Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
3.1 out of 5
3.1
(2,101 Reviews)
Open Ratings Snapshot
Rating breakdown 2,101 reviews
5 Stars
1,018
4 Stars
75
3 Stars
22
2 Stars
72
1 Star
914
20%of customers recommend this product. 
(
166 out of 833
)
Best Buy Privacy Policy
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1 out of 5
1
New smell = terrible.
on April 15, 2025
Posted by: sjg2379
I have used Dawn for most of my life. Love the product. I should say, loved. The new scent is so off-putting that I can no longer use it. I don't even know what it's supposed to smell like, but whatever it is, it's bad. And judging by the 100s of other reviews, I am not alone. I highly recommend you revert back to the 'classic, family loved scent'. Please, think of the ducks.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareApril 19, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Awful new scent
on April 15, 2025
Posted by: KellyL
The new scent is AWFUL!! Why change something that has worked and obviously has been popular. I have been using Dawn for as long as I can remember for its effectiveness and mild scent. Goodbye Dawn. I’ll need to find another brand of dish soap.
Response from dawn-dish.comBy Customer CareApril 16, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. Don't forget your long-time trust in our brand, as we have many versions of dish soap. One of them may become your new favorite. We'd recommend giving Dawn Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
5 out of 5
5
Essential product
on April 13, 2025
Posted by: mcfinaganthe3rd
Dawn dish soap is an absolute essential in my household. It’s incredibly effective at cutting through grease and leaves dishes spotless with minimal effort. Even with baked-on messes, a small amount of Dawn goes a long way. I appreciate how it lathers well and rinses off cleanly without leaving any residue.
Written by a customer while visiting influenster.com
Customer Rating
2 out of 5
2
Weird new smell!
on April 13, 2025
Posted by: Fred30
I love the squeeze bottle, hate the smell. Being very sensitive to the scents of most cleaners, which trigger headaches, Dawn was one of the few products that didn't bother me. And now it does! I've been using the free and clear kind now which is fine. But I don't understand why such an excellent product needed changing.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareApril 14, 2025
Thank you for your review, Fred. We're glad to know you enjoy the EZ-Style bottle, but sad that you're not able to use Dawn Ultra Original with the new Clean scent safely. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and this is not something we would expect. Safety is our top priority and based on what you shared we're glad you stopped using that bottle. You mentioned that you're happy with Dawn Free & Clear, and we hope that version is all good for you. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Not!!
on April 13, 2025
Posted by: Sargo
Nasty!! Like a putrified stale man’s aftershave. Gave me a nauseous headache. Thanks for the memories.
Response from dawn-dish.comBy Customer CareApril 16, 2025
Thank you for sharing your experience with the new scent of Dawn. We're sorry to learn you're not a fan of the new scent, and while we thoroughly test all of our ingredients for safety before we use them in a product, we hope you'll stop using this EZ-Squeeze style bottle of Dawn Ultra with the new Clean scent. Safety is our top priority, and we want you to stay comfortable. We hope you'll give our Dawn Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Smells horrible
on April 13, 2025
Posted by: RayRay555
from British Columbia
I just bought some Dawn EZ Squeeze, Green Apple dish soap. It smells nothing like green apples. It stinks like chemicals.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareApril 15, 2025
Thanks for giving Dawn EZ Squeeze with Apple Blossom scent a try, Ray. We're very sorry that the fragrance didn't work out for you. When we design our products, we do extensive research and consumer testing to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so know your comments on this purchase will be shared with the rest of our team. We'd be happy to help you with your next purchase, and hope you'll give us a call any Monday through Friday, from 9 AM to 6 PM, EST. Call us at 1 (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Why clean scent?
on April 12, 2025
Posted by: Cleaner
from WA
Why would you add so much scent now? You had a working formula and people buy this because of how it cleans and they don't want the smell... If people want the smell there are lots and lots of other products they can buy. The whole thing smells of some kind of marketing idea... I hope you realize that was a disaster. Bring back the original and test run it against the new clean scent.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareApril 15, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. While we did work with a team of Dawn consumers when choosing a new fragrance, in hopes all would like it, we do understand scent preference is unique, and hearing from you will definitely help improve future production. We're sorry to hear you are not a fan of the new scent. Because we do not have plans to return to the previous scent, we hope you'll give Dawn Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
5 out of 5
5
LOVE the new scent
on April 11, 2025
Posted by: E Money
So surprised by all the negative comments. I can't get enough of the new scent! It is fantastic.
I would recommend this to a friend!
Written by a customer while visiting dawn-dish.com
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