Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
2.9
(1,885 Reviews)
Rating breakdown 1,885 reviews
5 Stars
820
4 Stars
66
3 Stars
20
2 Stars
71
1 Star
908
20%of customers recommend this product.
(
165 out of
829)
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1
Awful new clingy fragrance
on June 11, 2025
Posted by: Honestly
from Jackson, MS
The new scent is so, so bad, and that fragrance clings to everything washed. Loved original scent. Will not buy Dawn now. Wish I could give zero stars. It’s so disappointing when a great product changes to something intolerable.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, January 2, 2026
We're sorry to hear you are not a fan of the new scent, and that you're having issues with residual fragrance. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Not scented, but disagreeable - it's SMELLY!
on September 1, 2025
Posted by: Yucch
The new smell of blue Dawn is cloyingly sweet. The smell persists so much that washed items seem to require another rinse. Revert to the old formula, please.
Response from dawn-dish.comBy Customer Care, September 3, 2025
Thank you so much for letting us know your thoughts on our new scent. We do extensive quality and consumer testing to get the scent just right, so we appreciate you sharing your feedback. To remove the scent from your dishes, please soak them in hot water with a bit of distilled white vinegar added to it. In the future, we recommend washing these dishes by hand, and avoid soaking them. We'd love to connect about this and help. Please call us at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
2
Smells like old clothes
on November 26, 2025
Posted by: Sad about the change
from Alabama
I bought a large bottle Dawn and despise the scent. I wish I sniffed it before I bought it. I didn't know that it was reformulated. If if was to save money, it would have been better unscented. It thought my sink drain or dishcloth was dirty. Nope. It was the Dawn dish soap. It smells like old clothes to me. I also seem to use more. Why change what was working and what consumers were happy with?
Response from dawn-dish.comBy Customer Care, November 28, 2025
Thank you for reaching out about the scent change to our Dawn Ultra Original. This is the first scent change for Dawn Original in over 10 years, and we're very sorry for your disappointment. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd like to learn more about your experience and do our best to make things right for you. Please give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Nasty new scent
on December 10, 2025
Posted by: RamiCat92
The new scent is terrible, I love how well Dawn works but the scent is just awful, it's unusable for our household. I miss the old scent.
Response from dawn-dish.comBy Customer Care, December 12, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New Scent
on December 24, 2025
Posted by: Mark1955
from Elizabethtown, KY
The new scent is horrible. Overpowering and sickening. Go back to the original!!!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, January 8, 2026
Hello Mark. We hope you're doing great. Thanks for taking the time to leave your review. We appreciate your input and rely on consumer feedback, just like yours, for future improvements. We’ll make sure the development team knows you prefer the original version. If you have any questions, or if we can help you further, please give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Dawn Dish Soap's New Scent
on December 31, 2025
Posted by: NotAdawnUserAnymore
This new smell is so awful. It gives me a headache. I cannot use Dawn anymore. I need to find something else to replace this nauseating scent they have now. It putrid.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, January 2, 2026
Hello! Thank you for letting us know about your experience with the Dawn Original formula change. While many consumers have embraced the new fragrance, we recognize that some long-time users, like yourself, have expressed disappointment in losing the original scent. In response to this feedback, we are excited to share that we will be reintroducing the Classic Scent as an additional option in our Dawn Ultra lineup. This will be available at major retailers across the U.S. starting in February 2026.
We are genuinely sorry to hear about your experience while using this product. Please know that safety is our top priority, and all our products are thoroughly evaluated to ensure they are safe when used as directed. This is not the experience we want you to have. To assist you further, please contact us at (800) 725-3296 so we can learn more about your situation and address your concerns.
We are genuinely sorry to hear about your experience while using this product. Please know that safety is our top priority, and all our products are thoroughly evaluated to ensure they are safe when used as directed. This is not the experience we want you to have. To assist you further, please contact us at (800) 725-3296 so we can learn more about your situation and address your concerns.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New Scent is Horrible
on February 24, 2024
Posted by: Eggroll
from Massachusetts
The new scent is HORRIBLE
I have been using Dawn for years. I liked this new product but this new scent is disgusting. Please bring back the original scent. I will be changing brands.
I have been using Dawn for years. I liked this new product but this new scent is disgusting. Please bring back the original scent. I will be changing brands.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 27, 2024
We understand that there have been recent changes in the scent of Dawn Original, and would like to assure you that we understand the potential impact this may have on your experience, as we send our products through many checks to ensure they provide the best results for you. So we can learn more about this to help our Quality Team improve our products in the future, and so we can provide assistance, please give us a call at 1-800-725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New scent is awful
on February 24, 2024
Posted by: Sj260
from Atlanta
The new scent is nauseating. It is so strong and lingers on your hands, sink, and dishes. So disappointing. Whole bottle in the trash. Off to fond an alternative.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 27, 2024
We're sorry to hear you've had this experience with our Dawn EZ-Squeeze. We want you to know our products are thoroughly evaluated to be safe when used as directed, so this is not something we'd expect to see. If you haven't already, we'd recommend you discontinue use of this product, and that you hold onto it in case we need to retrieve it for evaluation. So we can provide assistance with this, and gather some info for our Safety Team, please give us a call at 1-800-725-3296.
Written by a customer while visiting dawn-dish.com