Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz. (00208) - Blue
Average customer rating
2.9 out of 5
2.9
(1,837 Reviews)
Open Ratings Snapshot
Rating breakdown 1,837 reviews
5 Stars
786
4 Stars
64
3 Stars
20
2 Stars
70
1 Star
897
20%of customers recommend this product. 
(
165 out of 821
)
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Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz. (00208) - Blue
Customer Rating
1 out of 5
1
New scent is horrible!
on January 3, 2025
Posted by: cb25
from Boston
We have been using Dawn dish soap exclusively for decades. It was perfect. I had heard from a friend that the scent had been changed and that she could no longer use it because it triggered her asthma and gave her a headache. Today we started a bottle with the new scent and I must echo the many reviews I see here: it’s horrible!! The smell is overwhelming, sickening, and headache-inducing. Why, why, why would you destroy a previously excellent product? The new scent is so atrociously bad, and it is so strong that our entire home smells like it from one dish-washing session. Your own product page has a huge number of similar and negative reviews, as does the wider internet. This is a serious misstep and mistake. Please do what Coke did when they introduced “new” Coke to a hugely negative reception and withdrew it and returned to the tried and true original product — bring back the regular, old Dawn. Will no longer be using Dawn and cannot recommend this product any longer.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareJanuary 6, 2025
We appreciate your great loyalty to Dawn over the years. We're sorry to hear that you and your friend had this experience, and we hope that you're both doing well. Since safety is our top priority, we can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. As well, we put a lot of thought into our products. This was the first scent change for our Dawn Original in over 10 years, and it was implemented after receiving positive feedback during extensive testing with consumers. We'll make sure that your comments are shared with our team, and we do recommend that you discontinue use of this particular product, if you haven't already. For a lighter scent, we suggest giving our Dawn Free & Clear a try, and we also offer our Dawn Free & Clear Fragrance-Free. So that we can learn more and gather some details for our Safety Team, please give us a call at (800) 725-3296 when you have a moment. As well, please have your friend who had this experience give us a call, as we'd like to learn more about their experience.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Bring back the former scent
on January 3, 2025
Posted by: Ccase17
from Rochester, NY
Love Dawn dish soap which I’ve used for over 20 years. I do not like the new scent. My best friend and I feel the same way. When they were still changing over to the new scent in stores, I bought about 10 of the old scent so I could have it as long as possible! I don’t understand Dawn’s persistence in suggesting that those who don’t like the new smell use their fragrant-free option when it seems pretty consistent that people prefer the previous product.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareJanuary 6, 2025
We're sorry to hear that a loyal Dawn fan like you isn't enjoying the scent. A lot of thought goes into creating features that we think you'll like, though we certainly understand that preferences can vary. We'll make sure that your feedback is passed along. Since we don't currently have plans to reintroduce our previous Dawn Original scent, we're providing recommendations to give another Dawn version a try if you'd prefer a different scent or an unscented product. You're always welcome to give us a call at (800) 725-3296 if there's anything more we can assist you with.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Horrible new scent I like why did you change it??
on January 4, 2025
Posted by: Caroline
from Los Angeles California
I bought this dish soap and I use to love the original scent now this new scent is horrible I sneeze everytime I use it also the new scent is so strong it stays on my dishes on to my food horrible scent please please change it back so I can continue to buy
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareFebruary 3, 2025
There's nothing more important to us than your safety and satisfaction, Caroline, so we're truly sorry to hear about your experience with Dawn Original Dishwashing Liquid. This is the first scent change in over 10 years, and it was implemented after receiving positive feedback during extensive testing with consumers. While scent preferences will vary from person to person, we would never expect a scent to cause any negative reactions, and our products go through extensive testing to ensure safety with proper use. While you may have done so already, please discontinue using the product to avoid any further sensitivity. In regard to the lingering scent, we wouldn't expect this to be your experience either, however, if the soap isn't completely rinsed off, or if the dishes have become porous, it is possible. If certain items always pick up a flavor, they're probably worn to the point of being porous and should be washed by hand. It might help to know that cast iron and plastic items can absorb flavors. To remove the scent/taste, please soak the dishes in hot water with some distilled white vinegar added. While we hope all these tips are helpful, your satisfaction means a lot to us, and we'd like to help more. Please give us a call at (800) 725-3296 so we can learn more and try to make things right.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New scent, no thanks.
