Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
2.9
(1,894 Reviews)
Rating breakdown 1,894 reviews
5 Stars
825
4 Stars
66
3 Stars
20
2 Stars
71
1 Star
912
20%of customers recommend this product.
(
165 out of
831)
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1
Terrible new scent— loyal buyer going elsewhere :(
on December 16, 2024
Posted by: Sad Loyal Customer
from Mundelein IL
I’m so disappointed by the new “fresh” Dawn scent — it’s overpowering, too “floral” for dishes, and lingers when dishes should just smell clean. I’ve won’t be buying Dawn again, which is such a bummer for me; Dawn is the only dish soap I’ve ever bought for my household over the past 20 years! It’s a great product, but the new ”fresh scent” is a deal-breaker here. If it comes back, so will I!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, January 7, 2025
We appreciate your great loyalty to Dawn over the years, and we're sorry to hear that you're feeling disappointed. We can assure you that a lot of thought goes into our products, and this fragrance change was implemented after receiving positive feedback during extensive testing with consumers. We'll make sure to share your comments with our team. If you'd prefer a different scent, we recommend trying out another Dawn version. It may be helpful to know that our Dawn Free & Clear features our lightest scent, and we also have our Dawn Free & Clear Fragrance-Free available. If there's anything more we can assist you with, please give us a call at (800) 725-3296 when you have a chance.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New Scent is bad
on January 1, 2025
Posted by: strawberryjam
The new scent smells like strong laundry detergent, in a bad way. When I wash the dishes, the scent lingers on the dishes even when they are dry. It doesn't smell clean or appetizing, it smells like very strong overpowering laundry detergent or fabric softener. I hate smelling it when I eat or drink.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Gross smelling dawn
on January 2, 2025
Posted by: Gross smell
I just bought the new smelling dawn. It reminds me of when someone poops and covers it up with cheap spray
Response from dawn-dish.comBy Customer Care, January 7, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Noxious smell
on April 6, 2025
Posted by: Julia_X
from New York, NY
Joining the fray. I recently finished the last of a previous (apparently original scent) Dawn and picked up a new bottle. I smelled it while washing my first set of dishes and thought "is this actually the right smell?". I finished washing the dishes and left the kitchen, returned later to get something and was aware that I smelled a sickly sweet unpleasant smell in the whole kitchen.... and went to smell the bottle - sure enough, it was the new Dawn. Why, oh why. It's most definitely some artificially created chemical with incredible staying power and pungency that Dawn chemists thought would be an improvement, but there is no fooling the nose - it's UNNATURAL. The original Dawn actually smelled clean and simple and natural, now it smells like it was modified out of petrochemicals in a lab process. This is not a matter of personal taste, this is genuinely a noxious lab-created scent not found in nature.
I always get blue Dawn because I think of it as the gold-standard that they use to clean oil spills off ducks and marine life - but I feel like this scent is going to ruin that because it will probably interfere with nature at a hormonal level not to mention whatever functions marine life needs based on scents. I see that there is an unscented version but would like the actual original scent to return. If it ain't broke don't fix it.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, April 7, 2025
We appreciate you taking the time to share your feedback with us, Julia. Our products go through many quality checks to make sure they reach you in perfect condition, and we do extensive research/testing to make sure we're creating scents that we hope you'll love, so we're sorry to hear that you're unhappy with the scent of your Dawn Ultra, and please know that we value your input greatly. Consumer comments are vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so your satisfaction means a lot to us, and we hope you'll give Dawn another try. We'd love to help you find the right product for you and assist further with this; please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Bad Smell
on May 19, 2025
Posted by: Debbie298
Horrible new smell on the blue liquid. Dawn's reply to "Gabby" that she must be extra sensitive is WRONG! It is horrible!! and I will also no longer be buying this product after 40+ years.
Response from dawn-dish.comBy Customer Care, May 23, 2025
Debbie, we're so sorry to hear you're unhappy with the new scent of Dawn Ultra. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers. This is the first scent change for Dawn Original in over 10 years. Feedback from loyal Dawn users like your self is greatly appreciated, and we're passing your comments along to our team. So we can help you find a new version of Dawn you love, please give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Horrible new scent. Stays on dishes, gets in food.
on May 24, 2025
Posted by: Darrenrx
from Dublin GA
I have used Dawn original for over 30 years. I do not like the new fragrance! We had to throw our rolls out because they tasted like perfume. The taste was coming from your new fragrance on our cooking tray. I will not buy Dawn anymore.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, May 25, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Bad Smell
on June 5, 2025
Posted by: Lesterwave
The new Dawn Ultra smell belongs in the shower not over the kitchen sink. It smells like overly perfumed hair conditioner and this smell remains in plastic water bottles. I will soak the water bottle in diluted vinegar per your suggestion. Please bring back the old original scent or switch to a light orange aroma. I can't find Dawn orange scent or unscented in my local store and they hiked up the price of Dawn Platinum. I will not buy Ultra again.
Response from dawn-dish.comBy Customer Care, June 6, 2025
We appreciate you taking the time to share your feedback with us, Lester. We do extensive research and testing to make sure our products clean effectively, and meet the needs/preferences of our consumers, so we're really sorry to hear that you're unhappy with the scent of your Dawn Ultra as this isn't the experience we want you to have, and we're grateful for your input.
Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Written by a customer while visiting dawn-dish.com
Customer Rating
2
What happened to the suds?
on July 28, 2025
Posted by: Old and tired
I remember when original Dawn dish soap first came on the market. It truly did create more Suds than any other soap. But not anymore! The suds don't even last through one sink full of dishes.
Response from dawn-dish.comBy Customer Care, July 30, 2025
We appreciate you sharing this with us, and for your loyalty to Dawn. A lack of suds/bubbles does not mean the product is not cleaning your dishes. Even if there are very few suds, the solution will carry on cleaning the dishes. Using a scouring pad or washing a lot of extra greasy dishes can make the suds disappear more rapidly. If you prefer more suds, more dishwashing soap can be added to help increase the amount of suds. If you have any questions, give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com