Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
2.9
(1,885 Reviews)
Rating breakdown 1,885 reviews
5 Stars
820
4 Stars
66
3 Stars
20
2 Stars
71
1 Star
908
20%of customers recommend this product.
(
165 out of
829)
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1
Try Seventh Generation Free & Clear
on February 8, 2025
Posted by: Replacement for Dawn
Had to find a new dish soap after P&G changed the scent of Dawn original, which now smells like a gas station restroom. Tried Seventh Generation Free & Clear-- it doesn't have fragrance in it and it cleans as well as the old Dawn. It's my new go-to dish soap!
Response from dawn-dish.comBy Customer Care, February 10, 2025
We're sorry to learn that you're not able to enjoy Dawn Ultra Original with the Clean Scent. Our Quality Team assures us that all of our dish soaps are designed to provide a thorough and pleasing clean, and for those who aren’t fans of this scent, we do have many other options. We hope you'll give another version of Dawn a go. We suggest Dawn Free & Clear, Fragrance Free a try. In fact, we'd be honored to help you pick up a bottle. Call us for assistance any Monday through Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New scent is disgusting
on February 9, 2025
Posted by: 3forfun
New scent is disgusting!
You have lost a customer for life
You have lost a customer for life
Response from dawn-dish.comBy Customer Care, February 10, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Nauseating
on February 11, 2025
Posted by: No longer customer
from Iowa
This scent is disgusting! Have been a lifetime user of Dawn as was my mother, but can’t tolerate the awful scent!
Response from dawn-dish.comBy Customer Care, February 11, 2025
We're sorry you're disappointed with the change in fragrance. Extensive research and consumer testing goes into creating appealing features for our products, and we offer a variety of different Dawn product versions. It's appreciated that you've used Dawn your whole lifetime, and your loyalty is very important to us. We’d like to hear more about your experience, and provide some further assistance. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Smells horrible
on February 12, 2025
Posted by: MotherOfTwo
this new formula smells HORRIBLE! I will be changing unless they eliminate the scent
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 13, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Terrible change
on February 21, 2025
Posted by: Mifun
If I could give it a 0 star, I would. The new scent really sucks! It gave me a Migraine. I've been using Dawn for majority of my life, over 40 years. Very, very disappointed with this change. CHANGE IT BACK!!!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 25, 2025
Thank you for sharing your experience with the new scent of Dawn. As someone who's been loyal to Dawn for so long, we're very sorry that you're not enjoying this most recent change. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and this is not something we would expect. Safety is our top priority and based on what you shared we do recommend discontinuing use of this Dawn. Know we'll share your comments with our R&D Team, as we do not have plans to return to the previous scent. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn, with no fragrance to get in the way. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Awful new smell. WHY?!
on February 22, 2025
Posted by: Gretchenw
from Seattle, wa
I just bought a new container of blue dawn. I didn't even think to look for a scent change. I've used blue dawn for my entire life. My folks used it and I have continued to use it. The new smell is truly awful. It sticks to plastics that I had wash and the fact that Dawn suggests a second rinse/wash with vinegar is ridiculous. That means your product doesn't work if I have do extra work to remove the scent. I will be returning this product and will not buy dawn products until they return to the original scent.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 25, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New scent is terrible
on February 23, 2025
Posted by: Kath C
The new scent is terrible. Please go back to the old formula!!!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 26, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Unbearable scent!!! Goodbye for now!
on February 24, 2025
Posted by: jm6967
from Randolph, NJ
The new Dawn scent is unbearably overpowering. I started buying Dawn about five years ago and I LOVED this dish washing liquid. I was happy to pay more for Dawn simply because it smelled wonderful and worked so well. As so many others have said I can’t tolerate the new scent. It is nauseating. I work for a big CPG company so I do understand the dynamics of innovating to refresh a product and match new trends. But no amount of testing insights should override a desire to give consumers a product they can HAPPILY be loyal to. It seems clear from the “Response Team” replies that you have no intention of responding to loyal consumers feedback in a manner that meets our expectations, so I’ll be going back to either Ajax or Palmolive. It’s a shame because Dawn was the best dishwashing liquid I’ve used.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer Care, February 27, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com