Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
2.9
(1,894 Reviews)
Rating breakdown 1,894 reviews
5 Stars
825
4 Stars
66
3 Stars
20
2 Stars
71
1 Star
912
20%of customers recommend this product.
(
165 out of
831)
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1
Awful Scent
on January 29, 2026
Posted by: Dawn Original Scent
from Pasadena, MD
I do not like giving this a poor rating but the new scent is horrible. Please go back to the "Original Scent" not the Clean Scent or Rain Scent.
The perfumey smell is horrible and I will not buy it! I have been using Dawn for as long as I can remember, at least 50 years. That is all my Mom bought growing up. Dawn works to clean anything and has so many uses but the smell is awful. I have a weird thing about perfume scented things, they actually make me naseous and cause me a headache. Again, please go back to the true "Original Scent" so I can buy it again.
The perfumey smell is horrible and I will not buy it! I have been using Dawn for as long as I can remember, at least 50 years. That is all my Mom bought growing up. Dawn works to clean anything and has so many uses but the smell is awful. I have a weird thing about perfume scented things, they actually make me naseous and cause me a headache. Again, please go back to the true "Original Scent" so I can buy it again.
No, I would not recommend this to a friend.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Ewww, that Smell
on February 8, 2026
Posted by: Garden Girl
This is NOT the original scent. For decades Dawn smelled like clean dishes. Now it smells like overpowering cheap bathroom air freshener. Procter & Gamble, please let this be your "New Coke" blip and bring back the real Dawn.
Response from dawn-dish.comBy Customer Care, February 11, 2026
Hello! Thank you for letting us know about your experience with the Dawn Original formula change. While many consumers have embraced the new fragrance, we recognize that some long-time users, like yourself, have expressed disappointment in losing the original scent. In response to this feedback, we are excited to share that we will be reintroducing the Classic Scent as an additional option in our Dawn Ultra lineup. This will be available at major retailers across the U.S. starting in February 2026. We really thank you for your loyalty and hope this news will make you happy! If you need anything else, please contact us at (800) 725-3296!
Written by a customer while visiting dawn-dish.com
Customer Rating
1
‘New clean scent’ is awful!
on February 24, 2024
Posted by: Jdlballard
I’ve been using Dawn ultra for the past 25 years. I cant find Dawn ultra at my local stores, only the Dawn with the ‘new clean scent’. What a misnomer, nothing could be further from the truth, the new clean scent smells horrid! If I could give zero stars I would.
What marketing idiot sold this to upper management. Sadly I can’t use Dawn dish-soap any longer, have moved on to a different brand.
Response from dawn-dish.comBy Customer Care, February 26, 2024
We understand that there have been recent changes in the scent of Dawn Ultra Original, and would like to assure you that we understand how frustrating it can be when a product changes like this, and that we send our products through many checks to ensure they provide the best results for you. So we can learn more about this to help our Quality Team improve our products in the future, and so we can provide assistance, please give us a call at 1-800-725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New clean scent is a misnomer - it stinks
on February 24, 2024
Posted by: Jdlballard
from Seattle WA
The new scent for Dawn ultra smells awful! I have used Dawn for over 30 years, but not anymore. Terrible marketing move that will drive long loyal customers to other competitors. It’s so bad I had to throw it out and move on to a different brand.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 27, 2024
We understand that there have been recent changes in the scent of Dawn Ultra Original, and would like to assure you that we understand the potential impact this may have on your experience, as we send our products through many checks to ensure they provide the best results for you. So we can learn more about this to help our Quality Team improve our products in the future, and so we can provide assistance, please give us a call at 1-800-725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Perfume?
on February 25, 2024
Posted by: Noodlz
Bought the new scent and ended up pouring it down the disposal! Too much perfume scent! Why fix it if it’s not broken! Please don’t discontinue the original! I even think it gave my Tupperware container a taste of perfume on my leftovers! 🤢😷 very overpowering! Hate it! Please let me know if you plan on discontinuing the original, I would go out and buy a lifetime supply of it to avoid this perfume ridden new kind!
Response from dawn-dish.comBy Customer Care, February 27, 2024
We understand that there have been recent changes in the scent of Dawn Ultra Original, and would like to assure you that we understand the potential impact this may have on your experience, as we send our products through many checks to ensure they provide the best results for you. So we can learn more about this to help our Quality Team improve our products in the future, and so we can provide assistance, please give us a call at 1-800-725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
5
LOVE the new bottle!
on March 15, 2024
Posted by: KateMcT
from Nashville, TN
I absolutely love the new EZ squeeze bottle. I love that the opening is on the bottom, so you can get every bit out of it (no more adding water to the small amount at the bottom just to get it all out.) I love that it doesn't make a mess and drip onto your surface.
Dawn is just a great product. We even use it at my medical office to clean our CPAP supplies, and we always suggest to our patients that they use it too.
Dawn is just a great product. We even use it at my medical office to clean our CPAP supplies, and we always suggest to our patients that they use it too.
I would recommend this to a friend!
Written by a customer while visiting dawn-dish.com
Customer Rating
2
Doesn't work as well as the original.
on June 15, 2024
Posted by: Sandi Y
I bought the ultra 2 months ago. I LOVE Dawn dishwashing product so I tried this. Big mistake. At the beginning it worked terrific. By the time I got to the bottom third of the bottle, it just wasn't working. I put in one squeeze after another. This one meal of dishes took 6 squeezes! No good. I'm back to the original. I hope it's still available.
Response from dawn-dish.comBy Customer Care, June 18, 2024
We're sorry you didn't get the clean you expected with your recent Dawn purchase, Sandi. Please be assured that we value your feedback greatly and I’m sharing it with the rest of my Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. We have many quality checks to ensure our products get to you with the best results, so we don't expect these things to happen. Please be assured that we value your feedback greatly and I’m sharing it with the rest of my Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Nauseating
on June 16, 2024
Posted by: JMBme
Was already having a decently bad day when I first used the NEW Fresh Scent ORIGINAL Dawn and the odor just tipped the scale for the day to irredeemable. It gave me an instant headache and nausea. I don't need unscented - my daughter brought home the pomegranate scent and it's fine, but the NEW Fresh Scent ORIGINAL is horrendous. Now I'm hoarding a small bottle of the previous original I found under my bathroom cabinet to sniff when I'm feeling sentimental about the good ole days.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, June 17, 2024
We're sorry to hear you've had this experience with our Dawn Original. We want you to know our products are thoroughly evaluated to be safe when used as directed, so this is not something we'd expect to see. If you haven't already, we'd recommend you discontinue use of this product, and that you hold onto it in case we need to retrieve it for evaluation.
We understand that there have been recent changes in the scent of Dawn Ultra Original, and would like to assure you that we understand the potential impact this may have on your experience. These changes were made after receiving positive feedback from extensive consumer testing. So we can learn more about this for our Safety Team, and so we can provide assistance, please give us a call at 1-800-725-3296.
We understand that there have been recent changes in the scent of Dawn Ultra Original, and would like to assure you that we understand the potential impact this may have on your experience. These changes were made after receiving positive feedback from extensive consumer testing. So we can learn more about this for our Safety Team, and so we can provide assistance, please give us a call at 1-800-725-3296.
Written by a customer while visiting dawn-dish.com