Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz. (00208) - Blue
Average customer rating
2.9
(1,837 Reviews)
Rating breakdown 1,837 reviews
5 Stars
786
4 Stars
64
3 Stars
20
2 Stars
70
1 Star
897
20%of customers recommend this product.
(
165 out of
821)
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz. (00208) - Blue
Customer Rating
1
Awful new smell
on June 26, 2025
Posted by: Johna70
from Banks OR
Used to use this soap all the time for greasy and oily hands from working on cars, but after the recent scent change, I have switched to a different soap. The new scent is putrid and unbearably strong. Really hoping P&G will listen to their customers and go back to the old smell like Coca-Cola did in 1985.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, June 27, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Dawn used to be the goat, new scent destroys that
on June 26, 2025
Posted by: Gina M
from TN
Dawn used to be my go-to but the new scent is absolutely awful. It’s extremely strong and lingers in my kitchen! Smells like blueberry perfume instead of soap. Please bring back the old scent!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, June 30, 2025
We appreciate you taking the time to share your feedback with us, Gina. We do extensive research and testing when we design our product to make sure we're creating scents that we hope you'll love, so we're sorry to hear that you're unhappy with the scent of your Dawn Ultra, and please know that we value your input greatly. Consumer comments are vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so your satisfaction means a lot to us, and we hope you'll give Dawn another try. We'd love to help you find the right product for you and assist further with this; please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New Scent is Horrible
on February 24, 2024
Posted by: Eggroll
from Massachusetts
The new scent is HORRIBLE
I have been using Dawn for years. I liked this new product but this new scent is disgusting. Please bring back the original scent. I will be changing brands.
I have been using Dawn for years. I liked this new product but this new scent is disgusting. Please bring back the original scent. I will be changing brands.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 27, 2024
We understand that there have been recent changes in the scent of Dawn Original, and would like to assure you that we understand the potential impact this may have on your experience, as we send our products through many checks to ensure they provide the best results for you. So we can learn more about this to help our Quality Team improve our products in the future, and so we can provide assistance, please give us a call at 1-800-725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New scent is awful
on February 24, 2024
Posted by: Sj260
from Atlanta
The new scent is nauseating. It is so strong and lingers on your hands, sink, and dishes. So disappointing. Whole bottle in the trash. Off to fond an alternative.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 27, 2024
We're sorry to hear you've had this experience with our Dawn EZ-Squeeze. We want you to know our products are thoroughly evaluated to be safe when used as directed, so this is not something we'd expect to see. If you haven't already, we'd recommend you discontinue use of this product, and that you hold onto it in case we need to retrieve it for evaluation. So we can provide assistance with this, and gather some info for our Safety Team, please give us a call at 1-800-725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Why
on February 24, 2024
Posted by: Your new sent is butt
If I could give 0 stars I would this new sent smells like rotten whale placenta
Response from dawn-dish.comBy Customer Care, February 26, 2024
Thank you for sharing your feedback on our Dawn EZ-Squeeze. All of our products go through many checks to ensure they deliver the best results, so we appreciate you letting us know that wasn't the case for you. We know scent preferences are personal, and we're always looking to improve our products, so please give us a call at 1-800-725-3296 for assistance, and for us to gather some info for our Quality Team.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New "clean scent" not great
on February 25, 2024
Posted by: RMW80
This new clean scent is terrible. Please just stick with the original scent! The new scent smells like Febreeze and is overpowering and lingers on everything, including my hands.
Response from dawn-dish.comBy Customer Care, February 27, 2024
We're sorry you don't like the New Original Scent. When we design our products, we do extensive research and consumer testing to create features we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments on this with the rest of our team. So we can learn more about your experience, please call us at (800) 725-3296 Monday through Friday, from 9 AM to 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New scent
on February 25, 2024
Posted by: Strong smell
New “clean scent” is too strong. The scent is off or something. Being back the previous scent.
Response from dawn-dish.comBy Customer Care, February 27, 2024
We're sorry the recent change to our Original Scent is too strong. When we design our products, we do extensive research and consumer testing to create features we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments on this with the rest of our team. We'd be happy to answer any questions or gather additional feedback. Please call us at (800) 725-3296 from 9 AM to 6 PM EST, Monday through Friday.
Written by a customer while visiting dawn-dish.com
Customer Rating
3
New Scent = Yuck!
on February 28, 2024
Posted by: Brando
from Fayetteville, Arkansas
Guys....this new scent is terrible. Who did you all test this through? Still works great, but not sure I can get over the smell. 😞
Response from dawn-dish.comBy Customer Care, March 1, 2024
Thank you for your feedback, Brando. We understand that there have been recent changes in the scent of Dawn Ultra Original, and would like to assure you that we understand the potential impact this may have on your experience, as we send our products through many checks to ensure they provide the best results for you. So we can learn more about this to help our Quality Team improve our products in the future, and so we can provide assistance, please give us a call at 1-800-725-3296.
Written by a customer while visiting dawn-dish.com