Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
2.9
(1,894 Reviews)
Rating breakdown 1,894 reviews
5 Stars
825
4 Stars
66
3 Stars
20
2 Stars
71
1 Star
912
20%of customers recommend this product.
(
165 out of
831)
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1
Disgusting new smell
on March 24, 2025
Posted by: Katlee
I have used Dawn for years but cannot handle the new scent. I tried but the smell is so bad I cannot do it.
Response from dawn-dish.comBy Customer Care, March 25, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Stink, stank, stunk!!!
on March 26, 2025
Posted by: Palmolive4me
Have you noticed that the only positive reviews are coming from "Influenster"? Every other single review for people that actually spent their hard earned money buying this garbage has been honest in saying that it smells putrid. I haven't used Dawn dish soap in close to a year since the original scent went away.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, March 27, 2025
We appreciate you taking the time to share your thoughts with us, and we're sorry to hear that you're disappointed with the scent of your Dawn Ultra. When we design our products, we do extensive research and product testing to ensure that we're creating scents that our consumers will love, so please know that we value your feedback greatly, and we'll be sure to share this with the rest of our Team. Consumer comments are vital in helping us improve our products and in guiding the Dawn Team as they continue to work on future innovations.
We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. Your satisfaction means a lot to us, and we'd love to hear more about your experience to be able to assist you further from here. Please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. Your satisfaction means a lot to us, and we'd love to hear more about your experience to be able to assist you further from here. Please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Written by a customer while visiting dawn-dish.com
Customer Rating
2
Terrible New scent
on June 5, 2025
Posted by: Joshua25
from Casa Grande AZ
Used to be five stars, but they changed the scent and defeated the purpose of getting plain dish soap. They need to take the ducky off of the marketing if they're going to have fragrance like this animals do not like strong scents.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, June 9, 2025
We’re sorry to hear you're not enjoying the smell of our Dish Soap! We understand that preferences can vary from person to person, and we design our products with our customers in mind, in hopes that you'll love it as much as we do. So we apologize that that's not the case this time. Please know that comments like yours are how we determine the decisions we make about future products and changes, so you can be assured that we will be sharing your comments with the rest of our team! If you'd like to tell us more, and so we can help you find a scent you may enjoy more, give us a call: 1-800-725-3296
Written by a customer while visiting dawn-dish.com
Customer Rating
2
New Scent Is Off-putting
on June 7, 2025
Posted by: Josh D
from Oakland, CA
I recently bought a refill of Dawn Ultra and was unpleasantly surprised to learn it has a new smell which is perfumy and off-putting. I would not have bought it had I known it is perfumed now, which isn’t marked anywhere on the bottle as far as I can tell (nor even that the scent has changed).
I’ve bought Dawn Ultra for a long time because of its cleaning power and unobtrusive smell, but given the scent change I don’t think I can use it anymore.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, June 9, 2025
We’re sorry to hear you're not enjoying the smell of our Dish soap, Josh! We understand that preferences can vary from person to person, and we design our products with our customers in mind, in hopes that you'll love it as much as we do. So we apologize that that's not the case this time. Please know that comments like yours are how we determine the decisions we make about future products and changes, so you can be assured that we will be sharing your comments with the rest of our team! If you'd like to tell us more, and so we can help you find a scent you may enjoy more, give us a call: 1-800-725-3296
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Awful new clingy fragrance
on June 11, 2025
Posted by: Honestly
from Jackson, MS
The new scent is so, so bad, and that fragrance clings to everything washed. Loved original scent. Will not buy Dawn now. Wish I could give zero stars. It’s so disappointing when a great product changes to something intolerable.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, January 2, 2026
We're sorry to hear you are not a fan of the new scent, and that you're having issues with residual fragrance. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Not scented, but disagreeable - it's SMELLY!
on September 1, 2025
Posted by: Yucch
The new smell of blue Dawn is cloyingly sweet. The smell persists so much that washed items seem to require another rinse. Revert to the old formula, please.
Response from dawn-dish.comBy Customer Care, September 3, 2025
Thank you so much for letting us know your thoughts on our new scent. We do extensive quality and consumer testing to get the scent just right, so we appreciate you sharing your feedback. To remove the scent from your dishes, please soak them in hot water with a bit of distilled white vinegar added to it. In the future, we recommend washing these dishes by hand, and avoid soaking them. We'd love to connect about this and help. Please call us at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
2
Not good
on December 22, 2025
Posted by: Louman
This new scent is very unpleasant, please change it back to original
Response from dawn-dish.comBy Customer Care, January 9, 2026
Hello Louman. We hope you're doing great.Thanks for taking the time to leave your review. We appreciate your input and rely on consumer feedback, just like yours, for future improvements. We’ll make sure the development team knows you prefer the original version. If you have any questions, or if we can help you further, please give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Toxic New Scent
on December 30, 2025
Posted by: Teachergirl930
from Dallas, Texas
The new scent causes my husband to have a headache and sneezing fits. I will have to throw a brand new bottle away. Please go back to the original formula! Dawn dish soap was my go to for tough stains in kids' clothing.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, January 6, 2026
Hello! Thank you for letting us know about your experience with the Dawn Original formula change. We are excited to share that we will be reintroducing the Classic Scent as an additional option in our Dawn Ultra lineup. This will be available at major retailers across the U.S. starting in February 2026.
We are genuinely sorry to hear about your husbands experience while using this product. Please know that safety is our top priority, and all our products are thoroughly evaluated to ensure they are safe when used as directed. This is not the experience we want you to have. To assist you further, please contact us at (800) 725-3296 so we can learn more about your situation and address your concerns.
We are genuinely sorry to hear about your husbands experience while using this product. Please know that safety is our top priority, and all our products are thoroughly evaluated to ensure they are safe when used as directed. This is not the experience we want you to have. To assist you further, please contact us at (800) 725-3296 so we can learn more about your situation and address your concerns.
Written by a customer while visiting dawn-dish.com