Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
2.9 out of 5
2.9
(1,885 Reviews)
Open Ratings Snapshot
Rating breakdown 1,885 reviews
5 Stars
820
4 Stars
66
3 Stars
20
2 Stars
71
1 Star
908
20%of customers recommend this product. 
(
165 out of 829
)
Best Buy Privacy Policy
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1 out of 5
1
‘New clean scent’ is awful!
on February 24, 2024
Posted by: Jdlballard
I’ve been using Dawn ultra for the past 25 years. I cant find Dawn ultra at my local stores, only the Dawn with the ‘new clean scent’. What a misnomer, nothing could be further from the truth, the new clean scent smells horrid! If I could give zero stars I would.
What marketing idiot sold this to upper management. Sadly I can’t use Dawn dish-soap any longer, have moved on to a different brand.
Response from dawn-dish.comBy Customer CareFebruary 26, 2024
We understand that there have been recent changes in the scent of Dawn Ultra Original, and would like to assure you that we understand how frustrating it can be when a product changes like this, and that we send our products through many checks to ensure they provide the best results for you. So we can learn more about this to help our Quality Team improve our products in the future, and so we can provide assistance, please give us a call at 1-800-725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New clean scent is a misnomer - it stinks
on February 24, 2024
Posted by: Jdlballard
from Seattle WA
The new scent for Dawn ultra smells awful! I have used Dawn for over 30 years, but not anymore. Terrible marketing move that will drive long loyal customers to other competitors. It’s so bad I had to throw it out and move on to a different brand.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareFebruary 27, 2024
We understand that there have been recent changes in the scent of Dawn Ultra Original, and would like to assure you that we understand the potential impact this may have on your experience, as we send our products through many checks to ensure they provide the best results for you. So we can learn more about this to help our Quality Team improve our products in the future, and so we can provide assistance, please give us a call at 1-800-725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Perfume?
on February 25, 2024
Posted by: Noodlz
Bought the new scent and ended up pouring it down the disposal! Too much perfume scent! Why fix it if it’s not broken! Please don’t discontinue the original! I even think it gave my Tupperware container a taste of perfume on my leftovers! 🤢😷 very overpowering! Hate it! Please let me know if you plan on discontinuing the original, I would go out and buy a lifetime supply of it to avoid this perfume ridden new kind!
Response from dawn-dish.comBy Customer CareFebruary 27, 2024
We understand that there have been recent changes in the scent of Dawn Ultra Original, and would like to assure you that we understand the potential impact this may have on your experience, as we send our products through many checks to ensure they provide the best results for you. So we can learn more about this to help our Quality Team improve our products in the future, and so we can provide assistance, please give us a call at 1-800-725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
5 out of 5
5
LOVE the new bottle!
on March 15, 2024
Posted by: KateMcT
from Nashville, TN
I absolutely love the new EZ squeeze bottle. I love that the opening is on the bottom, so you can get every bit out of it (no more adding water to the small amount at the bottom just to get it all out.) I love that it doesn't make a mess and drip onto your surface.
Dawn is just a great product. We even use it at my medical office to clean our CPAP supplies, and we always suggest to our patients that they use it too.
I would recommend this to a friend!
Written by a customer while visiting dawn-dish.com
Customer Rating
2 out of 5
2
Doesn't work as well as the original.
on June 15, 2024
Posted by: Sandi Y
I bought the ultra 2 months ago. I LOVE Dawn dishwashing product so I tried this. Big mistake. At the beginning it worked terrific. By the time I got to the bottom third of the bottle, it just wasn't working. I put in one squeeze after another. This one meal of dishes took 6 squeezes! No good. I'm back to the original. I hope it's still available.
Response from dawn-dish.comBy Customer CareJune 18, 2024
We're sorry you didn't get the clean you expected with your recent Dawn purchase, Sandi. Please be assured that we value your feedback greatly and I’m sharing it with the rest of my Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. We have many quality checks to ensure our products get to you with the best results, so we don't expect these things to happen. Please be assured that we value your feedback greatly and I’m sharing it with the rest of my Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Nauseating
on June 16, 2024
Posted by: JMBme
Was already having a decently bad day when I first used the NEW Fresh Scent ORIGINAL Dawn and the odor just tipped the scale for the day to irredeemable. It gave me an instant headache and nausea. I don't need unscented - my daughter brought home the pomegranate scent and it's fine, but the NEW Fresh Scent ORIGINAL is horrendous. Now I'm hoarding a small bottle of the previous original I found under my bathroom cabinet to sniff when I'm feeling sentimental about the good ole days.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareJune 17, 2024
We're sorry to hear you've had this experience with our Dawn Original. We want you to know our products are thoroughly evaluated to be safe when used as directed, so this is not something we'd expect to see. If you haven't already, we'd recommend you discontinue use of this product, and that you hold onto it in case we need to retrieve it for evaluation.

We understand that there have been recent changes in the scent of Dawn Ultra Original, and would like to assure you that we understand the potential impact this may have on your experience. These changes were made after receiving positive feedback from extensive consumer testing. So we can learn more about this for our Safety Team, and so we can provide assistance, please give us a call at 1-800-725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Terrible New Scent
on June 16, 2024
Posted by: Mike and Fam
from OH
I have been a loyal Dawn user for decades and the new scent for the original Dawn is terrible. For a family who has multiple people who are highly sensitive to smell Dawn was the perfect combination of quality cleaning with a non offensive odor. Now it's ruined. The change has forced me me to look for a different brand for the first time in years. Congratulations on losing loyal customers. I'd give it a zero if possible.
Response from dawn-dish.comBy Customer CareJune 18, 2024
We're sorry you aren't happy with the recent change in Original Scent. We know this transition and its potential impact on your experience with our product. We acknowledge that this is the first scent change for Dawn Original in over ten years, and we apologize for any inconvenience or dissatisfaction this may have caused. Please rest assured that we value your feedback greatly and have already relayed it to our Research and Development team. Your input is vital in helping us improve our products and ensure we deliver the best possible experience to our customers. We hope you'll try our Dawn E-Z Squeeze Free & Clear Fragrance-Free, which has all of Dawn's cleaning power and no added scent. We'd love to hear more about your experience so we can make a complete report to our team and help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday, 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
None
on September 13, 2024
Posted by: Janz
from ARIZONA
I accidentally bought dawn new fresh scent. I hate it! The smell is not good at all. I have gone back to palmlive! Go back to the original scent.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareJanuary 2, 2025
We appreciate you taking the time to let us know your thoughts on Dawn Original's new scent! We'd recommend giving Dawn EZ-Squeeze Free & Clear Unscented a try, as it has all the cleaning power of Dawn with no added scent. We'd also love a chance to help you further and regain your loyalty, so please call us at (800) 725-3296 anytime Monday-Friday, between 9am and 6pm EST.
Written by a customer while visiting dawn-dish.com
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