Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
2.9 out of 5
2.9
(1,894 Reviews)
Open Ratings Snapshot
Rating breakdown 1,894 reviews
5 Stars
825
4 Stars
66
3 Stars
20
2 Stars
71
1 Star
912
20%of customers recommend this product. 
(
165 out of 831
)
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Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1 out of 5
1
Horrible New Scent
on August 17, 2024
Posted by: Alh99
The "clean scent" is awful! I can't get it off my skin after doing the dishes. It lingers in the kitchen for hours. Why would you change what didn't need changing?
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareAugust 19, 2024
Your feedback means a lot to us, so we appreciate you taking the time to share your recent experience using Dawn Original Dishwashing Liquid with us. This is the first scent change for Dawn Original in over 10 years, and we're very sorry you're disappointed. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. In regard to the scent lingering on your skin and in your kitchen, we wouldn't expect this to be your experience, however, if the soap isn't completely rinsed off, or if the dishes have become porous, it is possible. If certain items always pick up a flavor, they're probably worn to the point of being porous and should be washed by hand. It might help to know that cast iron and plastic items can absorb flavors. To remove the scent/taste, please soak the dishes in hot water with some distilled white vinegar added. While we hope this was helpful, we'd like to learn more, try to make things right, and let you know about our new Dawn E-Z Squeeze Free & Clear Fragrance-Free Dishwashing Soap that we think you might love. Please give us a call at (800) 725-3296 so we can help you best.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Disappointed
on August 17, 2024
Posted by: Bob92
I am a hardcore fan of dawn dish soap. I have tried other brands before and always come back to original dawn!
I am always careful to buy the original dawn scent as I am very sensitive to smells and am very particular about my dish soap smelling like soap and not anything else.
I recently purchased my usual blue bottle and was very thrown off when I kept smelling this super sweet smell whenever I did my dishes. I finally looked at the bottle and saw it was labeled with a "new clean scent".
I was devastated to learn that the dawn dish soap I grew up with no longer existed.
I know the company is suggesting the free and clear version, but I have used this in the past and there is a slight chemical smell that I have a hard time getting past that was disguised by the actual original dawn soap scent.
I might have to go back to using another company. This new scent no longer makes me feel like my dishes are clean as the scent tends to linger on the dishes in a way the old scent never did.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareAugust 19, 2024
Thank you for reaching out about the recent scent changes to our Dawn Ultra Original, Bob, and we appreciate your long-time loyalty. This is the first scent change for Dawn Original in over 10 years, and we're very sorry for your disappointment. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers. Please be assured that we value your feedback greatly and we're sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. If you're a fan of unscented products, we think you might love our Dawn E-Z Squeeze Free & Clear Fragrance-Free Dishwashing Soap. Thank you again for taking the time to share your feedback with us, and please feel free to give us a call at (800) 725-3296 for more help.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Horrible smell!
on September 15, 2024
Posted by: 1Nikki
from Illinois
Horrible new scent! It gave me an instant migraine! I've used Dawn my whole life my mom used Dawn it's been in my family forever and now noone can use it because everyone is allergic to its smell! You have to realize that the smell you put into your "new scent" doesn't work.. bring back the original.. you've lost alot of customers.. ive switched brands already and won't be switching back until you get rid of this smell.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareSeptember 17, 2024
We're very sorry to hear that you've had this experience with our upgraded scent, Nikki, and we hope you're feeling better at this time; the health and safety of all our Dawn family members are our top concerns. While this is our first scent change for our Original Dawn in over ten years, we certainly wouldn't expect it to cause you migraines. All of our products, including our fragrances, undergo thorough testing to ensure they're safe and effective when used as directed, so our Safety team would like to take a further look into the bottle you used; in the meantime, we recommend that you discontinue using it. Please give us a call at (800) 725-3296, we look forward to speaking with you so we can try to help further.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Horrible new scent
on November 24, 2024
Posted by: Becktula
The new Dawn scent is horrible & nauseating. Why change a good thing? If it was a cost cutting measure, you'll soon be mistaken because I'm sure there are a lot more people like me who will quit buying you product.
