Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
2.9 out of 5
2.9
(1,894 Reviews)
Open Ratings Snapshot
Rating breakdown 1,894 reviews
5 Stars
825
4 Stars
66
3 Stars
20
2 Stars
71
1 Star
912
20%of customers recommend this product. 
(
165 out of 831
)
Best Buy Privacy Policy
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1 out of 5
1
New Scent is Horrible
on February 24, 2024
Posted by: Eggroll
from Massachusetts
The new scent is HORRIBLE
I have been using Dawn for years. I liked this new product but this new scent is disgusting. Please bring back the original scent. I will be changing brands.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareFebruary 27, 2024
We understand that there have been recent changes in the scent of Dawn Original, and would like to assure you that we understand the potential impact this may have on your experience, as we send our products through many checks to ensure they provide the best results for you. So we can learn more about this to help our Quality Team improve our products in the future, and so we can provide assistance, please give us a call at 1-800-725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New scent is awful
on February 24, 2024
Posted by: Sj260
from Atlanta
The new scent is nauseating. It is so strong and lingers on your hands, sink, and dishes. So disappointing. Whole bottle in the trash. Off to fond an alternative.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareFebruary 27, 2024
We're sorry to hear you've had this experience with our Dawn EZ-Squeeze. We want you to know our products are thoroughly evaluated to be safe when used as directed, so this is not something we'd expect to see. If you haven't already, we'd recommend you discontinue use of this product, and that you hold onto it in case we need to retrieve it for evaluation. So we can provide assistance with this, and gather some info for our Safety Team, please give us a call at 1-800-725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Why
on February 24, 2024
Posted by: Your new sent is butt
If I could give 0 stars I would this new sent smells like rotten whale placenta
Response from dawn-dish.comBy Customer CareFebruary 26, 2024
Thank you for sharing your feedback on our Dawn EZ-Squeeze. All of our products go through many checks to ensure they deliver the best results, so we appreciate you letting us know that wasn't the case for you. We know scent preferences are personal, and we're always looking to improve our products, so please give us a call at 1-800-725-3296 for assistance, and for us to gather some info for our Quality Team.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New "clean scent" not great
on February 25, 2024
Posted by: RMW80
This new clean scent is terrible. Please just stick with the original scent! The new scent smells like Febreeze and is overpowering and lingers on everything, including my hands.
Response from dawn-dish.comBy Customer CareFebruary 27, 2024
We're sorry you don't like the New Original Scent. When we design our products, we do extensive research and consumer testing to create features we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments on this with the rest of our team. So we can learn more about your experience, please call us at (800) 725-3296 Monday through Friday, from 9 AM to 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New scent
on February 25, 2024
Posted by: Strong smell
New “clean scent” is too strong. The scent is off or something. Being back the previous scent.
Response from dawn-dish.comBy Customer CareFebruary 27, 2024
We're sorry the recent change to our Original Scent is too strong. When we design our products, we do extensive research and consumer testing to create features we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments on this with the rest of our team. We'd be happy to answer any questions or gather additional feedback. Please call us at (800) 725-3296 from 9 AM to 6 PM EST, Monday through Friday.
Written by a customer while visiting dawn-dish.com
Customer Rating
3 out of 5
3
New Scent = Yuck!
on February 28, 2024
Posted by: Brando
from Fayetteville, Arkansas
Guys....this new scent is terrible. Who did you all test this through? Still works great, but not sure I can get over the smell. 😞
Response from dawn-dish.comBy Customer CareMarch 1, 2024
Thank you for your feedback, Brando. We understand that there have been recent changes in the scent of Dawn Ultra Original, and would like to assure you that we understand the potential impact this may have on your experience, as we send our products through many checks to ensure they provide the best results for you. So we can learn more about this to help our Quality Team improve our products in the future, and so we can provide assistance, please give us a call at 1-800-725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
HATE the New Scent!
on June 16, 2024
Posted by: Jp53
I totally hate the new smell it gives me a headache. WHY did you change it??? It's AWFUL. I totally switched to Dawn like 3 years ago now I can't stand it. It cleans well but the smell is sickening.
Response from dawn-dish.comBy Customer CareJune 17, 2024
We're so sorry you had this experience with the recent change in Dawn's Original Scent, and we hope you're feeling better, Jp. While all our ingredients and products are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. If you haven't already, we recommend you discontinue using this product.

The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers. Please be assured that we value your feedback greatly, and we're sharing it with the rest of our Team. 

We hope you'll try our Dawn E-Z Squeeze Free & Clear Fragrance-Free, which has all of Dawn's cleaning power and no added scent. So we can complete a report for our Safety Team and help you further, please hang on to the product and call us at (800) 725-3296 Monday through Friday, 9 AM to 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Bad Smell
on September 10, 2024
Posted by: Liz111
from New York
The new scent finally hit shelves here, and all the reviews are right. It smells absolutely terrible and the bad smell clings to my hands.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareJanuary 3, 2025
We're so sorry to read your review. If you'd like help buying a different Dawn version you might love just as much as the original, you're welcome to call us at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
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