Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
2.9
(1,894 Reviews)
Rating breakdown 1,894 reviews
5 Stars
825
4 Stars
66
3 Stars
20
2 Stars
71
1 Star
912
20%of customers recommend this product.
(
165 out of
831)
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1
No clean scent
on October 16, 2025
Posted by: Jomama667
Clean scent sucks! Bought by accident. Won't make that mistake again.
Response from dawn-dish.comBy Customer Care, October 17, 2025
Thank you for taking the time to share your thoughts with us, and we're so sorry to hear that you're unhappy with the scent of your Dawn Ultra. When we design our products, we do extensive research and consumer testing to create features that we hope you'll love, however, we know that preferences can vary from person to person, so we really appreciate your input on this. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments with the rest of our team.
Your satisfaction is important to us, and we'd love to learn more about your experience, so that we can assist you further. Please give our team a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday.
Your satisfaction is important to us, and we'd love to learn more about your experience, so that we can assist you further. Please give our team a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New scent is awful. P&G please read the internet.
on December 12, 2025
Posted by: Nsmd
The new scent of Dawn is revolting. Please look all over the internet at the endless negative comments. Go back.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Horrible New Scent
on December 15, 2025
Posted by: Lady Di
Ugh. I just bought a couple new bottles of Dawn and couldn’t believe what it smelled like. Yuk. I didn’t even know where that chemical smell was coming from. I’ve used Dawn for over 50 years. I just can’t with this new scent.
Response from dawn-dish.comBy Customer Care, January 9, 2026
We are truly sorry to hear that you're not satisfied with the scent of the new Dawn Original EZ-Squeeze. It's understandable to feel frustrated when a product you’ve trusted for so long changes in a way that doesn’t meet your expectations. We appreciate your feedback as it help us improve our products in order for them to fulfill your needs. If you would like to share more of this experience, please contact us at the number (800) 725-3296 and our team will be more than happy to take your insights and help you with any question or concern that you may have. Have a nice day.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New scent
on February 23, 2024
Posted by: Detective Sue
The new scent is horrible. I hope you don’t discontinue the original scent. It’s tough to tolerate the new scent
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 26, 2024
Thank you for sharing your feedback on our Dawn Original, Sue. All of our products go through many checks to ensure they deliver the best results, so we appreciate you letting us know that wasn't the case for you. We know scent preferences are personal, and we're always looking to improve our products, so please give us a call at 1-800-725-3296 for assistance, and for us to gather some info for our Quality Team.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New scent is horrible! Bring back the old Dawn!
on February 24, 2024
Posted by: AndreaT
from Kentucky
Why on earth would they change the scent and not offer the old! It’s terrible, I’ve only used Dawn most of my life and I am going to forced to switch brands because the scent is terrible and I cannot stand to wash my dishes. People purchased Dawn exclusively because they were happy with the product! Unfortunately it’s obvious lost of loyal customers are going to be lost over this. So sad
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 26, 2024
Thank you for sharing your feedback on our Dawn scent, Andrea. All of our products go through many checks to ensure they deliver the best results, so we appreciate you letting us know about this. We know scent preferences are personal, and we're always looking to improve our products, so please give us a call at 1-800-725-3296 for assistance, and for us to gather some info for our Quality Team.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Please change the scent back
on February 25, 2024
Posted by: MamaBoze
from Los Angeles, CA
The new "Clean Scent" is horrible, please change it back
Response from dawn-dish.comBy Customer Care, February 27, 2024
We're sorry you aren't happy with the recent change in Original Scent. We know this transition and its potential impact on your experience with our product. We acknowledge that this is the first scent change for Dawn Original in over 10 years, and we apologize for any inconvenience or dissatisfaction this may have caused. Please rest assured that we value your feedback greatly and have already relayed it to our Research and Development team. Your input is vital in helping us improve our products and ensure we deliver our customers the best possible experience. Your feedback will be instrumental in guiding the Dawn Team as they continue to work on future innovations. At this time, we do not have plans to reintroduce the old Dawn scent. We appreciate your understanding and patience as we strive to provide you with the highest quality products. We'd be happy to answer any questions or gather additional feedback. Please call us at (800) 725-3296 from 9 AM to 6 PM EST, Monday through Friday.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Dawn Original Ruined by new sent
on February 25, 2024
Posted by: Melbell
I just bought a new bottle of dawn original and noticed the sent was off. So I looked at the bottle more closely and it says new sent. I will be returning this bottle and trying another brand. I quite buying cascade after it went to its
new fresh sent also. So disappointing when I've used both
for many years. The new fresh sent is over powering and it leaches into the dishes leaving a sent and bad taste even being rinsed thoroughly.
new fresh sent also. So disappointing when I've used both
for many years. The new fresh sent is over powering and it leaches into the dishes leaving a sent and bad taste even being rinsed thoroughly.
Response from dawn-dish.comBy Customer Care, February 27, 2024
We're sorry you aren't happy with the scent change, and you can be assured we're sharing your feedback with our Research and Development team, Melbell. Please know your safety is our top priority. We wouldn't expect Dawn to impart the of the product taste into food. However, it is possible if the soap isn't completely rinsed off or if the dishes have become porous. If certain items always pick up a flavor, they're probably worn to the point of being porous and should be washed by hand. It might help to know that cast iron and plastic items can absorb flavors. So we can assist you further, please call us at (800) 725-3296 Monday through Friday, from 9 AM to 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New scent is a fail
on February 26, 2024
Posted by: Ernst2k
from Kalamazoo, MI
I’ve been a Dawn original scent user for decades but this revamped scent gives me a headache every time. Going to have to find something else instead. Too bad - 5 stars if you hadn’t messed with perfection.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 28, 2024
We're sorry to hear you've had this experience with our Dawn Original, Ernst. We want you to know our products are thoroughly evaluated to be safe when used as directed, so this is not something we'd expect to see. If you haven't already, we'd recommend you discontinue use of this product, and that you hold onto it in case we need to retrieve it for evaluation. So we can provide assistance with this, and gather some info for our Safety Team, please give us a call at 1-800-725-3296.
Written by a customer while visiting dawn-dish.com