Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
2.9
(1,885 Reviews)
Rating breakdown 1,885 reviews
5 Stars
820
4 Stars
66
3 Stars
20
2 Stars
71
1 Star
908
20%of customers recommend this product.
(
165 out of
829)
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
2
Works but Stinks
on February 8, 2025
Posted by: Jnevans53
from San Antonio, TX
Does a great job cleaning but stinks. I have to burn a candle after washing to get the smell out of the kitchen.
I would recommend this to a friend!
Response from dawn-dish.comBy Customer Care, February 10, 2025
All consumers should be happy with their Dawn purchase, and we're sorry to learn that the recently updated scent of your preferred version of Dawn isn't one you're enjoying. Your comments will be shared with our R&D Team, so they know that you're not agreeing with this fragrance change. To keep from burning any candles after using Dawn, give Dawn Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Disgusting. Horrid. Avoid if you value your dishes
on March 24, 2025
Posted by: MichaelTN
from Nashville, TN
I’ve used Dawn almost exclusively for thirty years. I won’t be buying it again. The new scent will go down in history as the “New Coke” era of Dawn.
The scent is overpowering. I was cooking trout—a potent fish—in the oven, baking it. All anyone could smell was the new scent of Dawn. Worse: you cannot wash this scent off. Nothing takes it away. I washed my on-the-go coffee cup. The top is ruined. I have soaked the top overnight in water -*and bleach*, and it’s still there. It ruined my morning commute.
Someone owes me a new coffee cup.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, March 27, 2025
We're sorry to hear that you're unhappy with the scent of your Dawn Ultra, Michael! We do extensive research and testing when we design our products to make sure they meet the needs/preferences of our consumers, and provide an effective clean every time when used as directed, so please know that this isn't the experience we want you to have when using Dawn, and we value your input greatly. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so we really appreciate you sharing your thoughts with us.
To remove the scent from your dishes, soak the items in hot water with some distilled white vinegar added to it, or if they're dishwasher safe, pour some vinegar into the bottom of the dishwasher and directly into the dispenser, then run them through the machine. It may take a couple of cycles, but the smell will come out.
Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
To remove the scent from your dishes, soak the items in hot water with some distilled white vinegar added to it, or if they're dishwasher safe, pour some vinegar into the bottom of the dishwasher and directly into the dispenser, then run them through the machine. It may take a couple of cycles, but the smell will come out.
Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Used to love dawn until they changed the scent
on August 18, 2025
Posted by: Jessb
from Moosic, PA
I used to love dawn and used it for many different cleaning purposes. Since the scent change, I can no longer use it since it smells like headache. It's too bad and I hope they actually take the feedback from so many disappointed customers and find a way to recreate the original scent, or something similar. It's not that the original scent was so fantastic, it's just that it smelled basic like soap instead of want to be air freshener that has no place on dishes.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, August 19, 2025
Jess, firstly, thank you so much for loving Dawn. We're sorry that you're not a fan of this new scent. We're always looking for ways to improve our products, so we made the change to the scent after getting overwhelming positive feedback during extensive consumer testing. While scent preferences will vary from person to person, it should never smell like a headache when using it as directed. For now, please discontinue using it and give us a call so we can make a detailed report to our team, pass your feedback along to our team too, and tell you more about our other dish soaps you may enjoy more. We can be reached at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New smell is terrible and makes me sick
on September 8, 2025
Posted by: BLEN
from Ithaca, NY
The new scent gives me a headache almost instantaneously. It's false advertising to refer to it as "original scent" because it clearly isn't the original scent. I've purchased a few bottles online that say "original" and then have had them be the new scent. And even though everyone in my household agree it's the best for removing grease, it's only used in our house if I'm not home. But the scent lingers - I can smell if it's been used as soon as I walk in the door, even after 24 hours.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, September 9, 2025
Thank you for bringing this to our attention, Blen. Please know that Dawn products go through strict testing to ensure they're always safe and effective to use as directed. Additionally, we do a lot of research when we design our scents to be able to meet the preferences of our consumers, so it's very unexpected that your Dawn Ultra makes you feel sick, and we're grateful you let us know. If you haven't already, please discontinue use.
Meanwhile, your safety is our top priority, and we'd like to learn more about your experience to be able to assist you further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Meanwhile, your safety is our top priority, and we'd like to learn more about your experience to be able to assist you further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Horrible scent
on September 29, 2025
Posted by: Boohoo
from Akron, Ohio
The Original new scent is horrible. Bring back the formal Original scent.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, October 1, 2025
Thank you so much for your review. We're so very sorry to hear that you're not a fan of this new scent. Having our users enjoy doing the dishes is our top priority, so we made the scent change after receiving positive feedback during extensive consumer testing. Scent preferences will vary from person to person, so your feedback is valuable, and we'd love to ensure it's passed along to our team, and we'd love to make sure your interest in having the old scent return is passed on too. Please call us at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New scent smells discusting!
on November 26, 2025
Posted by: Bethannie
New scent is extremely unpleasant. Causes nausea and headache for people who are sensitive to smells. Bad idea. Will be changing brands and hope others will follow.
Response from dawn-dish.comBy Customer Care, November 28, 2025
There's nothing more important to us than your safety and satisfaction, Bethannie, so we're truly sorry to hear about your experience with our Dawn Ultra Original Dishwashing Liquid. This is the first scent change in over 10 years, and it was implemented after receiving positive feedback during extensive testing with consumers. While scent preferences will vary from person to person, we would never expect a scent to cause any negative reactions, and our products go through extensive testing to ensure safety with proper use. While you may have done so already, please discontinue using the product to avoid any further sensitivity. This isn't something we take lightly, so we'd like to make a report to our Safety Team and help make things right. We'd also like to tell you about Dawn Free & Clear Unscented. Please give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New Scent Fail
on February 24, 2024
Posted by: Jerrod
from Lenox MA
New scent is terrible. I've sworn by Dawn Ultra for 20+ years and now I have to use a different and likely less effective brand.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 26, 2024
We're sorry you don't like the New Original Scent after over 20 years of loyalty, Jerrod. When we design our products, we do extensive research and consumer testing to create features we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments on this with the rest of our team. So we can learn more about your experience, please call us at (800) 725-3296 Monday through Friday, from 9 AM to 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New scent is an Epic fail
on February 24, 2024
Posted by: Bluekat
from Georgia
I have always used Dawn. It's the only dish soap that doesn't break my hands out. This new scent is horrible. It smells like mildew. The dishes still smell like it after you rinse off. Now I have a full bottle of dawn on my counter, that will go in the trash.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 26, 2024
We're sorry you aren't happy with the scent change, and you can be assured we're sharing your feedback with our Research and Development team. When we design our products, we do extensive research and consumer testing to create features we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments on this with the rest of our team. So we can learn more about your experience, please call us at (800) 725-3296 Monday through Friday, from 9 AM to 6 PM EST.
Written by a customer while visiting dawn-dish.com