Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
3.2 out of 5
3.2
(2,239 Reviews)
Open Ratings Snapshot
Rating breakdown 2,239 reviews
5 Stars
1,145
4 Stars
81
3 Stars
24
2 Stars
72
1 Star
917
20%of customers recommend this product. 
(
166 out of 834
)
Best Buy Privacy Policy
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1 out of 5
1
Fragrance is terrible!
on May 6, 2025
Posted by: tatamsa
I made the mistake of buying this because the "new fresh scent" description on the last bottle was gone. I should have opened it and taken a whiff. The smell is so offensive to me that I'm going to need to give it away.
Response from dawn-dish.comBy Customer Care, May 7, 2025
We're sorry to hear that you feel this way about the scent, and we'll make sure that your comments are shared with the rest of our team. We'd also like to mention that the artwork calling out the updated scent was removed in October 2024. We suggest giving another Dawn version a try if you'd prefer a different scent, and you're always welcome to give us a call at (800) 725-3296 if there's anything more we can assist you with.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
HORRIBLE SMELL!!
on May 5, 2025
Posted by: Anonymous
I just bought a big bottle to refill my small bottles and it smells horrible. Why on earth would they make dish soap smell like overpowering, flowery dollar store cologne? It doesn’t say anything on the front of the bottle about a new sent which means I will be switching brands. And that’s a shame because I’ve never used anything other than Dawn before. Zero stars!
Response from dawn-dish.comBy Customer Care, May 7, 2025
We're sorry to hear that a loyal Dawn fan like you feels this way about the scent. We do put a lot of thought into creating features that we think you'll like, though we understand that preferences can vary from person to person. We'd also like to mention that this scent change took place in February 2024. We did callout the new scent on the packaging when it first launched, and this artwork was removed in October 2024. We suggest giving another Dawn version a try if you'd prefer a different scent, and you may be interested in giving our Dawn Free & Clear a try, as it features our lightest scent. We'll be sure to share your feedback with our team, and please give us a call at (800) 725-3296 if you'd like any further assistance.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Awful odor - Clean Scent smells sour & mildewed
on May 5, 2025
Posted by: Cindyl161
from Little Rock, AR
I have been avoiding the Dawn labeled “Clean Scent” because it is absolutely horrible.
I just purchased a model of Dawn Ultra that is not labeled with the fragrance name and I swear it smells like the Dawn labeled “Clean Scent.”
I don’t know who changes these things, but it is horrible awful and I’m going to have to give it to somebody else that can stand the smell because I cannot stand it.
People need to leave things alone that have been working fine. I am definitely changing products.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, May 6, 2025
We're sorry to hear that this has been your experience with the scent. We do put a lot of thought into creating features that we think you'll like, but we certainly understand that preferences can vary from person to person. We'll be sure to share your feedback with the rest of our team, and we suggest giving another Dawn version a try if you'd prefer a different scent. You're always welcome to give us a call at (800) 725-3296 if you'd like any further assistance.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New Scent is TERRIBLE
on April 30, 2025
Posted by: MK2020
from Texas
The new smell is overpowering. Why change a good thing? The whole reason I buy the original scent is because it does not leave a "perfume" smell on my dishes. I will be seeking an alternative unless you go back to the true original.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, May 2, 2025
We're always looking for ways to improve our users dishwashing experience, so we did extensive consumer testing and made the change after getting positive feedback. We're sorry you're not a fan and that you find it too strong. While scent preferences will vary from person to person, your feedback is important, and we'd like to ensure your voice about this change is heard. Please call us at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New scent is nasty.
on April 30, 2025
Posted by: Kaz1
from Madison, WI
New scent is bad. Perfumery and lingers. I will not buy it again.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, May 1, 2025
Our goal is for you to have an exceptional dishwashing experience, so we're sorry that you're not a fan of this new scent. Our goal is always to improve our users experience, so we made the change after getting positive feedback during extensive testing with consumers. While scent preferences will vary from person to person, feedback from our loyal users is incredibly important to us, and we'd love to connect and help you with this. We can be reached at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Awful new formula
on April 30, 2025
Posted by: Iloveducks
from Hawaii
Dawn has been my favorite for years I’ve been buying it since college and that’s 20 years ago. Why did you change something so good. The scent is terrible now and I feel that you made the soap cheaper. It doesn’t clean as well and I go through a lot more. It seems to me you are trying to profit more.
Response from dawn-dish.comBy Customer Care, May 1, 2025
Firstly, thank you so much for being a loyal users of ours. We're honored that you've been with us for over 20 years. We're so very sorry to hear that you're not a fan of this new scent and that it's not cleaning like it used to. With our quality checks, it should always provide an exceptional clean, especially if you're using the right amount of dish soap for the job. The scent change was done after we received positive feedback during extensive consumer testing, so your feedback is incredibly important to us, and we'd love to connect about this and help. Please call us at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Horrible smell
on April 27, 2025
Posted by: Jenn098
from OH
I don't like the new smell. My food even tastes like soap after using this soap on my dishes.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, April 29, 2025
Thank you for sharing that you aren't a fan of the new Dawn Original Scent, and we appreciate you sharing that you could taste the soap on your food. Our Dawn team s always researching, and performing quality tests on our Dawn products to help us design our Dawn in ways that we believe everyone will love as much as we do. We understand that everyone has their own favorite scent, and appreciate you sharing that this wasn't your favorite.

The best way to remove the taste from your dishes is to soak your dishes in how water with distilled vinegar. We'd like to learn more about your experience, and would apprecaite you calling us a at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
2 out of 5
2
Don't like the new scent!
on April 27, 2025
Posted by: MKow
from KS
I don't like the new scent. PLEASE bring back the old scent.
I would recommend this to a friend!
Response from dawn-dish.comBy Customer Care, April 28, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
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