Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz. (00208) - Blue
Average customer rating
2.9
(1,837 Reviews)
Rating breakdown 1,837 reviews
5 Stars
786
4 Stars
64
3 Stars
20
2 Stars
70
1 Star
897
20%of customers recommend this product.
(
165 out of
821)
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz. (00208) - Blue
Customer Rating
1
Awful new clingy fragrance
on June 11, 2025
Posted by: Honestly
from Jackson, MS
The new scent is so, so bad, and that fragrance clings to everything washed. Loved original scent. Will not buy Dawn now. Wish I could give zero stars. It’s so disappointing when a great product changes to something intolerable.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, January 2, 2026
We're sorry to hear you are not a fan of the new scent, and that you're having issues with residual fragrance. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Alas for a classic.
on July 18, 2025
Posted by: RAR89
The smell of Dawn dish soap has been one of the most familiar smells of life since I could first remember. Washing a baby raccoon I found abandoned in a dumpster. Cleaning up the dishes the kitchen with grandmom. Lathering up for that slip-n-slide down the huge hill. Dawn must know it's a classic, so why change something so dear, so "everyday", when the rest of the world is changing so quickly?
Practically speaking, unlike the original, the new scent sticks around and requires more hot rinsing to get rid of it.
Response from dawn-dish.comBy Customer Care, July 21, 2025
Firstly, thanks so much for your many years of loyalty and support. We're very sorry to hear that you're not a fan of this change. We're always looking for ways to improve your users dishwashing experience, so we made this change after getting positive feedback during extensive consumer testing. To try and remove the scent, please soak any dishes in hot water with a bit of distilled white vinegar added to it. We' love to connect about this, ensure your feedback is heard, and help. Please call us at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New Scent is awful
on July 28, 2025
Posted by: Chicken Jockey
from Alberta Canada
The new scent is overpowering. It makes me feel sick, and lingers on my hands and dishes.
Please bring back the old scent!
Please bring back the old scent!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, July 29, 2025
Thank you for taking the time to share your feedback with us. Our products undergo thorough testing to ensure they're always safe for use as directed, and we do extensive research when we design product features, like scents, to make sure we're meeting the needs/preferences of our consumers. We're sorry to hear that you're unhappy with the scent of your Dawn Ultra, and that the smell made you feel sick, as this isn't the experience we want or expect you to have, and we're grateful you brought it to our attention. If you're concerned with how the product is affecting you, please discontinue use.
To remove the scent from your dishes, soak the items in hot water with some distilled white vinegar added to it, or if they're dishwasher safe, pour some vinegar into the bottom of the dishwasher and directly into the dispenser, then run them through the machine. It may take a couple of cycles, but the smell will come out. Additionally, you can rewash your hands with mild hand soap to remove the scent.
Your satisfaction is important to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
To remove the scent from your dishes, soak the items in hot water with some distilled white vinegar added to it, or if they're dishwasher safe, pour some vinegar into the bottom of the dishwasher and directly into the dispenser, then run them through the machine. It may take a couple of cycles, but the smell will come out. Additionally, you can rewash your hands with mild hand soap to remove the scent.
Your satisfaction is important to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Used to love dawn until they changed the scent
on August 18, 2025
Posted by: Jessb
from Moosic, PA
I used to love dawn and used it for many different cleaning purposes. Since the scent change, I can no longer use it since it smells like headache. It's too bad and I hope they actually take the feedback from so many disappointed customers and find a way to recreate the original scent, or something similar. It's not that the original scent was so fantastic, it's just that it smelled basic like soap instead of want to be air freshener that has no place on dishes.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, August 19, 2025
Jess, firstly, thank you so much for loving Dawn. We're sorry that you're not a fan of this new scent. We're always looking for ways to improve our products, so we made the change to the scent after getting overwhelming positive feedback during extensive consumer testing. While scent preferences will vary from person to person, it should never smell like a headache when using it as directed. For now, please discontinue using it and give us a call so we can make a detailed report to our team, pass your feedback along to our team too, and tell you more about our other dish soaps you may enjoy more. We can be reached at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Horrible scent
on September 29, 2025
Posted by: Boohoo
from Akron, Ohio
The Original new scent is horrible. Bring back the formal Original scent.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, October 1, 2025
Thank you so much for your review. We're so very sorry to hear that you're not a fan of this new scent. Having our users enjoy doing the dishes is our top priority, so we made the scent change after receiving positive feedback during extensive consumer testing. Scent preferences will vary from person to person, so your feedback is valuable, and we'd love to ensure it's passed along to our team, and we'd love to make sure your interest in having the old scent return is passed on too. Please call us at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New scent smells discusting!
on November 26, 2025
Posted by: Bethannie
New scent is extremely unpleasant. Causes nausea and headache for people who are sensitive to smells. Bad idea. Will be changing brands and hope others will follow.
Response from dawn-dish.comBy Customer Care, November 28, 2025
There's nothing more important to us than your safety and satisfaction, Bethannie, so we're truly sorry to hear about your experience with our Dawn Ultra Original Dishwashing Liquid. This is the first scent change in over 10 years, and it was implemented after receiving positive feedback during extensive testing with consumers. While scent preferences will vary from person to person, we would never expect a scent to cause any negative reactions, and our products go through extensive testing to ensure safety with proper use. While you may have done so already, please discontinue using the product to avoid any further sensitivity. This isn't something we take lightly, so we'd like to make a report to our Safety Team and help make things right. We'd also like to tell you about Dawn Free & Clear Unscented. Please give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Awful new smell
on July 14, 2024
Posted by: aLizInOhio
I hate the new smell. There was no reason to change a perfectly good product.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, July 16, 2024
We're sorry you aren't happy with the recent change in Original Scent. We acknowledge that this is the first scent change for Dawn Original in over ten years, and we apologize for any inconvenience or dissatisfaction this may have caused. When we design our products, we do extensive research and consumer testing to create features we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments on this with the rest of our team. We'd be happy to help you find a different scent from our many options that still have all of Dawn's cleaning power you know and love. Please hang on to the product and call us at (800) 725-3296 Monday-Friday, 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Why Not Offer Original Scent
on July 20, 2024
Posted by: Tank1978
from Bremen, KY
My wife bought this thinking it was Dawn Original and it's horrible! The CLEAN NEW SCENT gives me an instant headache, as usual another product we've used for decades has been ruined! We will not be buying Dawn again!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, July 22, 2024
Thank you, Tank, for sharing that your wife purchased a bottle of Dawn Ultra Original with the recently updated “Clean” scent. We only want our consumers to be pleased, and are very sorry to learn that you're finding the new scent of Dawn Ultra Original uncomfortable, as your safety is our top priority.. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, so what you've described isn't what we expect Based on what you’ve shared, please discontinue using this bottle of dish soap. We assure you, your comment Know your message will be shared with our R&D Team. It would be our pleasure to pick up your next bottle of Dawn for you. We have many fragrances available, including our Dawn Free & Clear Fragrance-Free. It delivers the clean we all expect from Dawn, but has no scent to get in the way.. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to make sure we do everything we can to help you. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com