Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
3.1 out of 5
3.1
(2,111 Reviews)
Open Ratings Snapshot
Rating breakdown 2,111 reviews
5 Stars
1,028
4 Stars
75
3 Stars
22
2 Stars
72
1 Star
914
20%of customers recommend this product. 
(
166 out of 833
)
Best Buy Privacy Policy
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1 out of 5
1
Disgustingly Scented Dawn
on October 2, 2024
Posted by: Murphk9s
Zero Stars for New Scent! It is anything, but Fresh. Why did you have to mess with a good thing and make it nauseating? I have used Dawn for probably 30 years, this New Fresh scent is my last. PLEASE DO NOT USE ON ANY HELPLESS LITTLE DUCKLINGS!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareJanuary 2, 2025
We're sad to read your review on Dawn Original's new scent. Please know, consumer safety is our highest priority as all our products are tested to ensure this when following the usage directions. So because you experienced nausea, we'd certainly recommend discontinuing any further use of Dawn Original, if you haven't already. In its place, we think you'll enjoy Dawn Free & Clear Unscented, or Dawn Free & Clear Lemon, which has a light citrus scent. Kindly give us a call at (800) 725-3296, and we'll be happy to help you get a bottle!
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Awful scrny
on October 1, 2024
Posted by: Dipu
from Srcata, ca
Rant coming:
Dawn; Why change something that has worked well for so long?! "New clean scent," really? More like "trying to hide dirty carpet smell scent" or "spray that deodorant to hide the smell of weed from my parents scent".
Your new fragrance is really not good. Whoever took this decision should be fired.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareOctober 1, 2024
We're sorry you aren't happy with the recent change in Original Scent. We acknowledge that this is the first scent change for Dawn Original in over ten years, and we apologize for any inconvenience or dissatisfaction this may have caused. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers. At this time, we do not have plans to reintroduce the old Dawn scent. Please rest assured that we value your feedback greatly and have already relayed it to our Research and Development team. We'd be happy to help you find a different scent from our many options that still have all of Dawn's cleaning power you know and love. We'd love to hear more about your experience so we can make a complete report to our team and help you further. Please hang on to the product and call us at (800) 725-3296 Monday-Friday, 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Terrible new scent
on September 29, 2024
Posted by: Jules2
I used to use dawn all the time… until they changed the scent. I don’t know what they used or did but the new scent is HORRIBLE.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareJanuary 2, 2025
We're disappointed to hear you aren't enjoying the new formula change to Dawn. Feedback like this is important to us, so we'll pass this along to the rest of our team. If you'd like to share more, give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New Dawn Scent is Terrible
on September 28, 2024
Posted by: Kat789
I have used Dawn for years and it was my favorite dish soap, however the new scent is terrible! I will no longer be purchasing Dawn unless you change back to the old scent. I could not figure out what smelled so bad at first, then realized it was the new Dawn soap bottle. I will be throwing out the rest of this bottle and switch to a different brand of soap.
Response from dawn-dish.comBy Customer CareSeptember 30, 2024
Your long-time loyalty means a lot to us, Kat, and we thank you for reaching out about the recent scent changes to our Dawn Ultra Original. This is the first scent change for Dawn Original in over 10 years, and we're very sorry for your disappointment. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers. Please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. If you're a fan of unscented products, we think you might love our Dawn E-Z Squeeze Free & Clear Fragrance-Free Dishwashing Soap. Thank you again for taking the time to share your feedback with us, and please feel free to give us a call at (800) 725-3296 for more help.
Written by a customer while visiting dawn-dish.com
Customer Rating
5 out of 5
5
Effective and lasts a long time
on September 27, 2024
Posted by: brooket180
This is the only dish soap I use. It literally gets everything off of dishes, has a neutral sent and is easy to squeeze out. The price is just right and is cruelty free.
Written by a customer while visiting influenster.com
Customer Rating
1 out of 5
1
HORRID!!!
on September 26, 2024
Posted by: Mountain Mama
Several months after the release of the NEW Dawn scent, I'm still searching for the perfect replacement. I'm completely disgusted that Dawn has changed what was the best dish soap on the market. The new scent is completely nauseating and I'll never buy it again. My sinuses clogged immediately when I first tried it, my eyes burned, my nose ran, etc etc. The scent was overwhelming, a very strong, sickly floral abomination that lingered not only on the dishes but throughout the kitchen and on my hands. It was just AWFUL. I have also used Dawn in some cleaning formulas, but....never again. I bought every bottle of the original Dawn I could find in the stores, but, alas, they have finally disappeared and only the new version is on the shelves. I can't imagine what thought processes went into changing a nice, pleasant scent into this dreadfully offensive version. Unless a miracle happens and this huge mistake is reversed ( anyone remember the "New Coke" fiasco??) I will never buy Dawn again.
Response from dawn-dish.comBy Customer CareSeptember 26, 2024
We're truly sorry to hear a loyal fan like yourself had this experience with the new Dawn Ultra Original scent. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, so this isn't something we'd expect to happen, but we do understand that sensitivities vary from person to person. We appreciate you letting us know you've discontinued use, as this is what we would've recommended. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the bottle you have and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
2 out of 5
2
Great product, terrible new smell
on September 25, 2024
Posted by: Sad dishwasher
The product works great. However the new "fresh" scent is terrible. I'm not really sensitive to scents but this is nearly nauseating. Seriously, it is aggressively strong and unpleasant. All I can smell when I'm washing my dishes is this scent, and all I can think about is how terribly overpowering it is. Dawn is the best dishsoap but we are seriously considering switching to an objectively inferior product just to stop smelling it. It smells like like strong laundry detergent or fabric softener or something, and putting it on my dishes is unsettling. If we are in fact using this product to clean/save animals (as promoted in advertising material), I legitimately feel bad for them. A dog's sense of smell is thousands of times more sensitive than a human's. Think about that. If they get washed by this, they are probably smelling this stuff on their body for DAYS. Not good at all. I am baffled by this change. Please give an original scent option or at the very least, tone the fresh scent down majorly.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareSeptember 26, 2024
Thank you for sharing how much love how effective Dawn is for cleaning, even though you don't like the scent. A lot of thought and research goes into the design of our products to create features that we think you'll love. We realize that preferences can vary from person to person, and value your feedback that you find this fragrance too strong and unpleasant. We do offer some lighter scents, as well as an unscented option -- Dawn Free & Clear EZ-Squeeze Fragrance-Free dish soap. We take your satisfaction seriously, and would like to learn more about your experience to further help. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New scent is horrible
on September 25, 2024
Posted by: Joe p
from Florida
Offer the old scent also the new clean sent is horrible
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareJanuary 2, 2025
We’re sorry to hear you're not enjoying the smell of our Dish Soap! We understand that preferences can vary from person to person, and we design our products with our customers in mind, in hopes that you'll love it as much as we do. So we apologize that that's not the case this time. Please know that comments like yours are how we determine the decisions we make about future products and changes, so you can be assured that we will be sharing your comments with the rest of our team! If you'd like to tell us more, and so we can help you find a scent you may enjoy more, give us a call: 1-800-725-3296
Written by a customer while visiting dawn-dish.com
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