Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
3.2
(2,224 Reviews)
Rating breakdown 2,224 reviews
5 Stars
1,130
4 Stars
81
3 Stars
24
2 Stars
72
1 Star
917
20%of customers recommend this product.
(
166 out of
834)
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1
Horrible New Scent
on December 15, 2025
Posted by: Lady Di
Ugh. I just bought a couple new bottles of Dawn and couldn’t believe what it smelled like. Yuk. I didn’t even know where that chemical smell was coming from. I’ve used Dawn for over 50 years. I just can’t with this new scent.
Response from dawn-dish.comBy Customer Care, January 9, 2026
We are truly sorry to hear that you're not satisfied with the scent of the new Dawn Original EZ-Squeeze. It's understandable to feel frustrated when a product you’ve trusted for so long changes in a way that doesn’t meet your expectations. We appreciate your feedback as it help us improve our products in order for them to fulfill your needs. If you would like to share more of this experience, please contact us at the number (800) 725-3296 and our team will be more than happy to take your insights and help you with any question or concern that you may have. Have a nice day.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Disgusting smell!
on December 12, 2025
Posted by: DanieScience
When you changed the scent of this product, you made it absolutely disgusting and it’s basically unbearable to put on dishes that people are supposed to eat off of.
Response from dawn-dish.comBy Customer Care, December 15, 2025
Thank you so much for being a valued member of our Dawn. We understand it's never easy when your favorite product changes, and we appreciate you sharing your thoughts. The fragrance modification was made after receiving positive feedback from extensive consumer testing, marking the first scent update for Dawn Original in over a decade. We truly appreciate your feedback and will be sharing your thoughts with the Dawn Team. Consumer input is essential for us as we strive to enhance our products and provide the best possible experience. It also plays a crucial role in guiding our future innovations. We genuinely value you as a consumer and hope you'll consider giving Dawn another chance. We offer a range of scents, including an unscented option called Dawn Free and Clear, Unscented, in case the Original no longer suits your preferences. We'd love an opportunity to help. Please call us at (800) 725-3296 when you have a moment.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
New scent is awful. P&G please read the internet.
on December 12, 2025
Posted by: Nsmd
The new scent of Dawn is revolting. Please look all over the internet at the endless negative comments. Go back.
Written by a customer while visiting dawn-dish.com
Customer Rating
1
Nasty new scent
on December 10, 2025
Posted by: RamiCat92
The new scent is terrible, I love how well Dawn works but the scent is just awful, it's unusable for our household. I miss the old scent.
Response from dawn-dish.comBy Customer Care, December 12, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
5
THE BEST
on December 7, 2025
Posted by: dallaspaige52_7664
I love this type of bottle for my dish soap. it’s super convenient and i will forever buy this specific bottle rather than the original on3e. It is perfect for me!!
Written by a customer while visiting influenster.com
Customer Rating
5
Convenient design
on December 3, 2025
Posted by: alexiss767_1922
Whoever designed this bottle is incredible. No mess, don’t have to fuss with the lid and it doesn’t squirt a lot of product out at once. I love how convenient it is.
Written by a customer while visiting influenster.com
Customer Rating
5
Get the job done!
on December 3, 2025
Posted by: maraf43_8477
Definitely effect and doesn’t require as much force and scrub like other brands. It’s reliable, silky and gets the job done! I even use it when it’s time to wash my dirty sneakers, all you need is hot water, a toothbrush and this dawn. Won’t regret.
Written by a customer while visiting influenster.com
Customer Rating
2
Smells like old clothes
on November 26, 2025
Posted by: Sad about the change
from Alabama
I bought a large bottle Dawn and despise the scent. I wish I sniffed it before I bought it. I didn't know that it was reformulated. If if was to save money, it would have been better unscented. It thought my sink drain or dishcloth was dirty. Nope. It was the Dawn dish soap. It smells like old clothes to me. I also seem to use more. Why change what was working and what consumers were happy with?
Response from dawn-dish.comBy Customer Care, November 28, 2025
Thank you for reaching out about the scent change to our Dawn Ultra Original. This is the first scent change for Dawn Original in over 10 years, and we're very sorry for your disappointment. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd like to learn more about your experience and do our best to make things right for you. Please give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com