Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
3.1 out of 5
3.1
(2,101 Reviews)
Open Ratings Snapshot
Rating breakdown 2,101 reviews
5 Stars
1,018
4 Stars
75
3 Stars
22
2 Stars
72
1 Star
914
20%of customers recommend this product. 
(
166 out of 833
)
Best Buy Privacy Policy
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1 out of 5
1
Horrible new strong febreeze scent.
on May 21, 2025
Posted by: Meesh
I just received a new bottle of dawn not thinking anything started to use it wondering if someone had sprayed a strong febreeze smell in it. I have a very strong stomach when it comes to smells but this smell make me feel nauseated. It smells like they got a more toxic and cheap smell to cut costs. I'm so unhappy with this will not be using this anymore and original dawn was the one I liked to use. I dunno who would want there dishes to smell like febreeze its just sickening. The point is to have a light scent that you can't smell on your dishes so you know its gone! Noone wants to eat this horrible febreeze scent. I'm not even a person who gets irrated with scents easy. But I had to tell every person I know who's sensitive to scents because it's not even labeled new scent. I've been buying the original dawn for along time and there was no change in bottle. That right there just seems like a scam or trying to trick customer which I have lost respect.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareMay 27, 2025
Thanks for reaching out to Dawn and sharing your experience with your recently purchased EZ-Squeeze style bottle of dish soap. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and what you've described isn't something we expect. Safety is our top priority and based on what you shared we do recommend discontinuing use of this purchase. We hope you'll give another version of Dawn a try, such as our Free & Clear Fragrance Free. This product has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Bad Smell
on May 19, 2025
Posted by: Debbie298
Horrible new smell on the blue liquid. Dawn's reply to "Gabby" that she must be extra sensitive is WRONG! It is horrible!! and I will also no longer be buying this product after 40+ years.
Response from dawn-dish.comBy Customer CareMay 23, 2025
Debbie, we're so sorry to hear you're unhappy with the new scent of Dawn Ultra. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers. This is the first scent change for Dawn Original in over 10 years. Feedback from loyal Dawn users like your self is greatly appreciated, and we're passing your comments along to our team. So we can help you find a new version of Dawn you love, please give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
2 out of 5
2
The smell of urinal cakes
on May 19, 2025
Posted by: Jim66
from Leominster ma
Loyal Dawn user for years and will continue to use the “original “, if I can find it. I will not use any of the newly scented products as they smell horrible. All men should surely recognize the smell of urinal cakes used in public toilets. Yep, that’s the smell.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareMay 30, 2025
Sorry you feel this way, Jimmy. We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Negative 5 stars
on May 18, 2025
Posted by: Ana24
The new scent is nauseating!! Not only is the smell awful but it lingers on the dishes. It makes my dishes smell like I washed them in cheap body wash. Why take something as beloved and classic as dawn dish soap and turn it into something completely unusable?? I will no longer be purchasing Dawn products and this feels like a huge loss.
Response from dawn-dish.comBy Customer CareMay 21, 2025
Your loyalty means a lot to us, Ana, so we're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. In regard to the scent lingering on your dishes, we wouldn't expect this to be your experience, however, if the soap isn't completely rinsed off, or if the dishes have become porous, it is possible. If certain items always pick up a flavor, they're probably worn to the point of being porous and should be washed by hand. It might help to know that cast iron and plastic items can absorb flavors. To remove the scent/taste, please soak the dishes in hot water with some distilled white vinegar added. We hope this was helpful, but we'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Change it back
on May 10, 2025
Posted by: Joemama1973
from FL
New scent is terrible. I've always preferred plain Dawn because it didn't have an unnecessarily perfumey smell but now it's the same as everything else and there's no reason to stick with the brand.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareMay 12, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
HATE THE NEW CLEAN SCENT!
on May 8, 2025
Posted by: Mld1934
from Alabama
HATE THE NEW CLEAN SCENT! Please bring back the original scent!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareMay 9, 2025
We're sorry to hear that you're not enjoying our updated Dawn Original scent, and we'll be sure to share your feedback with our team. If you'd prefer a different scent, we suggest giving another Dawn version a try. You're always welcome to give us a call at (800) 725-3296 if you'd like any further assistance.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Fragrance is terrible!
on May 6, 2025
Posted by: tatamsa
I made the mistake of buying this because the "new fresh scent" description on the last bottle was gone. I should have opened it and taken a whiff. The smell is so offensive to me that I'm going to need to give it away.
Response from dawn-dish.comBy Customer CareMay 7, 2025
We're sorry to hear that you feel this way about the scent, and we'll make sure that your comments are shared with the rest of our team. We'd also like to mention that the artwork calling out the updated scent was removed in October 2024. We suggest giving another Dawn version a try if you'd prefer a different scent, and you're always welcome to give us a call at (800) 725-3296 if there's anything more we can assist you with.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
HORRIBLE SMELL!!
on May 5, 2025
Posted by: Anonymous
I just bought a big bottle to refill my small bottles and it smells horrible. Why on earth would they make dish soap smell like overpowering, flowery dollar store cologne? It doesn’t say anything on the front of the bottle about a new sent which means I will be switching brands. And that’s a shame because I’ve never used anything other than Dawn before. Zero stars!
Response from dawn-dish.comBy Customer CareMay 7, 2025
We're sorry to hear that a loyal Dawn fan like you feels this way about the scent. We do put a lot of thought into creating features that we think you'll like, though we understand that preferences can vary from person to person. We'd also like to mention that this scent change took place in February 2024. We did callout the new scent on the packaging when it first launched, and this artwork was removed in October 2024. We suggest giving another Dawn version a try if you'd prefer a different scent, and you may be interested in giving our Dawn Free & Clear a try, as it features our lightest scent. We'll be sure to share your feedback with our team, and please give us a call at (800) 725-3296 if you'd like any further assistance.
Written by a customer while visiting dawn-dish.com
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