from dawn-dish.comBy Customer CareNovember 11, 2024
We appreciate your feedback regarding our products and have shared it with the proper teams. We're sorry you aren't a fan of several scents and that they made you feel sick. We hope you're feeling better, and we're here to help. With your safety being our top priority, all our ingredients and products are extensively tested to be safe when used as directed. Additionally, when we design our products, we do extensive research and consumer testing to create features that we think you will love. We know that scent preferences can vary from person to person, though, so we appreciate your taking the time to reach out. Your health and comfort always come first, so we recommend that you discontinue the use of any products that make you feel ill. Regarding our new Dawn Original scent lingering, we wouldn't expect this to be your experience either; however, if the soap isn't completely rinsed off or if the dishes have become porous, it is possible. If certain items always pick up a flavor, they're probably worn to the point of being porous and should be washed by hand. It might help to know that cast iron and plastic items can absorb flavors. To remove the scent/taste, please soak the dishes in hot water with some distilled white vinegar added. For cleaning your hands of the scent, using a mild soap should help. We take your report seriously, and our teams would like to gather some details of your experience and share info about our Dawn Free & Clear unscented version. Please give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New scent stinks
on November 9, 2024
Posted by: Sfhousewife
from San Francisco
New scent is awful. Cleaning is no fun, this scent makes it awful
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareDecember 27, 2024
Thanks for taking the time to share your feedback on our recent change to Dawn Ultra Original. As the first scent change in over 10 years, we had hoped that working with a team of Dawn consumers would help make this a smooth transition. We're sorry that wasn't your reality. Know that we value your feedback greatly, and it will be relayed to our Research and Development team. We'd recommend giving our Dawn Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
I do not want sent in my dish soap
on April 2, 2025
Posted by: Ryan1
from Michigan
I was tricked into buying your new scent Blue Dawn dish soap. I will never buy it again. Sadly. That's all we used to use in our household was Blue Dawn dish soap for everything. We do not use Blue Dawn to soap in our household because of the scent. Just like everybody else, remove the scent and go back to the old formula.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareApril 4, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Very Disappointed
on April 6, 2025
Posted by: arcg14
I Cannot Believe the SMELL!! Make the Label Bigger..
Especially when Ruining a great product
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareApril 8, 2025
We appreciate you taking the time to share your thoughts with us, and we're sorry to hear that you're disappointed with the scent of your Dawn Ultra. When we design our products, we do extensive research and product testing to ensure that we're creating scents that our consumers will love, so please know that we value your feedback greatly, and we'll be sure to share this with the rest of our Team. Consumer comments are vital in helping us improve our products and in guiding the Dawn Team as they continue to work on future innovations.

We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original is unable to meets your needs, including an unscented version called Dawn Free and Clear, Unscented. Your satisfaction means a lot to us, and we'd love to hear more about your experience to be able to assist you further from here. Please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Why clean scent?
on April 12, 2025
Posted by: Cleaner
from WA
Why would you add so much scent now? You had a working formula and people buy this because of how it cleans and they don't want the smell... If people want the smell there are lots and lots of other products they can buy. The whole thing smells of some kind of marketing idea... I hope you realize that was a disaster. Bring back the original and test run it against the new clean scent.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareApril 15, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. While we did work with a team of Dawn consumers when choosing a new fragrance, in hopes all would like it, we do understand scent preference is unique, and hearing from you will definitely help improve future production. We're sorry to hear you are not a fan of the new scent. Because we do not have plans to return to the previous scent, we hope you'll give Dawn Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
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