Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
3.2
(2,224 Reviews)
Rating breakdown 2,224 reviews
5 Stars
1,130
4 Stars
81
3 Stars
24
2 Stars
72
1 Star
917
20%of customers recommend this product.
(
166 out of
834)
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1
smells terrible!
on August 28, 2025
Posted by: Pete21
the new scent is horrific I will no longer be using dawn, because of the terrible scent! It was my go to.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, August 29, 2025
We're sad to hear you aren't enjoying the new scent of Dawn. Your feedback is extremely important to u, so we'll be sharing this with the rest of our team. If you'd like to share more or would like to learn more about our many great scent options, give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Horrible Smell
on August 27, 2025
Posted by: H8thatnewscent
from Reedley, Ca
This new scent is disgusting and nauseating. I'm reconsidering buying Dawn ever again if they keep this scent. I hate it with a passion. Why would they ever change their iconic scent. Awful.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, August 28, 2025
Thank you for sharing your experience with the new scent of Dawn. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and this is not something we would expect. Safety is our top priority and based on what you shared we do recommend discontinuing use of this Dawn. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Gross
on August 26, 2025
Posted by: Dlee
from Canada
Very disappointed with the new scent. Unpleasant!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, August 27, 2025
We're so very sorry to hear that you're not a fan of our new clean scent. We made this change after receiving positive feedback during extensive consumer testing. Your feedback is incredibly important to us, and we'd like to connect about this and help. Please call us at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Another thumbs down for the new scent
on August 25, 2025
Posted by: john w
I can't think of the last time I used a dish soap other than Dawn. Unfortunately, I'll now be looking for a new product. Like most of the posts here, I cannot stand the new scent. Not only do I not like the fragrance, it actually gives me a headache. I have no idea what led the brand team to make the change.
Also - very strange that most of the reviews are negative - except from the ones from influenster.com, which are obviously being used to skew the reviews. Sad.
Also - very strange that most of the reviews are negative - except from the ones from influenster.com, which are obviously being used to skew the reviews. Sad.
Response from dawn-dish.comBy Customer Care, August 27, 2025
Thank you for sharing your experience with the new scent of Dawn, John. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and this is not something we would expect. Safety is our top priority and based on what you shared we do recommend discontinuing use of this Dawn. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Bring back the original scent
on August 23, 2025
Posted by: Nikkelynn
from Tulsa, Oklahoma
There is no other scent of dish soap that I love more than the original Dawn. It brings me back to going to my Aunt's Lake house. We were a Palmolive family and she always used Dawn. I can't begin to say how devastated I was the first time I did dishes and realized the scent had changed.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, August 25, 2025
We're sad to hear you aren't enjoying the new scent of Dawn. Feedback like this means a lot to us, so we'll be sure to let the rest of our team know how you feel, and that you'd like to see the previous version of Dawn return. If you'd like to share more, you're always welcome to give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
5
Best ever!!
on August 20, 2025
Posted by: tiffanyf221_1973
I absolutely love Dawn Squeeze Dish Soap! I posted two pictures to show how well it works—the first picture shows the soap on my dishes, and the second picture is literally just me rinsing it off without even scrubbing. The grease and mess came right off with almost no effort.
It’s super concentrated, so you only need a little bit, and I really like the squeeze bottle design—it makes it so much easier and less messy than regular dish soap bottles. This has honestly made doing dishes so much faster and easier.
Highly recommend this soap to anyone who wants powerful cleaning without all the scrubbing!
It’s super concentrated, so you only need a little bit, and I really like the squeeze bottle design—it makes it so much easier and less messy than regular dish soap bottles. This has honestly made doing dishes so much faster and easier.
Highly recommend this soap to anyone who wants powerful cleaning without all the scrubbing!
Written by a customer while visiting influenster.com
Customer Rating
1
Used to love dawn until they changed the scent
on August 18, 2025
Posted by: Jessb
from Moosic, PA
I used to love dawn and used it for many different cleaning purposes. Since the scent change, I can no longer use it since it smells like headache. It's too bad and I hope they actually take the feedback from so many disappointed customers and find a way to recreate the original scent, or something similar. It's not that the original scent was so fantastic, it's just that it smelled basic like soap instead of want to be air freshener that has no place on dishes.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, August 19, 2025
Jess, firstly, thank you so much for loving Dawn. We're sorry that you're not a fan of this new scent. We're always looking for ways to improve our products, so we made the change to the scent after getting overwhelming positive feedback during extensive consumer testing. While scent preferences will vary from person to person, it should never smell like a headache when using it as directed. For now, please discontinue using it and give us a call so we can make a detailed report to our team, pass your feedback along to our team too, and tell you more about our other dish soaps you may enjoy more. We can be reached at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Awful.
on August 16, 2025
Posted by: Mommaof3
Awful smell. Penetrates through every cup and dish. Nauseating smell.
Response from dawn-dish.comBy Customer Care, August 18, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com