Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
3.2
(2,224 Reviews)
Rating breakdown 2,224 reviews
5 Stars
1,130
4 Stars
81
3 Stars
24
2 Stars
72
1 Star
917
20%of customers recommend this product.
(
166 out of
834)
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1
Not a fan of the new scent
on August 15, 2025
Posted by: Ck13
from Dallas Texad
The new scent has made it near impossible for me to use it. It is so strong and gives me a headache. Then I’m unable to get it off my hands. I hope you can go back to the original scent or come out with “ Classic Dawn” for those of us that are finding it difficult to use the current Dawn.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, August 18, 2025
There's nothing more important to us than your safety and ensuring you have an enjoyable time doing the dishes, so we're truly sorry to hear about this. While scent preferences and perceptions will vary from person to person, the scent should never be too strong that you have this kind of experience when using it as directed. Because this dish soap has underwent extensive quality and safety testing, we ask that you discontinue using your bottle. We'd love to ensure your feedback and experience are heard, so please give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
horrible smell
on August 14, 2025
Posted by: bob2718937
it smells horrible change it back. why would you even change it.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, August 18, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
5
Works amazing
on August 14, 2025
Posted by: heatherk270_7877
Dawn dish soap is My absolute favorite dish soap. It is the only brand that I use. It has a clean smell to it and it does a fantastic job on getting the dishes clean and removing any grease. It is reasonably priced and is safe to use on anything.
Written by a customer while visiting influenster.com
Customer Rating
5
Once you purchase, you’ll never switch dish soaps!
on August 13, 2025
Posted by: hdhardy9_4920
Been using this soap for years! Whenever it runs out, I buy a refill bottle which saves me money and lasts quite a long time. Works like a charm, you’d be silly not to make this your trusted product for dishes.
Written by a customer while visiting influenster.com
Customer Rating
1
Horrible scent! Huge mistake!
on August 10, 2025
Posted by: KGranny
I would give it 0 stars if I could. The new scent is horrible. It triggered a migraine because it is overwhelming strong and doesn't rinse off. Awful decision by P&G to change a long-time favorite. You should have learned from New Coke to leave an icon alone. First time in my life that I had to buy something other than Dawn and as long as this is their "New Dawn", I will never buy your product again.
Response from dawn-dish.comBy Customer Care, August 13, 2025
We're sorry to hear you aren't enjoying the new scent of Dawn. We understand how difficult it can be when a long time favorite product has changed, so your feedback is very important to us. After the rigorous health and safety tests this soap has undergone, your experience certainly isn't something we'd expect. Your well-being is our top priority, so we hope you're feeling better now. If you haven't, we recommend that you discontinue using this soap. If the scent is not rinsing off your dishes, we recommend soaking them in hot water with some distilled white vinegar added to it. So our Safety Team can learn more from you and make sure you're ok, could you please give us a call when you have a chance? You can reach us at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New scent “stinks”!
on August 8, 2025
Posted by: JRGL
The new scent that replaced original Dawn gave me an immediate headache and it has made my entire house reek!!! Plus there was NO warning on the label that anything had changed. No new and (not) improved so I could have avoided the not so fun surprise. If anyone reading this is thinking about using this, avoid it at all cost. Please change it back to the original scent or you have lost a lifelong customer!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, August 11, 2025
We're very sorry to hear that this has been your experience after using Dawn EZ-Squeeze Original. We have many safety and quality checks in place to ensure our products are safe and bring you a great dish-cleaning experience. The scent was changed in February 2024, and it was made after receiving positive feedback from extensive consumer testing, marking the first scent update for Dawn Original in over a decade. We understand this may be disappointing for some of our loyal consumers, and we'll be sure to share your comments with our team. While we currently have the new fragrance, we are always listening to our customers, and your input could certainly influence future product offerings.
We hope you're feeling better, and based on your experience, we recommend discontinuing the use of the product, but please hold onto it for at least 2 weeks in case our team needs additional information.
Our Safety and Quality Team would like to learn more about your experience so they can look into this further. Also, we'd be happy to recommend another one of our dish soaps that better meets your preferences, such as our unscented soap, Dawn Free & Clear. For assistance, please give us a call at (800) 725-3296.
We hope you're feeling better, and based on your experience, we recommend discontinuing the use of the product, but please hold onto it for at least 2 weeks in case our team needs additional information.
Our Safety and Quality Team would like to learn more about your experience so they can look into this further. Also, we'd be happy to recommend another one of our dish soaps that better meets your preferences, such as our unscented soap, Dawn Free & Clear. For assistance, please give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
5
Love it
on August 6, 2025
Posted by: JenniferN
I always use dawn dish liquid! To me it’s the best brand, leaves my dishes clean and I love the scent. I would definitely recommend!! It’s my favorite brand
Written by a customer while visiting influenster.com
Customer Rating
5
From Dusk til’ DAWN! 🤩
on August 5, 2025
Posted by: olip4_2141
DAWN, the best cleaner in the game for washing dishes/kitchenware! The bottle is a great size, super convenient as it is a start/stop squeeze to ensure it doesn’t leak. Worth every penny in a plastic, recyclable container. Leaves your kitchenware smelling better than brand new. An absolute MUST have!
Written by a customer while visiting influenster.com