Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
3.1 out of 5
3.1
(2,105 Reviews)
Open Ratings Snapshot
Rating breakdown 2,105 reviews
5 Stars
1,022
4 Stars
75
3 Stars
22
2 Stars
72
1 Star
914
20%of customers recommend this product. 
(
166 out of 833
)
Best Buy Privacy Policy
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1 out of 5
1
Nauseating
on February 11, 2025
Posted by: No longer customer
from Iowa
This scent is disgusting! Have been a lifetime user of Dawn as was my mother, but can’t tolerate the awful scent!
Response from dawn-dish.comBy Customer CareFebruary 11, 2025
We're sorry you're disappointed with the change in fragrance. Extensive research and consumer testing goes into creating appealing features for our products, and we offer a variety of different Dawn product versions. It's appreciated that you've used Dawn your whole lifetime, and your loyalty is very important to us. We’d like to hear more about your experience, and provide some further assistance. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New scent is disgusting
on February 9, 2025
Posted by: 3forfun
New scent is disgusting!
You have lost a customer for life
Response from dawn-dish.comBy Customer CareFebruary 10, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
It's Over
on February 9, 2025
Posted by: JenX
from New Braunfels, TX
Dear Dawn,
I love this awesome easy squeeze thing you've got going on, but the new scent you're rocking has got to go! You smell like a gas station bathroom and I can stand to be around you anymore. What were you thinking? I've been faithful to you for decades, but I'm afraid we're going to have to break up. You stink now and I just can't get past it.
Sorry, not sorry,
Jen
I would recommend this to a friend!
Response from dawn-dish.comBy Customer CareFebruary 10, 2025
Thanks, Jen, for reaching out to Dawn and sharing your thoughts with us regarding your purchased EZ-Squeeze style bottle of Dawn Ultra Original with Clean Scent. We're glad you're digging the one-handed dosing that the EZ-Squeeze bottle provides, but sorry that the new Clean scent isn't to your liking. In hopes all would enjoy this update, we worked with a team of consumers before this fragrance was chosen. We do apologize that you're not enjoying the picked fragrance, and we will relay this to our R&D Team. Please, give us a call to learn more about Dawn's bottled in the EZ-Squeeze Style, including our Free & Clear Fragrance Free Dawn. Call us any Monday-Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New Dawn is the New Coke!
on February 9, 2025
Posted by: js666
'New Clean Scent' Dawn is disgusting! Shame on you P&G! An iconic product for 52 years (I've used it nearly that long) with a huge loyal following goes and changes the scent. I thought I bought a cheap knockoff dish liquid for a minute there because I couldn't determine where the smell was coming from until I discovered P&G changed the smell of Dawn (more appropriately called an odor). I wouldn't use this to clean my trash cans, much less use it on my dishes, counters or anywhere near where I prepare food for consumption. I especially don't want that stink on my hands to carry around with me all day!. I actually think it would now be considered inhumane to use it to clean contaminated water foul of the frequent oil spills gifted to us by of our friends in the petroleum industry. This scent change does seem a little fishy though (excuse the pun!)...P&G could have released the new scent in parallel with the original scent but did not do that...It strikes me as a kind of cost saving measure, like shrinkflation, another devious tactic that I'm sure P&G is also extremely familiar with. The hunt is on for a suitable Dawn liquid replacement in my household going forward.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareFebruary 10, 2025
Thank you for reaching out about the recent scent changes to our Dawn Ultra Original. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers. This is the first scent change for Dawn Original in over 10 years, and we’re sorry for your disappointment. Please know that all Dawn products, including its perfumes, are extensively evaluated for safety and are safe for use as directed. This includes the use of Dawn for emergency first-aid intervention by trained professionals in accidental exposures of animals – including accidental oil contamination of marine wildlife. Dawn is a very effective agent for the removal of oil contamination from fur and feathers, and this emergency intervention by trained personnel is a well-recognized and beneficial medical intervention. Please be assured that we value your feedback greatly and we’re sharing it with the rest of the Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. Give Dawn Free & Clear, Fragrance Free a try, if the new scent doesn’t work for you. Call us any Monday through Friday, from 9 AM to 6 PM, EST for more help giving this version a go. Our number is 1 (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Fragrance is unbelievably horrible.
on February 8, 2025
Posted by: momof7
I am so disappointed in the new fragrance. It is extremely unpleasant and pervasive. After a round of dishes, my entire house smells of the fragrance. I can even still smell it on the dishes AFTER a thorough hot water rinse. Sadly I will no longer be using this product - which has been a staple in my home, my mother’s home, and my grandmother’s home. So bummed.
Response from dawn-dish.comBy Customer CareFebruary 10, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Try Seventh Generation Free & Clear
on February 8, 2025
Posted by: Replacement for Dawn
Had to find a new dish soap after P&G changed the scent of Dawn original, which now smells like a gas station restroom. Tried Seventh Generation Free & Clear-- it doesn't have fragrance in it and it cleans as well as the old Dawn. It's my new go-to dish soap!
Response from dawn-dish.comBy Customer CareFebruary 10, 2025
We're sorry to learn that you're not able to enjoy Dawn Ultra Original with the Clean Scent. Our Quality Team assures us that all of our dish soaps are designed to provide a thorough and pleasing clean, and for those who aren’t fans of this scent, we do have many other options. We hope you'll give another version of Dawn a go. We suggest Dawn Free & Clear, Fragrance Free a try. In fact, we'd be honored to help you pick up a bottle. Call us for assistance any Monday through Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
2 out of 5
2
Works but Stinks
on February 8, 2025
Posted by: Jnevans53
from San Antonio, TX
Does a great job cleaning but stinks. I have to burn a candle after washing to get the smell out of the kitchen.
I would recommend this to a friend!
Response from dawn-dish.comBy Customer CareFebruary 10, 2025
All consumers should be happy with their Dawn purchase, and we're sorry to learn that the recently updated scent of your preferred version of Dawn isn't one you're enjoying. Your comments will be shared with our R&D Team, so they know that you're not agreeing with this fragrance change. To keep from burning any candles after using Dawn, give Dawn Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
smells like a urinal cake.
on February 6, 2025
Posted by: thatguy345
from spokane, wa
new scent is terrible. will no longer be buying dawn.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareFebruary 6, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
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