Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
3.2 out of 5
3.2
(2,239 Reviews)
Open Ratings Snapshot
Rating breakdown 2,239 reviews
5 Stars
1,145
4 Stars
81
3 Stars
24
2 Stars
72
1 Star
917
20%of customers recommend this product. 
(
166 out of 834
)
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Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1 out of 5
1
New Smell is awful
on January 21, 2025
Posted by: Lindamay
The new smell is awful. We have an asthmatic in our home so we have used Dawn for 40 years. The new smell is so perfumy it makes us nauseous. You can't get that odor off your hands after washing. Looking for something different now.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 3, 2025
Thank you so much for being a long-time Dawn user, Linda. We're very sorry to hear about your experience with our new scent. Quality and safety have always been at the forefront of everything we do, and while scent preferences will always vary from person to person, we would not expect you to be getting nauseous when using it as directed. This is because all of our products go through extensive testing to ensure safety with proper use. Your wellbeing means a lot to us, so please discontinue using the Dishwashing Soap if you haven't done so already. To remove the scent from your hands, wash them with a mild hand soap. It may take a few tries, but the smell will resolve. This isn't something we take lightly, so we'd like to make a report to our Quality and Safety Team, make sure your voice is heard about the change, and tell you more about our new Dawn EZ-Squeeze Free & Clear Dish Soap as it has the cleaning power of Dawn you know, love, and trust, yet is unscented. Please give us a call (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
3 out of 5
3
Please bring back the original scent
on January 21, 2025
Posted by: Beth G
Dawn is my go to and always has been. Please bring back the original scent. The new "clean scent" is disappointing, does not come close to as nice as the original. The original scent was 5 stars, new one is 3 at best
Response from dawn-dish.comBy Customer Care, February 3, 2025
Thank you for your long-time loyalty, and for reaching out about the scent change to our Dawn Ultra Original, Beth. This is the first scent change for Dawn Original in over 10 years, and we're very sorry for your disappointment. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd like to learn more about your experience and do our best to make things right for you. Please give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Can you say anaphylaxis???
on January 20, 2025
Posted by: Severely disappointed
from Montana
New fresh scent made my throat close and i got immediate hives! I would not recommend. Bring back the original scent!!! I also got an immediate headache and it lasted on my hands despite washing them 10x with something else. My family has been using dawn like it was an heirloom for 50+ years and sadly I will no longer be using it if this is the scent. My health will not let me. Based upon these reviews, it sounds like the company doesn’t care. This is disheartening.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 10, 2025
Your long-time, generational trust in our soaps isn't something we take lightly, please know, we do apologize that you're not able to comfortably and safely use your current bottle of Dawn Ultra. Because we thoroughly test all of our ingredients for safety before we use them in a product, this is not something we would expect. Safety is our top priority and based on what you shared we do recommend discontinuing use of this Dawn. In hopes you'll remember the great clean you've depended on for all these years, we hope you'll consider giving one of our Dawn Free & Clear soaps a try. It would be our pleasure to help you with this, and hope you'll call us to make a complete report to our Safety Team. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Terrible
on January 18, 2025
Posted by: Roxy
The new smell is sickening! I do not want my dishes to smell like horrible perfume. I am making the change away from this product. I am sad about it but they are determined to not offer both.
Response from dawn-dish.comBy Customer Care, February 3, 2025
We’re so sorry to hear that you're not satisfied with the new scent of Dawn Ultra Original. The fragrance change was made after receiving positive feedback during extensive testing, and it is the first scent change in over 10 years. We truly value your feedback, and your comments will be shared with the Dawn Team. While our Safety Team does assure us that, when used as directed, you’ll be comfortable and safe with any Dawn dish soap, we do encourage you to stop using your current bottle so you’ll not have an experience such as you’ve described. Remember, we do offer a variety of scents, including an unscented version called Dawn Free and Clear, Fragrance Free. We’d be happy to send you a coupon to try another Dawn scent on us, so you can still enjoy the great cleaning benefits that Dawn offers. Bring your bottle to the phone and call us for further help with this, any Monday through Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Terrible Nauseating New Scent - deal breaker
on January 16, 2025
Posted by: Disappointed Consumer2
The new scent is awful. Literally makes me nauseated every time I wash dishes and stinks up my entire house. Even my husband who lost the majority of his smell due to covid years ago, can smell it. New scent does not exude clean or fresh. Someone missed the mark on this change. Unfortunately I’m changing to a different brand due to the terrible scent. This all seemed unnecessary!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 3, 2025
We're very sorry to hear about your experience with our new scent. Quality and safety have always been at the forefront of everything we do, and while scent preferences will always vary from person to person, we would not expect you to be getting nauseated when using it as directed. This is because all of our products go through extensive testing to ensure safety with proper use. Your wellbeing means a lot to us, so please discontinue using the Dishwashing Soap if you haven't done so already. This isn't something we take lightly, so we'd like to make a report to our Quality and Safety Team, make sure your voice is heard about the change, and tell you more about our new Dawn EZ-Squeeze Free & Clear Unscented Dish Soap as it has the cleaning power of Dawn you know, love, and trust, yet is unscented. Please give us a call (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Horrible new scent
on January 16, 2025
Posted by: Becky2
from Chester, NJ
Horrible scent in new Dawn. Makes me so allergic, And worse is that it is so strong, especially for dishes etc that are for food. What were you thinking P@G? Yuck.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 3, 2025
Thanks, Becky, for sharing your concerns with your recently purchased bottle of Dawn Ultra Original with Clean scent. Because your safety is our top priority, we test that all ingredients, and products made with those ingredients, are safe. Based on what you shared we do recommend discontinuing use of this Dawn. We hope you'll give our Dawn Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST. We hope to talk further with you soon.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Terrible new scent- not buying again
on January 15, 2025
Posted by: patty123
I have always used Dawn Dishwashing Liquid. But Not Anymore. The new scent is horrible and leaves a lasting perfume scent on the dishes, pots and pans. Please go back to the original scent.
Response from dawn-dish.comBy Customer Care, February 3, 2025
Thanks, Patty, for sharing your thoughts regarding Dawn Ultra Original, now with a Clean Scent. We do apologize that the fragrance has been stubborn for you. Our Quality Team assures us that all Dawn fragrances should wash away easily. To remove any clinging scent, soak dishes in hot water with a little distilled white vinegar added to the mix. Be sure to wash porous, well loved dishes with a small amount of soap, don't soak them too long, and thoroughly rinse. You could also consider giving a fragrance free dish soap a try, such as our Dawn Free & Clear, so you'll never have these results again. Please, call us for more help with this. We're happy to assist as best we can. Our number is 1 (800) 725-3296 and we're available Mondays-Fridays, from 9 AM to 6 PM, EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Obnoxious New Scent
on January 15, 2025
Posted by: Jdfin
Obnoxious new scent! Smell like cheap perfume. The scent sticks to everything it touches. It’s just another instance of fixing something that wasn’t broke.
I’ve been using Dawn for 20 years but will no longer use it. I switched to Kirkland brand and it works just fine without the overbearing scent.
Response from dawn-dish.comBy Customer Care, February 3, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the Clean scent, which was chosen in conjunction with a team of current Dawn consumers. Everyone’s opinion is important, and yours will be shared with our Research and Development team. We'd recommend giving our Dawn Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
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