Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
3.2 out of 5
3.2
(2,239 Reviews)
Open Ratings Snapshot
Rating breakdown 2,239 reviews
5 Stars
1,145
4 Stars
81
3 Stars
24
2 Stars
72
1 Star
917
20%of customers recommend this product. 
(
166 out of 834
)
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Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1 out of 5
1
Horrible Scent
on February 15, 2025
Posted by: LifeLongCustomer No More
This was the only dish soap I've every known. 50 years. The new scent lingers on everything. You can smell it in our food and drinks because it doesn't wash off. It makes you hands smell for hours. It gets inside of your nose and you can't stop smelling it.
I lived through the New Coke debacle. This might be just as bad. Too bad by the time dawn fixes this I will have already found a new soap. You have the superior product with a huge loyal customer base. All you have to do is not screw it up. Failed!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 17, 2025
Your lifelong loyalty means the world to us, and we're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. In regard to the scent lingering, we wouldn't expect this to be your experience, however, if the soap isn't completely rinsed off, or if the dishes have become porous, it is possible. If certain items always pick up a flavor, they're probably worn to the point of being porous and should be washed by hand. It might help to know that cast iron and plastic items can absorb flavors. To remove the scent/taste, please soak the dishes in hot water with some distilled white vinegar added. For your hands, a mid hand soap should help dissipate the scent. We hope this was helpful, but we'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Horrible New Scent
on February 15, 2025
Posted by: StacyF
I rate the new scent a -100 for Dawn Ultra. The scent is overpowering for people sensitive to scents. The new formula caused a rash and made me sick. Was a lifelong user and now will use no more. You shouldn't have changed it. Bring back old formula!!!
Response from dawn-dish.comBy Customer Care, February 18, 2025
We're sorry to hear that a loyal Dawn fan like you had this experience, and we hope that you're doing well. Since safety is our top priority here at Dawn, we can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. As well, a lot of thought does go into creating features that we think you'll like, but we certainly understand that preferences can vary from person to person. We'd also like to mention that the only ingredients that were changed were fragrances for the scent. Your comments will be shared with the rest of our team, and we do recommend that you discontinue use of this particular product, if you haven't already. We suggest giving our Dawn Free & Clear a try, as it features our lightest scent. We also have our Dawn Free & Clear Fragrance-Free available. So that we can learn more and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you have a moment.
Written by a customer while visiting dawn-dish.com
Customer Rating
2 out of 5
2
Sad
on February 14, 2025
Posted by: Lesh3
from Chicago Il
Have to give it a 2, because it does work. But the stink is overwhelming, I probably won't finish this bottle. Bad idea.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 16, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Unfortunately, Can’t even use it anymore
on February 13, 2025
Posted by: Sharonlr2
I have always used Dawn but no more. The new scent is so overpowering that I was getting a migraine every day. Why change something that is already great? Had to give away an entire refill sized bottle.
Response from dawn-dish.comBy Customer Care, February 17, 2025
We're sorry to hear that a loyal Dawn fan like you had this experience, as we can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. As well, we do put a lot of thought into our products, and this scent change was implemented after receiving positive feedback during extensive testing with consumers. We'll be sure to share your comments with our team, and we do recommend that you discontinue use of this particular product. We suggest giving our Dawn Free & Clear a try, as it features our lightest scent. You also may be interested in our Dawn Free & Clear Fragrance-Free. So that we can learn more and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you have a moment.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Ewwwwww. Stinks
on February 12, 2025
Posted by: 78gramma
Zero…..If there was a Zero!!!! I want to break up with you now!!! I have used Dawn since 1973……Oh How I will miss you!!!!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 16, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Smells horrible
on February 12, 2025
Posted by: MotherOfTwo
this new formula smells HORRIBLE! I will be changing unless they eliminate the scent
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 13, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Nauseating
on February 11, 2025
Posted by: No longer customer
from Iowa
This scent is disgusting! Have been a lifetime user of Dawn as was my mother, but can’t tolerate the awful scent!
Response from dawn-dish.comBy Customer Care, February 11, 2025
We're sorry you're disappointed with the change in fragrance. Extensive research and consumer testing goes into creating appealing features for our products, and we offer a variety of different Dawn product versions. It's appreciated that you've used Dawn your whole lifetime, and your loyalty is very important to us. We’d like to hear more about your experience, and provide some further assistance. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New scent is disgusting
on February 9, 2025
Posted by: 3forfun
New scent is disgusting!
You have lost a customer for life
Response from dawn-dish.comBy Customer Care, February 10, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
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