Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
3.2 out of 5
3.2
(2,239 Reviews)
Open Ratings Snapshot
Rating breakdown 2,239 reviews
5 Stars
1,145
4 Stars
81
3 Stars
24
2 Stars
72
1 Star
917
20%of customers recommend this product. 
(
166 out of 834
)
Best Buy Privacy Policy
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1 out of 5
1
Terrible scent
on April 27, 2025
Posted by: Jj43532
The new scent on original dawn is terrible. I just bought a huge bottle for refills. It does not indicate any scent and it is pervasive. The old original Dawn was my only soap for over 25 years. Now I need to find another brand because I am sensitive to scents. Unfortunate.
Response from dawn-dish.comBy Customer Care, April 28, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Burns my skin!!!
on April 26, 2025
Posted by: DG0709
from Pennsylvania
Ive been a faithful Dawn user for over 30 years. Unlike other commenters, I actually like the new scent, but my skin is very sensitive to perfumes. This new formula affects my skin like a caustic substance might. I'll now need to glove up to wash dishes, or buy another
brand, which I hate to do. Please make the original available again!!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, April 28, 2025
Thanks for being part of our Dawn family for over 30 years, and taking the time to get in touch. We're sorry to hear about your experience, and want to assure you that we test to ensure Dawn is safe to use as directed. If you haven't already, we recommend to stop using the product. When designing Dawn, we do extensive research to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version which is called Dawn Free and Clear, unscented. So we can help as well as share your experience with our Safety Team, please get in touch with us at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Please label scents on the bottle.
on April 25, 2025
Posted by: 1Disappointed1
from Saratoga, NY
This has a scent to it and it is terrible. The worst part is the scent isn’t listed on the bottle so you think you are getting the original dawn. I am highly sensitive to smells and the original scent I can tolerate, but this new one gives me an instant headache.
It doesn’t seem to cut the grease as well as the original Dawn.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, April 28, 2025
We always want you to get the scent and cleaning power you're expecting, so we're sorry to hear this wasn't the case with your recent purchase. Please be assured that we thoroughly test all of our ingredients for quality and safety before we use them in a product, so this is not something we would expect. We do understand that sensitivities vary from person to person, so if you haven't already, we recommend discontinuing use of this Dawn. It may help to know we do have a Free & Clear Fragrance-Free option in our E-Z Squeeze bottle, so in order to help you locate this version, and learn more about your experience to share with our Quality and Safety Teams, please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Awful changes to fragrance and performance
on April 24, 2025
Posted by: A Goat Lady
from Burlington, VT
I own a dairy farm and we have always used Dawn as the first step of cleaning the milk lines and tanks. (I say that to let you know I was a volume buyer. Because of the formula, Dawn was considered to do the best job of removing the initial milk residue and was used by many dairy farmers for this purpose.) Now, no more. We finally ran out of our old supply and opened a new bottle. The new formula leaves a nasty fragrance residue and is generally gross and not as good as cleaning - the perfume-y smell just doesn't ever rinse away. I'm sure the fragrance change was based on cost considerations when changing fragrance catalogues, but can't understand why they couldn't come a little closer to the original's benign, soapy scent. We have discontinued use of Dawn permanently and switched to a different alkaline soap for commercial needs.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, April 28, 2025
We truly appreciate your loyalty, and we thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. Quality is one of our top priorities, so we'd like to hear more about your experience. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
5 out of 5
5
Perfect for dishes and cleaning
on April 21, 2025
Posted by: jennn05_1906
I have used A LOT of different dish soap brands and I always end up going back to Dawn. Like the commercial mentions it breaks down grease and makes dish washing so easy. I also like to use it through out the house to clean.
Written by a customer while visiting influenster.com
Customer Rating
1 out of 5
1
Bad smell
on April 19, 2025
Posted by: Cherie75
Dislike the new dawn smell. Go back to the old scent
Response from dawn-dish.comBy Customer Care, April 21, 2025
We're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change, Cherie. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
The new smell is terrible! Bring back the original
on April 18, 2025
Posted by: Sjbaer82
The new clean scent in all the blue dawn soaps are terrible! Please bring back the original scent! I’m thinking about switching away from dawn because I can’t stand the smell.
Response from dawn-dish.comBy Customer Care, April 22, 2025
We're disappointed to hear you aren't enjoying the new formula. Your feedback means a lot to us, so we appreciate you taking the time to share this with us. We'll be sure to let the rest of our team know how you feel, and that you'd like to see the previous version return. If you'd like to share more, you're always welcome to give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Horrible new fragrance! 😷
on April 18, 2025
Posted by: Hedge
from Dayton OH
Horrible new fragrance! ☹️
Why did they change it? The new fragrance gave me an instant headache I knew something was wrong immediately. If it ain’t broke, don’t fix it. I won’t be buying Dawn again until they change it back.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, April 21, 2025
We're sorry to hear that a loyal Dawn fan like you had this experience, and we hope that you're doing well. We can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. As well, a lot of thought goes into creating features that we think you'll like. This was the first scent change for Dawn Original in over 10 years, and it was implemented after receiving positive feedback during extensive testing with consumers. We'll be sure to share your comments with our team, and we do recommend that you discontinue use of this particular product, if you haven't already. We suggest giving another Dawn version a try, and you may be interested in our Dawn Free & Clear, as it features our lightest scent. We also have our Dawn Free & Clear Fragrance-Free available. So that we can learn more and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you have a moment.
Written by a customer while visiting dawn-dish.com
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