Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
2.9
(1,894 Reviews)
Rating breakdown 1,894 reviews
5 Stars
825
4 Stars
66
3 Stars
20
2 Stars
71
1 Star
912
20%of customers recommend this product.
(
165 out of
831)
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1
Can you say anaphylaxis???
on January 20, 2025
Posted by: Severely disappointed
from Montana
New fresh scent made my throat close and i got immediate hives! I would not recommend. Bring back the original scent!!! I also got an immediate headache and it lasted on my hands despite washing them 10x with something else. My family has been using dawn like it was an heirloom for 50+ years and sadly I will no longer be using it if this is the scent. My health will not let me. Based upon these reviews, it sounds like the company doesn’t care. This is disheartening.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 10, 2025
Your long-time, generational trust in our soaps isn't something we take lightly, please know, we do apologize that you're not able to comfortably and safely use your current bottle of Dawn Ultra. Because we thoroughly test all of our ingredients for safety before we use them in a product, this is not something we would expect. Safety is our top priority and based on what you shared we do recommend discontinuing use of this Dawn. In hopes you'll remember the great clean you've depended on for all these years, we hope you'll consider giving one of our Dawn Free & Clear soaps a try. It would be our pleasure to help you with this, and hope you'll call us to make a complete report to our Safety Team. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Terrible scent
on January 24, 2025
Posted by: Scottyk
from Raleigh
The new scent is terrible. Bring back the original or I will not buy again
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 3, 2025
Thank you for reaching out about the scent change to our Dawn Ultra Original. This is the first scent change for Dawn Original in over 10 years, and we're very sorry for your disappointment. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd like to learn more about your experience and do our best to make things right for you. Please give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
2
Works but Stinks
on February 8, 2025
Posted by: Jnevans53
from San Antonio, TX
Does a great job cleaning but stinks. I have to burn a candle after washing to get the smell out of the kitchen.
I would recommend this to a friend!
Response from dawn-dish.comBy Customer Care, February 10, 2025
All consumers should be happy with their Dawn purchase, and we're sorry to learn that the recently updated scent of your preferred version of Dawn isn't one you're enjoying. Your comments will be shared with our R&D Team, so they know that you're not agreeing with this fragrance change. To keep from burning any candles after using Dawn, give Dawn Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Disgusting. Horrid. Avoid if you value your dishes
on March 24, 2025
Posted by: MichaelTN
from Nashville, TN
I’ve used Dawn almost exclusively for thirty years. I won’t be buying it again. The new scent will go down in history as the “New Coke” era of Dawn.
The scent is overpowering. I was cooking trout—a potent fish—in the oven, baking it. All anyone could smell was the new scent of Dawn. Worse: you cannot wash this scent off. Nothing takes it away. I washed my on-the-go coffee cup. The top is ruined. I have soaked the top overnight in water -*and bleach*, and it’s still there. It ruined my morning commute.
Someone owes me a new coffee cup.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, March 27, 2025
We're sorry to hear that you're unhappy with the scent of your Dawn Ultra, Michael! We do extensive research and testing when we design our products to make sure they meet the needs/preferences of our consumers, and provide an effective clean every time when used as directed, so please know that this isn't the experience we want you to have when using Dawn, and we value your input greatly. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so we really appreciate you sharing your thoughts with us.
To remove the scent from your dishes, soak the items in hot water with some distilled white vinegar added to it, or if they're dishwasher safe, pour some vinegar into the bottom of the dishwasher and directly into the dispenser, then run them through the machine. It may take a couple of cycles, but the smell will come out.
Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
To remove the scent from your dishes, soak the items in hot water with some distilled white vinegar added to it, or if they're dishwasher safe, pour some vinegar into the bottom of the dishwasher and directly into the dispenser, then run them through the machine. It may take a couple of cycles, but the smell will come out.
Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Used to love dawn until they changed the scent
on August 18, 2025
Posted by: Jessb
from Moosic, PA
I used to love dawn and used it for many different cleaning purposes. Since the scent change, I can no longer use it since it smells like headache. It's too bad and I hope they actually take the feedback from so many disappointed customers and find a way to recreate the original scent, or something similar. It's not that the original scent was so fantastic, it's just that it smelled basic like soap instead of want to be air freshener that has no place on dishes.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, August 19, 2025
Jess, firstly, thank you so much for loving Dawn. We're sorry that you're not a fan of this new scent. We're always looking for ways to improve our products, so we made the change to the scent after getting overwhelming positive feedback during extensive consumer testing. While scent preferences will vary from person to person, it should never smell like a headache when using it as directed. For now, please discontinue using it and give us a call so we can make a detailed report to our team, pass your feedback along to our team too, and tell you more about our other dish soaps you may enjoy more. We can be reached at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New smell is terrible and makes me sick
on September 8, 2025
Posted by: BLEN
from Ithaca, NY
The new scent gives me a headache almost instantaneously. It's false advertising to refer to it as "original scent" because it clearly isn't the original scent. I've purchased a few bottles online that say "original" and then have had them be the new scent. And even though everyone in my household agree it's the best for removing grease, it's only used in our house if I'm not home. But the scent lingers - I can smell if it's been used as soon as I walk in the door, even after 24 hours.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, September 9, 2025
Thank you for bringing this to our attention, Blen. Please know that Dawn products go through strict testing to ensure they're always safe and effective to use as directed. Additionally, we do a lot of research when we design our scents to be able to meet the preferences of our consumers, so it's very unexpected that your Dawn Ultra makes you feel sick, and we're grateful you let us know. If you haven't already, please discontinue use.
Meanwhile, your safety is our top priority, and we'd like to learn more about your experience to be able to assist you further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Meanwhile, your safety is our top priority, and we'd like to learn more about your experience to be able to assist you further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Disgusting smell!
on December 12, 2025
Posted by: DanieScience
When you changed the scent of this product, you made it absolutely disgusting and it’s basically unbearable to put on dishes that people are supposed to eat off of.
Response from dawn-dish.comBy Customer Care, December 15, 2025
Thank you so much for being a valued member of our Dawn. We understand it's never easy when your favorite product changes, and we appreciate you sharing your thoughts. The fragrance modification was made after receiving positive feedback from extensive consumer testing, marking the first scent update for Dawn Original in over a decade. We truly appreciate your feedback and will be sharing your thoughts with the Dawn Team. Consumer input is essential for us as we strive to enhance our products and provide the best possible experience. It also plays a crucial role in guiding our future innovations. We genuinely value you as a consumer and hope you'll consider giving Dawn another chance. We offer a range of scents, including an unscented option called Dawn Free and Clear, Unscented, in case the Original no longer suits your preferences. We'd love an opportunity to help. Please call us at (800) 725-3296 when you have a moment.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New Scent Fail
on February 24, 2024
Posted by: Jerrod
from Lenox MA
New scent is terrible. I've sworn by Dawn Ultra for 20+ years and now I have to use a different and likely less effective brand.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 26, 2024
We're sorry you don't like the New Original Scent after over 20 years of loyalty, Jerrod. When we design our products, we do extensive research and consumer testing to create features we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments on this with the rest of our team. So we can learn more about your experience, please call us at (800) 725-3296 Monday through Friday, from 9 AM to 6 PM EST.
Written by a customer while visiting dawn-dish.com