Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
3.1 out of 5
3.1
(2,105 Reviews)
Open Ratings Snapshot
Rating breakdown 2,105 reviews
5 Stars
1,022
4 Stars
75
3 Stars
22
2 Stars
72
1 Star
914
20%of customers recommend this product. 
(
166 out of 833
)
Best Buy Privacy Policy
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1 out of 5
1
Absolutely not
on February 19, 2025
Posted by: Babbles
The new scent literally gives me a migraine and makes my asthma act up. Please, I haven't met one person that likes it yet, change it back!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareFebruary 20, 2025
We're sorry to hear that this has been your experience, and we hope that you're doing well. We can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. As well, a lot of thought goes into creating features that we think you'll like. We'll be sure to share your comments with the rest of our team, and we do recommend that you discontinue use of this particular product, if you haven't already. We suggest giving another Dawn version a try, as we have a variety of scents available. We also offer our Dawn Free & Clear Fragrance-Free. So that we can learn more and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you have a chance.
Written by a customer while visiting dawn-dish.com
Customer Rating
5 out of 5
5
Really good dish soap.
on February 18, 2025
Posted by: GinaS
This is my review for this Dawn EZ Squeeze Ultra Original dish soap. I really like this Dawn dish soap. I like the look of the squeeze bottle. You don't need a lot. It smells good. It cleans your dishes really well.
Written by a customer while visiting influenster.com
Customer Rating
1 out of 5
1
Horrible Scent
on February 15, 2025
Posted by: LifeLongCustomer No More
This was the only dish soap I've every known. 50 years. The new scent lingers on everything. You can smell it in our food and drinks because it doesn't wash off. It makes you hands smell for hours. It gets inside of your nose and you can't stop smelling it.
I lived through the New Coke debacle. This might be just as bad. Too bad by the time dawn fixes this I will have already found a new soap. You have the superior product with a huge loyal customer base. All you have to do is not screw it up. Failed!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareFebruary 17, 2025
Your lifelong loyalty means the world to us, and we're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. In regard to the scent lingering, we wouldn't expect this to be your experience, however, if the soap isn't completely rinsed off, or if the dishes have become porous, it is possible. If certain items always pick up a flavor, they're probably worn to the point of being porous and should be washed by hand. It might help to know that cast iron and plastic items can absorb flavors. To remove the scent/taste, please soak the dishes in hot water with some distilled white vinegar added. For your hands, a mid hand soap should help dissipate the scent. We hope this was helpful, but we'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Horrible New Scent
on February 15, 2025
Posted by: StacyF
I rate the new scent a -100 for Dawn Ultra. The scent is overpowering for people sensitive to scents. The new formula caused a rash and made me sick. Was a lifelong user and now will use no more. You shouldn't have changed it. Bring back old formula!!!
Response from dawn-dish.comBy Customer CareFebruary 18, 2025
We're sorry to hear that a loyal Dawn fan like you had this experience, and we hope that you're doing well. Since safety is our top priority here at Dawn, we can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. As well, a lot of thought does go into creating features that we think you'll like, but we certainly understand that preferences can vary from person to person. We'd also like to mention that the only ingredients that were changed were fragrances for the scent. Your comments will be shared with the rest of our team, and we do recommend that you discontinue use of this particular product, if you haven't already. We suggest giving our Dawn Free & Clear a try, as it features our lightest scent. We also have our Dawn Free & Clear Fragrance-Free available. So that we can learn more and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you have a moment.
Written by a customer while visiting dawn-dish.com
Customer Rating
2 out of 5
2
Sad
on February 14, 2025
Posted by: Lesh3
from Chicago Il
Have to give it a 2, because it does work. But the stink is overwhelming, I probably won't finish this bottle. Bad idea.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareFebruary 16, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Unfortunately, Can’t even use it anymore
on February 13, 2025
Posted by: Sharonlr2
I have always used Dawn but no more. The new scent is so overpowering that I was getting a migraine every day. Why change something that is already great? Had to give away an entire refill sized bottle.
Response from dawn-dish.comBy Customer CareFebruary 17, 2025
We're sorry to hear that a loyal Dawn fan like you had this experience, as we can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. As well, we do put a lot of thought into our products, and this scent change was implemented after receiving positive feedback during extensive testing with consumers. We'll be sure to share your comments with our team, and we do recommend that you discontinue use of this particular product. We suggest giving our Dawn Free & Clear a try, as it features our lightest scent. You also may be interested in our Dawn Free & Clear Fragrance-Free. So that we can learn more and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you have a moment.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Ewwwwww. Stinks
on February 12, 2025
Posted by: 78gramma
Zero…..If there was a Zero!!!! I want to break up with you now!!! I have used Dawn since 1973……Oh How I will miss you!!!!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareFebruary 16, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Smells horrible
on February 12, 2025
Posted by: MotherOfTwo
this new formula smells HORRIBLE! I will be changing unless they eliminate the scent
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareFebruary 13, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
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