Response from dawn-dish.comBy Customer CareNovember 26, 2024
We're so sorry to learn of this experience you had with Dawn Original. The fragrance change was implemented after receiving positive feedback during extensive testing with consumers. Be assured, though, that all feedback we receive is taken very seriously by our Product R&D Team.

Because your safety is most important to us, we recommend discontinuing use of Dawn Original with the new scent, if you haven't already. In its place, you could give Dawn Free & Clear Unscented a try, as it has all of the cleaning power of Dawn with no added fragrance. Please hang on to your current bottle and call us at (800) 725-3296, Monday-Friday between 9am and 6pm EST, so we can help you further!
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Terrible scent!
on November 25, 2024
Posted by: DSNJED
I have used Dawn for years and years. I can't imagine why you would change the scent to such an overpowering, sickening perfumy smell. It fills up my whole kitchen and lingers for a very long time. I don't want my dishes to smell like perfume. Also, I can no longer use Dawn for my hand washing and probably won't buy it again. What was the point of changing a good thing? Please get rid of it!!!
Response from dawn-dish.comBy Customer CareNovember 26, 2024
Your many years of loyalty means the world to us, so we're very sorry you're not a fan of Dawn Original's new scent and that it made you feel sick. Because consumer safety is our top priority, we recommend discontinuing further use of your Dawn Original bottle, if you haven't already, and ask that you give us a call at (800) 725-3296. We'd like to gather some information on the bottle to share with our Safety Team and help you get a replacement you'll enjoy using!
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
How could they be this greedy! New scent is so bad
on December 9, 2024
Posted by: ItSmells
from Arvada Colorado
Corporate greed strikes again. The new smell is disgusting. I've used ONLY Dawn Ultra for the last DECADE, but I will never buy another bottle. Might just throw the rest in the trash it is so bad.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareDecember 10, 2024
We really appreciate your great loyalty to Dawn over the years, and we're sorry to hear that you feel this way. This was the first scent change for Dawn Original in over 10 years, and it was implemented after receiving positive feedback during extensive testing with consumers. We do value your feedback, and your comments will be shared with our team.
If you'd prefer a different scent, we suggest giving another Dawn version a try. We also offer our Dawn Free & Clear Fragrance-Free if you'd like an unscented product. You're always welcome to give us a call at (800) 725-3296 if there's anything more we can assist you with.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
The new scent is awful
on December 10, 2024
Posted by: JCarter
from California
I cannot stand the new scent. I was loyal to Dawn dish soap BECAUSE of the scent, and now you have betrayed me. Whoever had the idea that the scent needed to be changed in the first place is wrong. Absolutely wrong.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareDecember 20, 2024
Your loyalty to Dawn is very much appreciated, and we're sorry to hear that you feel this way. We can assure you that a lot of thought goes into creating features that we think you'll like, and this fragrance change was implemented after receiving positive feedback during extensive testing with consumers. We'll make sure that your comments are shared with the rest of our team. We'd also like to mention that we do have other Dawn versions available if you'd prefer a different scent. If you'd like any further assistance, please give us a call at (800) 725-3296 when you're able.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Awful strong scent
on December 13, 2024
Posted by: Datw
from Milwaukee
Awful, strong scent that lingers on everything despite repeated rinsing. ICK, will never buy again.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareDecember 20, 2024
We have many quality checks in place to ensure that you can use our Dawn Original with ease, so we're sorry to hear this. We also put a lot of thought into creating features that we think you'll like, and we'll be sure to share this with our team. If you'd like to remove the scent from your dishes, we suggest soaking them in hot water with some distilled white vinegar added to it or running them through the dishwasher (assuming the dishes are dishwasher safe). We hope this is helpful. We also suggest giving another Dawn version a try if you'd prefer a different scent. Our Dawn Free & Clear features our lightest scent, and our Dawn Free & Clear Fragrance-Free is also available. You're always welcome to give us a call at (800) 725-3296 if there's anything more we can assist you with.
Written by a customer while visiting dawn-dish.com
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