Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
2.9
(1,885 Reviews)
Rating breakdown 1,885 reviews
5 Stars
820
4 Stars
66
3 Stars
20
2 Stars
71
1 Star
908
20%of customers recommend this product.
(
165 out of
829)
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
2
Another down-vote for the new fragrance
on January 9, 2025
Posted by: PrimaryDishDoer
Add me to the list of people who hate the new scent. Appreciate the replies from Customer Care telling us to rinse our dishes better, but when a web search auto-completes "hate the new smell" with "of dawn" then you clearly have a problem. Obviously taste in smells are individual, but the overpowering fragrance for a daily-use item is just thoroughly unnecessary no matter what the actual smell is. This stuff LINGERS. I love Dawn in general so will try to find a version that is less smelly. But folks, this was a bad call, and I would be delighted to see you reverse it.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 3, 2025
Thank you for reaching out about the recent scent changes to our Dawn Ultra Original. This is the first scent change for Dawn Original in over 10 years, and we're very sorry for your disappointment. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd like to learn more about your experience and do our best to make things right for you. Please give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
BRING BACK THE OLD SCENT
on January 9, 2025
Posted by: kayem02
from Michigan
The new scent is overwhelmingly strong and now makes this product smell like the store-brand version (i.e. cheaply made). The scent stays on dishes and you can taste it when eating or drinking from items cleaned with this soap. It is truly nauseating and headache-inducing. I will no longer purchase this product while it continues to be scented like it currently is and will look for a substitute.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 3, 2025
We're so sorry to learn you've had the experience you've shared. Your comfort with Dawn Ultra with Clean Scent is very important to us, as is your safety. Based on what you've shared, we hope you'll stop using your current bottle of Dawn, and call us for further assistance. While our Safety Team does assure us that all consumers should be safe with this Dawun Ultra, unique circumstances can occur. We hope you'll feel better soon, now that you're no longer using this bottle. To remove any scent that's stubbornly sticking around, soak the affected dishes in hot water with a little distilled white vinegar added to it. You may need to repeat this process, but it will help. Give us a call for more help any Monday through Friday, from 9 AM to 6 PM, EST. We hope to receive your update at 1 (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New "Original Scent" is terrible!
on January 14, 2025
Posted by: Jers
from Indiana
I have been using Dawn for years. Now, they go and change the original scent and I will not buy it again. It gives me a headache. It is awful!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 3, 2025
Thank you for sharing your experience with the new scent of Dawn. We're so sorry to learn you're having problems using it safely and comfortably. Know that we thoroughly test all of our ingredients for safety before we use them in a product, so we expect you'll always be safe. Safety is our top priority and based on what you shared we do recommend discontinuing use of this Dawn. We hope you'll give our Dawn Free & Clear Fragrance Free a try. It's packed with the cleaning ingredients all of us know and love, but no fragrance to bother you. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
3
Please bring back the original scent
on January 21, 2025
Posted by: Beth G
Dawn is my go to and always has been. Please bring back the original scent. The new "clean scent" is disappointing, does not come close to as nice as the original. The original scent was 5 stars, new one is 3 at best
Response from dawn-dish.comBy Customer Care, February 3, 2025
Thank you for your long-time loyalty, and for reaching out about the scent change to our Dawn Ultra Original, Beth. This is the first scent change for Dawn Original in over 10 years, and we're very sorry for your disappointment. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd like to learn more about your experience and do our best to make things right for you. Please give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Can I give it a zero? Hate the new scent!!!
on June 3, 2025
Posted by: I was a Loyal Customer
Can I give it a zero? I hate that they changed the scent!!!! I have fragrance sensitivity and although I have always loved the product for its cleaning ability - I cannot use it due to the new scent! I will be changing to a different product from here on out. Proctor & Gamble, if you decide to be faithful to your loyal older customers, let me know and I’ll come back.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, June 4, 2025
We're very sorry to hear that you're not a fan of the recent scent change to Dawn Ultra Original. The fragrance change was implemented after receiving positive feedback during extensive testing with consumers. This is the first scent change for Dawn Original in over 10 years, and we're sorry for your disappointment. We truly value your loyalty to our products over the years and we'll be sure to share your feedback with our team.
It sounds like you already have, but we recommend discontinuing the use of the dish soap based on the symptoms you described. We also ask that you please hold onto the bottle for a few weeks in case our team needs to collect any additional information.
At this time, we don't have plans to reintroduce the old Dawn scent. With that said, we truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear Unscented.
We would love to learn more about your experience to make sure we accurately share your report with our Quality and Safety Team and help us best assist you further. When you have the chance, please give us a call at (800) 725-3296.
It sounds like you already have, but we recommend discontinuing the use of the dish soap based on the symptoms you described. We also ask that you please hold onto the bottle for a few weeks in case our team needs to collect any additional information.
At this time, we don't have plans to reintroduce the old Dawn scent. With that said, we truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear Unscented.
We would love to learn more about your experience to make sure we accurately share your report with our Quality and Safety Team and help us best assist you further. When you have the chance, please give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Horrible product
on June 15, 2025
Posted by: Crap
This stuff stinks so bad that you waste a lot of water getting the stink out. Threw it in the garbage. Never again.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, June 25, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Alas for a classic.
on July 18, 2025
Posted by: RAR89
The smell of Dawn dish soap has been one of the most familiar smells of life since I could first remember. Washing a baby raccoon I found abandoned in a dumpster. Cleaning up the dishes the kitchen with grandmom. Lathering up for that slip-n-slide down the huge hill. Dawn must know it's a classic, so why change something so dear, so "everyday", when the rest of the world is changing so quickly?
Practically speaking, unlike the original, the new scent sticks around and requires more hot rinsing to get rid of it.
Response from dawn-dish.comBy Customer Care, July 21, 2025
Firstly, thanks so much for your many years of loyalty and support. We're very sorry to hear that you're not a fan of this change. We're always looking for ways to improve your users dishwashing experience, so we made this change after getting positive feedback during extensive consumer testing. To try and remove the scent, please soak any dishes in hot water with a bit of distilled white vinegar added to it. We' love to connect about this, ensure your feedback is heard, and help. Please call us at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Overpowering New Scent
on July 22, 2025
Posted by: Eddie3
from California
The new scent smelled pleasant at first but lingers way too long on dishes and skin and quickly becomes overpowering and sickening. I will be switching to a different brand
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, July 24, 2025
We’re very sorry you're experiencing this when using our hand dishwashing soap. Extensive research and consumer testing goes into our products to create appealing features and superior cleaning ability. We realize that preferences can vary from person to person, and we're sharing your feedback that you find the fragrance lingering on your hands. Your safety is our top priority, and we recommend that you discontinue use if sensitivity is occurring. A different Dawn you may want to consider is our Dawn Free & Clear Fragrance-Free dish soap. Your loyalty is very important to us, and we’d like to gather some details of your experience to further assist you. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
Written by a customer while visiting dawn-dish.com