Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz. (00208) - Blue
Average customer rating
2.9 out of 5
2.9
(1,837 Reviews)
Open Ratings Snapshot
Rating breakdown 1,837 reviews
5 Stars
786
4 Stars
64
3 Stars
20
2 Stars
70
1 Star
897
20%of customers recommend this product. 
(
165 out of 821
)
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Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz. (00208) - Blue
Customer Rating
1 out of 5
1
Smells like cheap per6
on January 14, 2025
Posted by: Want my old dawn back
Bought a refill bottle had to return this new scent is obnoxious. Thought I bought the original with the one a replace the stinky. Wrong. I don't need perfume in my dish soap.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareFebruary 3, 2025
Thank you for reaching out about the scent change to our Dawn Ultra Original. This is the first scent change for Dawn Original in over 10 years, and we're very sorry for your disappointment. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd like to learn more about your experience and do our best to make things right for you. Please give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Obnoxious New Scent
on January 15, 2025
Posted by: Jdfin
Obnoxious new scent! Smell like cheap perfume. The scent sticks to everything it touches. It’s just another instance of fixing something that wasn’t broke.
I’ve been using Dawn for 20 years but will no longer use it. I switched to Kirkland brand and it works just fine without the overbearing scent.
Response from dawn-dish.comBy Customer CareFebruary 3, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the Clean scent, which was chosen in conjunction with a team of current Dawn consumers. Everyone’s opinion is important, and yours will be shared with our Research and Development team. We'd recommend giving our Dawn Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Terrible new scent- not buying again
on January 15, 2025
Posted by: patty123
I have always used Dawn Dishwashing Liquid. But Not Anymore. The new scent is horrible and leaves a lasting perfume scent on the dishes, pots and pans. Please go back to the original scent.
Response from dawn-dish.comBy Customer CareFebruary 3, 2025
Thanks, Patty, for sharing your thoughts regarding Dawn Ultra Original, now with a Clean Scent. We do apologize that the fragrance has been stubborn for you. Our Quality Team assures us that all Dawn fragrances should wash away easily. To remove any clinging scent, soak dishes in hot water with a little distilled white vinegar added to the mix. Be sure to wash porous, well loved dishes with a small amount of soap, don't soak them too long, and thoroughly rinse. You could also consider giving a fragrance free dish soap a try, such as our Dawn Free & Clear, so you'll never have these results again. Please, call us for more help with this. We're happy to assist as best we can. Our number is 1 (800) 725-3296 and we're available Mondays-Fridays, from 9 AM to 6 PM, EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New Smell is awful
on January 21, 2025
Posted by: Lindamay
The new smell is awful. We have an asthmatic in our home so we have used Dawn for 40 years. The new smell is so perfumy it makes us nauseous. You can't get that odor off your hands after washing. Looking for something different now.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareFebruary 3, 2025
Thank you so much for being a long-time Dawn user, Linda. We're very sorry to hear about your experience with our new scent. Quality and safety have always been at the forefront of everything we do, and while scent preferences will always vary from person to person, we would not expect you to be getting nauseous when using it as directed. This is because all of our products go through extensive testing to ensure safety with proper use. Your wellbeing means a lot to us, so please discontinue using the Dishwashing Soap if you haven't done so already. To remove the scent from your hands, wash them with a mild hand soap. It may take a few tries, but the smell will resolve. This isn't something we take lightly, so we'd like to make a report to our Quality and Safety Team, make sure your voice is heard about the change, and tell you more about our new Dawn EZ-Squeeze Free & Clear Dish Soap as it has the cleaning power of Dawn you know, love, and trust, yet is unscented. Please give us a call (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Smell is bad
on January 26, 2025
Posted by: krud139
from TX
The new smell is terrible and too strong. Switching to another brand in the future
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareFebruary 3, 2025
We're sorry to hear that you feel this way about the scent. A lot of thought goes into creating features that we think you'll like, but we certainly understand that preferences can vary. Your feedback will be shared. For a lighter scent, we suggest giving our Dawn Free & Clear a try. We also have our Dawn Free & Clear Fragrance-Free available. You're always welcome to give us a call at (800) 725-3296 if there's anything more we can assist you with.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New Dawn is the New Coke!
on February 9, 2025
Posted by: js666
'New Clean Scent' Dawn is disgusting! Shame on you P&G! An iconic product for 52 years (I've used it nearly that long) with a huge loyal following goes and changes the scent. I thought I bought a cheap knockoff dish liquid for a minute there because I couldn't determine where the smell was coming from until I discovered P&G changed the smell of Dawn (more appropriately called an odor). I wouldn't use this to clean my trash cans, much less use it on my dishes, counters or anywhere near where I prepare food for consumption. I especially don't want that stink on my hands to carry around with me all day!. I actually think it would now be considered inhumane to use it to clean contaminated water foul of the frequent oil spills gifted to us by of our friends in the petroleum industry. This scent change does seem a little fishy though (excuse the pun!)...P&G could have released the new scent in parallel with the original scent but did not do that...It strikes me as a kind of cost saving measure, like shrinkflation, another devious tactic that I'm sure P&G is also extremely familiar with. The hunt is on for a suitable Dawn liquid replacement in my household going forward.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareFebruary 10, 2025
Thank you for reaching out about the recent scent changes to our Dawn Ultra Original. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers. This is the first scent change for Dawn Original in over 10 years, and we’re sorry for your disappointment. Please know that all Dawn products, including its perfumes, are extensively evaluated for safety and are safe for use as directed. This includes the use of Dawn for emergency first-aid intervention by trained professionals in accidental exposures of animals – including accidental oil contamination of marine wildlife. Dawn is a very effective agent for the removal of oil contamination from fur and feathers, and this emergency intervention by trained personnel is a well-recognized and beneficial medical intervention. Please be assured that we value your feedback greatly and we’re sharing it with the rest of the Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. Give Dawn Free & Clear, Fragrance Free a try, if the new scent doesn’t work for you. Call us any Monday through Friday, from 9 AM to 6 PM, EST for more help giving this version a go. Our number is 1 (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New scent is disgusting
on February 9, 2025
Posted by: 3forfun
New scent is disgusting!
You have lost a customer for life
Response from dawn-dish.comBy Customer CareFebruary 10, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Nauseating
on February 11, 2025
Posted by: No longer customer
from Iowa
This scent is disgusting! Have been a lifetime user of Dawn as was my mother, but can’t tolerate the awful scent!
Response from dawn-dish.comBy Customer CareFebruary 11, 2025
We're sorry you're disappointed with the change in fragrance. Extensive research and consumer testing goes into creating appealing features for our products, and we offer a variety of different Dawn product versions. It's appreciated that you've used Dawn your whole lifetime, and your loyalty is very important to us. We’d like to hear more about your experience, and provide some further assistance. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
Written by a customer while visiting dawn-dish.com
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