We really appreciate your great loyalty to Dawn over the years, Eliza, and we're sorry to hear that this was your experience. A lot of thought goes into our products, and this fragrance change was implemented after receiving positive feedback during extensive testing with consumers. As well, we can assure you that our Dawn Original has been thoroughly evaluated to be safe when used, and we also have many quality checks in place to ensure that you can use Dawn with ease. If you'd like to remove the scent from your dishes, we suggest soaking them in hot water with some distilled white vinegar added to it runnning them through the dishwasher (assuming the dishes are dishwasher safe). We'll be sure to share your comments with our team, and we do recommend discontinuing use of this particular product. For our lightest scent, we suggest giving our Dawn Free & Clear a try. We also have our Dawn Free & Clear Fragrance-Free available. So that we can learn more and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you can.

We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

We're sorry to hear that this has been your experience, and we hope that you're doing well. We can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. As well, a lot of thought goes into creating features that we think you'll like. We'll be sure to share your comments with the rest of our team, and we do recommend that you discontinue use of this particular product, if you haven't already. We suggest giving another Dawn version a try, as we have a variety of scents available. We also offer our Dawn Free & Clear Fragrance-Free. So that we can learn more and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you have a chance.