We thank you for sharing your feedback with us regarding our recent change to Dawn Ultra Original. We hoped this scent update would bring more happiness to our consumers, and in efforts to make that occur, we worked with a team of Dawn consumers. We're sorry to hear you’re not in agreement with their preferred fragrance. Please rest assured that we greatly value your feedback, and our R&D Team will be sent your review. Please know, Dawn hasn’t been reviewed for use with animals, except for those who are caught in perilous, life-threatening conditions. Trained wildlife specialists use Dawn, because it’s gentle and effective at removing grease and grime from both feathers and fur. Consult with your vet on the best ways to bathe your pet. To keep receiving the great benefits of Dawn, give Dawn Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

We're sorry to hear that this has been your experience, Laura, and we hope that you're feeling better. We can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. As well, a lot of thought goes into creating features that we think you'll like, and this fragrance change was implemented after receiving positive feedback during extensive testing with consumers. Your feedback will be passed along, and we do recommend that you discontinue use of this particular product. We hope that you'll give another Dawn version a try, and you may be interested in our Dawn Free & Clear Fragrance-Free. So that we can learn more and gather some more details for our Safety Team, please give us a call at (800) 725-3296 when you're able.

We're sorry to learn you're not enjoying your recently purchased bottle of Dawn. Your happiness is very important to us, and learning that you connect the new scent of this soap with something so unpleasant isn't what we expect. We worked with a group of current Dawn consumers, in hopes their noses and yours would both enjoy this update. We apologize that didn't happen. Please know, our R&D Team will receive your review, so they can use it to make improvements to our Dawn dish soaps. Don't forget about our many other Dawn options. Give one of them a try, maybe it'll become your new favorite. Call us any Monday through Friday for help picking up your next bottle. We're available from 9 AM to 6 PM, EST, at 1 (800) 725-3296.