Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz. (00208) - Blue
Average customer rating
2.9
(1,837 Reviews)
Rating breakdown 1,837 reviews
5 Stars
786
4 Stars
64
3 Stars
20
2 Stars
70
1 Star
897
20%of customers recommend this product.
(
165 out of
821)
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz. (00208) - Blue
Customer Rating
1
Smells horrible
on February 12, 2025
Posted by: MotherOfTwo
this new formula smells HORRIBLE! I will be changing unless they eliminate the scent
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 13, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Unfortunately, Can’t even use it anymore
on February 13, 2025
Posted by: Sharonlr2
I have always used Dawn but no more. The new scent is so overpowering that I was getting a migraine every day. Why change something that is already great? Had to give away an entire refill sized bottle.
Response from dawn-dish.comBy Customer Care, February 17, 2025
We're sorry to hear that a loyal Dawn fan like you had this experience, as we can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. As well, we do put a lot of thought into our products, and this scent change was implemented after receiving positive feedback during extensive testing with consumers. We'll be sure to share your comments with our team, and we do recommend that you discontinue use of this particular product. We suggest giving our Dawn Free & Clear a try, as it features our lightest scent. You also may be interested in our Dawn Free & Clear Fragrance-Free. So that we can learn more and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you have a moment.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Terrible change
on February 21, 2025
Posted by: Mifun
If I could give it a 0 star, I would. The new scent really sucks! It gave me a Migraine. I've been using Dawn for majority of my life, over 40 years. Very, very disappointed with this change. CHANGE IT BACK!!!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 25, 2025
Thank you for sharing your experience with the new scent of Dawn. As someone who's been loyal to Dawn for so long, we're very sorry that you're not enjoying this most recent change. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and this is not something we would expect. Safety is our top priority and based on what you shared we do recommend discontinuing use of this Dawn. Know we'll share your comments with our R&D Team, as we do not have plans to return to the previous scent. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn, with no fragrance to get in the way. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Awful new smell. WHY?!
on February 22, 2025
Posted by: Gretchenw
from Seattle, wa
I just bought a new container of blue dawn. I didn't even think to look for a scent change. I've used blue dawn for my entire life. My folks used it and I have continued to use it. The new smell is truly awful. It sticks to plastics that I had wash and the fact that Dawn suggests a second rinse/wash with vinegar is ridiculous. That means your product doesn't work if I have do extra work to remove the scent. I will be returning this product and will not buy dawn products until they return to the original scent.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 25, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New scent is terrible
on February 23, 2025
Posted by: Kath C
The new scent is terrible. Please go back to the old formula!!!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 26, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Unbearable scent!!! Goodbye for now!
on February 24, 2025
Posted by: jm6967
from Randolph, NJ
The new Dawn scent is unbearably overpowering. I started buying Dawn about five years ago and I LOVED this dish washing liquid. I was happy to pay more for Dawn simply because it smelled wonderful and worked so well. As so many others have said I can’t tolerate the new scent. It is nauseating. I work for a big CPG company so I do understand the dynamics of innovating to refresh a product and match new trends. But no amount of testing insights should override a desire to give consumers a product they can HAPPILY be loyal to. It seems clear from the “Response Team” replies that you have no intention of responding to loyal consumers feedback in a manner that meets our expectations, so I’ll be going back to either Ajax or Palmolive. It’s a shame because Dawn was the best dishwashing liquid I’ve used.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 27, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Horrible new scent!
on March 10, 2025
Posted by: Deb70
from Texas
I have used Dawn dishwashing liquid for years, but I cannot stand the new scent. I tried but I ended up giving my bottle away. On to a different brand until Dawn goes back to the original scent.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, March 10, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Horrible new smell!
on March 10, 2025
Posted by: PR45
from Quad Cities IL
The Dawn new fresh scent literally smells like very strong laundry detergent. I’ve been a loyal Dawn customer for many years and this scent really bothered my allergies and has an absolutely sickening smell. I noticed it does not clean as well now as it did previously. Why fix something that isn’t broken? And yes, I’ve tried the green apple and orange dawn, the platinum dawn and a couple other brands, but nothing compares to Dawn original scent. Thanks for giving me the hassle of wasting money on unsuitable replacements. I guess the hunt continues for a better option. Please please please consider manufacturing the original scent once again.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, March 13, 2025
We're sorry to hear about your experience with the new scent of Dawn Ultra Original. We understand how frustrating it can be when a product you love changes, and though the fragrance change for Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers, we respect your experience and apologize. At this time, there are no plans to reintroduce the old Dawn scent. Because there was no change to the cleaning formula, we'd like to talk more with you about that and make sure you're feeling alright, after you stop using this bottle of soap. Call us for further assistance. We're available Mondays through Fridays, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
Written by a customer while visiting dawn-dish.com