Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
2.9
(1,885 Reviews)
Rating breakdown 1,885 reviews
5 Stars
820
4 Stars
66
3 Stars
20
2 Stars
71
1 Star
908
20%of customers recommend this product.
(
165 out of
829)
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1
New scent too strong; please bring back original
on July 19, 2025
Posted by: JenE
from New York
Please consider returning to the original scent of Dawn dish detergent. Like several other reviewers I find the new scent very strong and off-putting. I’ve used Dawn for decades and would prefer not to switch brands but am afraid I will have to due to the overpowering perfume-like scent.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, July 21, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Fights grease, loses on scent
on August 1, 2025
Posted by: Kev78
Works as advertised but I cannot get over the horrendous scent. Bring back the original Dawn scent.
Response from dawn-dish.comBy Customer Care, August 4, 2025
Thank you so much for your review. While we're thrilled that it had great grease-fighting power, we're sorry it didn't have a scent you enjoyed. While scent preferences will vary from person to person, feedback is important, so we'd like to connect and ensure your voice about the scent change is heard. Please call us at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New scent is awful. P&G please read the internet.
on December 12, 2025
Posted by: Nsmd
The new scent of Dawn is revolting. Please look all over the internet at the endless negative comments. Go back.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Horrible New Scent
on December 15, 2025
Posted by: Lady Di
Ugh. I just bought a couple new bottles of Dawn and couldn’t believe what it smelled like. Yuk. I didn’t even know where that chemical smell was coming from. I’ve used Dawn for over 50 years. I just can’t with this new scent.
Response from dawn-dish.comBy Customer Care, January 9, 2026
We are truly sorry to hear that you're not satisfied with the scent of the new Dawn Original EZ-Squeeze. It's understandable to feel frustrated when a product you’ve trusted for so long changes in a way that doesn’t meet your expectations. We appreciate your feedback as it help us improve our products in order for them to fulfill your needs. If you would like to share more of this experience, please contact us at the number (800) 725-3296 and our team will be more than happy to take your insights and help you with any question or concern that you may have. Have a nice day.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
What a terrible surprise with the new scent!
on February 5, 2024
Posted by: cindy am
from North Carolina
What a terrible surprise I had when I opened my last bottle of Dawn EZ Squeeze. The new scent is disgusting. It reminds me of my childhood and my mother would use Ivory Snow. It is a big surprise that this scent was trialed and people liked it. I immediately changed my bottle. Love this product but hated the new scent.
I would recommend this to a friend!
Response from dawn-dish.comBy Customer Care, February 7, 2024
We're sorry to learn you're not enjoying the recently updated scent of our Original Dawn Ultra in the EZ-Squeeze bottle. Please know, our Team works very hard to make products we believe you'll love, and we're sorry to learn it's not working for you. Your happiness is important to us, and we hope you'll take a moment to call us for more assistance with this problem. We're here Mondays through Fridays, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
HORRIBLE NEW SMELL!
on February 19, 2024
Posted by: SaraD
The new clean scent is horrific! Smells like laundry detergent and the smell lingers both on hands and dishes. My asthma is also very sensitive to chemical smells and instantly had a problem with this scent! Please dawn whatever you do don’t get rid of the original scent. This change was so unnecessary.
Response from dawn-dish.comBy Customer Care, February 22, 2024
Sara, firstly, thank you so much for using Dawn. We're truly sorry that you're not a fan of this new scent, and that you had this experience with it. We'd like to assure you that we're aware of this transition and the potential impact it may have on your experience with our product. We do many quality and safety checks to get the scent just right, so be assured this isn't the experience we expect you to have. Please discontinue using it. Your feedback will be instrumental in guiding us forward to improving our products and our users experiences, so we'd like to make a full report to our Quality and Safety Teams to ensure your voice is heard. Please call us at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Another Thumbs Down For New Scent
on February 20, 2024
Posted by: JAH TN
from Collierville tn
The new scent is not pleasant and over powering. It lingers on clean dishes and over powers the food. If you wash your hands with it, the smells stays on for a long time like perfume. Please go back to the original scent. I’ve been a Dawn user for 20 years but will have to change to something with a neutral clean scent like Palmolive.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 22, 2024
There's nothing more important to us than our users satisfaction, so we're truly sorry that you, a fan of Dawn for over 20 years, isn't a fan of this new upgraded scent. If you have not tried this already, please try washing those dishes that absorbed the odors by hand and ensure they aren't soaked. This may prevent them from absorbing it in the future. While scent preferences will always vary from person to person, your feedback is very important to us, and we'd like to make sure your voice is heard. Please call us at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Horrible new scent
on February 23, 2024
Posted by: Cindy182
from South Dakota
I have used dawn for as long as I can remember and I bought a new bottle and the new scent is just dreadful! It smells like old rotten cheap perfume. Sadly I will have to look for a new brand of dishsoap.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 27, 2024
We're sorry you aren't happy with the new Original Scent, Cindy. We acknowledge that this is the first scent change for Dawn Original in over 10 years, and we apologize for any inconvenience or dissatisfaction this may have caused. Please rest assured that we value your feedback greatly and have already relayed it to our Research and Development team. Your input is vital in helping us improve our products and ensure we deliver our customers the best possible experience. Your feedback will be instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd be happy to answer any questions or gather additional feedback. Please call us at (800) 725-3296 from 9 AM to 6 PM EST, Monday through Friday.
Written by a customer while visiting dawn-dish.com