Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
3.1 out of 5
3.1
(2,107 Reviews)
Open Ratings Snapshot
Rating breakdown 2,107 reviews
5 Stars
1,024
4 Stars
75
3 Stars
22
2 Stars
72
1 Star
914
20%of customers recommend this product. 
(
166 out of 833
)
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Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1 out of 5
1
Absolutely unusable now due to sickening scent
on December 11, 2024
Posted by: Dawn be gone
“We have no plans to bring back the old scent”. “We got positive feedback in our testing”. “Try another one of our products”. These are so tone deaf it’s beyond belief. You don’t EVER change a product so many people have used for so many years and then just shrug and say oh well. We can no longer use this product in our household and are scrambling to find an alternative. Crazy sad you won’t simply admit it and act like you messed up and just say you are working on fixing this.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareDecember 12, 2024
We're very sorry for your experience and frustration with our updated scent. Quality and safety have always been at the forefront of everything we do, and while scent preferences will always vary from person to person, we would not expect you to feel sick when using it as directed. This is because all of our products go through extensive testing to ensure safety with proper use. This isn't something we take lightly, so we'd like to make a report to our Quality and Safety Team, and make sure your voice is heard about the change. Please give us a call (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Horrible Smell
on December 11, 2024
Posted by: MsTammy
This new smell is so bad! It’s very floral but in a weird chemically way, and kind of like the air freshener in a gas station bathroom. I don’t know what on earth made you change the original scent, but I’m going to have to find a different dish soap.
Response from dawn-dish.comBy Customer CareDecember 11, 2024
We're sorry to hear that you feel this way about the scent, as we can assure you that a lot of thought goes into our products. We'd like to mention that this fragrance change was implemented after receiving positive feedback during extensive testing with consumers. We certainly understand that preferences can vary, and we'll be sure to share your comments with the rest of our team. If you'd prefer a different scent, we recommend giving another Dawn version a try. You're always welcome to give us a call at (800) 725-3296 if there's anything more we can help you with.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Horrible scent
on December 10, 2024
Posted by: mbat22
My household has been using dawn dish soap my entire life, and also before my entire life. But as great as the soap is, this new scent is horrible. I mean awful to the point that we’re looking for a new soap. Dawn dish soap was like a miracle worker I literally cannot comprehend why they would change the smell. It used to be fresh and light and smell like soap. Now it’s a lingering, heavy, chemically scent that none of my family can stand.
Response from dawn-dish.comBy Customer CareDecember 20, 2024
We appreciate the incredible loyalty to Dawn over the years, and we're sorry to hear that you feel this way about the scent. This was the first scent change to our Dawn Original in over 10 years, and it was implemented after receiving positive feedback during extensive testing with consumers. We'll make sure that your comments are passed along. We suggest checking out our Dawn Free & Clear, which features our lightest scent, or our Dawn Free & Clear Fragrance-Free. You're always welcome to give us a call at (800) 725-3296 if there's anything more we can assist you with.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
You Lost Me after 25+ years
on December 10, 2024
Posted by: Rob2024
I have been a loyal Dawn user for more than 25 years and I'm sure I have been through a few scent changes without noticing...... BUT THIS ONE IS AWEFUL!!!!!!! Please bring back the Original Scent ASAP. The new Fresh Scent is so bad that I plan to GIVE AWAY what's left and go in search of new dish soap.
Response from dawn-dish.comBy Customer CareDecember 31, 2024
Thanks Rob, for being a loyal Dawn user for 25+ years. We truly respect your trust and want you to know that we're very thankful you took the time to share how you feel with us. At this time, we do not have plans to return to the previous scent, so we'll be sure to pass your review onto our R&D Team. We worked behind-the-scenes to make this transition as smooth as possible, in hopes all would be happy with this change. Please know, we deeply apologize that didn't work for you. Again, we're glad to have the opportunity to help you with this. We have many varieties of dish soap, including a fragrance free one, that we hope you'll consider trying. Give us a call when you can, so we can do whatever we can to help. We're answering calls from 9 AM to 6 PM, EST, Mondays through Fridays. Our number is 1 (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
The new scent is awful
on December 10, 2024
Posted by: JCarter
from California
I cannot stand the new scent. I was loyal to Dawn dish soap BECAUSE of the scent, and now you have betrayed me. Whoever had the idea that the scent needed to be changed in the first place is wrong. Absolutely wrong.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareDecember 20, 2024
Your loyalty to Dawn is very much appreciated, and we're sorry to hear that you feel this way. We can assure you that a lot of thought goes into creating features that we think you'll like, and this fragrance change was implemented after receiving positive feedback during extensive testing with consumers. We'll make sure that your comments are shared with the rest of our team. We'd also like to mention that we do have other Dawn versions available if you'd prefer a different scent. If you'd like any further assistance, please give us a call at (800) 725-3296 when you're able.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
How could they be this greedy! New scent is so bad
on December 9, 2024
Posted by: ItSmells
from Arvada Colorado
Corporate greed strikes again. The new smell is disgusting. I've used ONLY Dawn Ultra for the last DECADE, but I will never buy another bottle. Might just throw the rest in the trash it is so bad.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareDecember 10, 2024
We really appreciate your great loyalty to Dawn over the years, and we're sorry to hear that you feel this way. This was the first scent change for Dawn Original in over 10 years, and it was implemented after receiving positive feedback during extensive testing with consumers. We do value your feedback, and your comments will be shared with our team.
If you'd prefer a different scent, we suggest giving another Dawn version a try. We also offer our Dawn Free & Clear Fragrance-Free if you'd like an unscented product. You're always welcome to give us a call at (800) 725-3296 if there's anything more we can assist you with.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Terrible scent
on December 9, 2024
Posted by: Ciden
from Maryland
It makes me sick. Please bring back Original Scent!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareDecember 10, 2024
We're sorry to hear that this has been your experience, and we hope that you're doing well. We can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. We also put a lot of thought into creating features that we think you'll like, and we'll be sure to share your comments with our team. We do recommend that you discontinue use of this particular product if this has been your experience, and we hope that you'll give another Dawn version a try if you'd prefer a different scent. It may be helpful to know that our Dawn Free & Clear features our lightest scent, and we also have our Dawn Free & Clear Fragrance-Free available. We'd like to learn more about your experience and gather some additional details for our Safety Team, so please give us a call at (800) 725-3296 when you can.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Disgusting scent!
on December 9, 2024
Posted by: GN35
I am so disappointed. Why did you change the scent. I have a serious scent sensitivity and the original Dawn was the only dish detergent I could stand to use. This fresh scent really makes me want to throw up and gives me a migraine. Please discontinue this and bring back the original scent. This was such a bad idea. I will have to find something else in the meantime
Response from dawn-dish.comBy Customer CareDecember 11, 2024
We're sorry to hear that a loyal Dawn fan like you had this experience, and we hope that you're feeling better. Our Dawn Original has been thoroughly evaluated to be safe when used as directed, and we do put a lot of thought into our products. We'd like to mention that this fragrance change was implemented after receiving positive feedback during extensive testing with consumers. We'll make sure that your comments are shared with the rest of our team. We do recommend that you discontinue use of this particular product, and you may be interested in giving our Dawn Free & Clear Fragrance-Free a try. So that we can learn more and gather some details for our Safety Team, please give us a call at (800) 725-3296 when you have a moment.
Written by a customer while visiting dawn-dish.com
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