on January 4, 2025
Posted by: A60647
from Chicago, IL
I used to be a devoted user of Dawn soap. With the new change in scent I can’t bear to use it anymore. It’s pungent and gives me a headache when I’m just trying to clean dishes.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareFebruary 3, 2025
There's nothing more important to us than your health and satisfaction, so we're truly sorry to hear about your experience with Dawn Original Dishwashing Liquid. This is the first scent change in over 10 years, and it was implemented after receiving positive feedback during extensive testing with consumers. While scent preferences will vary from person to person, we would never expect a scent to cause any negative reactions, and our products go through extensive testing to ensure safety with proper use. While you may have done so already, please discontinue using the product to avoid any further sensitivity. This isn't something we take lightly, so we'd like to make a report to our Safety Team and help make things right. Please give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
3 out of 5
3
Please bring back the original scent
on January 21, 2025
Posted by: Beth G
Dawn is my go to and always has been. Please bring back the original scent. The new "clean scent" is disappointing, does not come close to as nice as the original. The original scent was 5 stars, new one is 3 at best
Response from dawn-dish.comBy Customer CareFebruary 3, 2025
Thank you for your long-time loyalty, and for reaching out about the scent change to our Dawn Ultra Original, Beth. This is the first scent change for Dawn Original in over 10 years, and we're very sorry for your disappointment. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd like to learn more about your experience and do our best to make things right for you. Please give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Bad
on March 22, 2025
Posted by: Tmaier
Scent makes me sick. I will returning to store. I tried to use for a day and my sinuses are all messed up.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareMarch 24, 2025
We're so sorry to hear that the scent of your Dawn makes you feel sick, and we appreciate you taking the time to let us know. Dawn is found to be safe and effective to use as directed, and we do extensive research and testing when we design our products to make sure we're creating scents that we hope our consumers will love, so please know that this isn't the experience we want you to have when using Dawn, and we value your input greatly. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers. If you're concerned with how the product is affecting you, please be sure to discontinue use.

Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
What a terrible surprise with the new scent!
on February 5, 2024
Posted by: cindy am
from North Carolina
What a terrible surprise I had when I opened my last bottle of Dawn EZ Squeeze. The new scent is disgusting. It reminds me of my childhood and my mother would use Ivory Snow. It is a big surprise that this scent was trialed and people liked it. I immediately changed my bottle. Love this product but hated the new scent.
I would recommend this to a friend!
Response from dawn-dish.comBy Customer CareFebruary 7, 2024
We're sorry to learn you're not enjoying the recently updated scent of our Original Dawn Ultra in the EZ-Squeeze bottle. Please know, our Team works very hard to make products we believe you'll love, and we're sorry to learn it's not working for you. Your happiness is important to us, and we hope you'll take a moment to call us for more assistance with this problem. We're here Mondays through Fridays, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
HORRIBLE NEW SMELL!
on February 19, 2024
Posted by: SaraD
The new clean scent is horrific! Smells like laundry detergent and the smell lingers both on hands and dishes. My asthma is also very sensitive to chemical smells and instantly had a problem with this scent! Please dawn whatever you do don’t get rid of the original scent. This change was so unnecessary.
Response from dawn-dish.comBy Customer CareFebruary 22, 2024
Sara, firstly, thank you so much for using Dawn. We're truly sorry that you're not a fan of this new scent, and that you had this experience with it. We'd like to assure you that we're aware of this transition and the potential impact it may have on your experience with our product. We do many quality and safety checks to get the scent just right, so be assured this isn't the experience we expect you to have. Please discontinue using it. Your feedback will be instrumental in guiding us forward to improving our products and our users experiences, so we'd like to make a full report to our Quality and Safety Teams to ensure your voice is heard. Please call us at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
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