Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
2.9 out of 5
2.9
(1,885 Reviews)
Open Ratings Snapshot
Rating breakdown 1,885 reviews
5 Stars
820
4 Stars
66
3 Stars
20
2 Stars
71
1 Star
908
20%of customers recommend this product. 
(
165 out of 829
)
Best Buy Privacy Policy
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1 out of 5
1
Awful new fresh scent.
on January 27, 2024
Posted by: Desalinated
I picked up a bottle of dawn dish soap regular scent. Been using this type for many years. Why why why did you change the original scent to “New Fresh Scent”??? I will not be buying this product again. What a mistake. So disappointing.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareJanuary 29, 2024
We're sorry to hear that a loyal Dawn fan like you is feeling disappointed. We can assure you that we put a lot of thought into our products, and we'll make sure that your comments are shared with the rest of our team. You're always welcome to give us a call at (800) 725-3296 if there's anything more we can help you with.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Awful, sickening new scent
on February 5, 2024
Posted by: JC22
I am so disappointed in Dawn. It wouldn't allow me to select zero stars or I would rate the new original Dawn a 0. If the company wants multiple scents, great have a line of scents. Please don't change tried and true originals. The bottle said "original" so we missed the "now a new scent". It is not fresh or clean - it smells like every other chemically created, over-the-top fragrance and triggered immediate dizziness and shortness of breath. I washed my hands over and over trying to get the scent off because it then triggered breathing difficulty and a skin reaction. My kids walked in and asked what the awful smell is. This definitely is no longer being used for shelter animals or grease stains either. I have used Dawn my entire life, but no longer.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareFebruary 9, 2024
We're sorry to hear that this was your experience, and we hope that you're feeling better. Safety is our top priority here at Dawn, and we can assure you that our Dawn Ultra Original has been thoroughly evaluated to be safe when used as directed. As well, we put a lot of thought into our products, though we do understand that preferences can vary. Your comments will be shared with our rest of our team, and we do recommend that you discontinue use of this product, if you haven't already. So that we can learn more and gather some additional details for our Safety Team, please give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
No longer original scent!
on February 7, 2024
Posted by: Darae27
This description is deceiving because the bottle in the picture says one thing while the product info says another. Unfortunately, the picture is correct! There is no more original scent. The product and the scent has been changed. The only warning you’ll get when you purchase this product (in the original branded bottle) is a tiny yellow sticker that says “new clean scent.” Don’t be fooled by the name, there is nothing clean about it! It’s almost as if they refilled original bottles with some kind of disgusting “refreshing rain scent” or something along those lines. Not only is the scent different, but the viscosity of my soap was also changed. It was much more watery and oozed out of the bottom of my ez-squeeze tube when I refilled it from a large jug. I contacted Dawn and they don’t really care about the scent change…they told me that they did their market research prior to making the switch. Well, this is one customer they didn’t survey and I can tell you that I won’t be purchasing Dawn again. I’d also suggest that the company remove all animals from their packaging and any video marketing showing their products in use cleaning off animals from oil spills…no animal should be cleaned off with toxic smelling soap and no human should use it to wash dishes!
Response from dawn-dish.comBy Customer CareFebruary 14, 2024
We appreciate your detailed review and feedback, Darae27. Be assured that our Quality Team takes reports like this seriously! You're welcome to call us again at (800) 725-3296 for any further assistance.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Vile ‘new clean scent’
on February 18, 2024
Posted by: Fowl Odor
from New York
The new scent smells vile. Even the ducks are going to begin to complain; It’s not ducky!
Please reimburse me for this purchase. I’ll hold onto it until you reimburse me then I’ll throw it out.
Also please listen to your customers rather than telling them to get over it.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareFebruary 19, 2024
We're sorry to hear that you feel this way, and we'll make sure that your feedback is shared with our team. We'd be happy to see how we can best assist you further, so please give us a call at (800) 725-3296 when you have a moment.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Awful “new scent”
on February 19, 2024
Posted by: Hjon
from Ohio
I have used dawn for 30 years, but it’s time to switch, the new scent is terrible. It lingers on your dishes and overpowers everything. Very dissappointed.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareFebruary 20, 2024
We understand that there have been recent changes in the scent of Dawn Ultra Original in the United States, while the old scent remains unchanged in Canada. We would like to assure you that we are aware of this transition and the potential impact it may have on your experience with our product.

We acknowledge that this is the first scent change for Dawn Original in over 10 years, and we apologize for any inconvenience or dissatisfaction this may have caused.

Please rest assured that we value your feedback greatly, and we have already relayed it to our Research and Development (R&D) team. Your input is vital in helping us improve our products and ensure that we deliver the best possible experience to our customers. Your feedback will be instrumental in guiding the Dawn Team as they continue to work on future innovations.

At this time, we do not have plans to reintroduce the old Dawn scent in the United States. We appreciate your understanding and patience as we strive to provide you with the highest quality products.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Benadryl save me from this toxic stuff
on February 26, 2024
Posted by: PumpkinWillow
If i could I would give this new scent, a zero. It is horrible. I have always use original dawn because its safe with my skin allergies. No one should have to take benadryl because they washed dishes. Like i had to. I hate wasting money, but i had to toss that whole bottle because it was making me sick. You guys need to change your label, because there's no way this is safe for wildlife. Those poor ducks would be sick. Please bring back the original dawn blue!
Response from dawn-dish.comBy Customer CareFebruary 27, 2024
Above all else, the safety and satisfaction of our users are out top priority. When reaching for your bottle of Dawn, you should feel confident knowing it'll be gentle on your hands, yet tough on those dirty dishes. We're so sorry that a loyal user had this kind of experience, and we hope you're feeling better. While scent preferences will always vary from person to person, with our numerous quality and safety checks, this is the last thing we expect our users to go through when using it as directed. We ask that you please discontinue using your bottle. This isn't something we take lightly, and we'd like to ensure your voice is heard about the change, and we'd like to make reports to our Quality and Safety Teams. Please call us at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New Clean Scent YUCK !!!
on February 26, 2024
Posted by: NO NEW CLEAN SCENT
from Minnesota
Negative 5 stars. I had to throw "Nasty Clean Scent" in the trash! Fire your marketing people, they must be smoking flower fragrant potpourrie.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareFebruary 27, 2024
We're sorry you aren't happy with the recent change in Original Scent. We want to assure you that we are aware of this transition and its potential impact on your experience with our product. We acknowledge that this is the first scent change for Dawn Original in over 10 years, and we apologize for any inconvenience or dissatisfaction this may have caused. Please rest assured that we value your feedback greatly, and we have already relayed it to our Research and Development team. Your input is vital in helping us improve our products and ensure that we deliver the best possible experience to our customers. Your feedback will be instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd be happy to answer any questions or gather additional feedback. Please call us at (800) 725-3296 Monday through Friday, from 9 AM to 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Time for damage control
on March 1, 2024
Posted by: Dawnofanewera
from Everywhere, USA
The ratings are in and Dawn dish soap is losing a record number of customers. I think it would be safe to just go ahead and admit that you were wrong to change the scent of the original formula. 74% of people recommended this product on February 20 per stats from this website. Today is March 1 and your approval rating on this product has dropped to 63%. What do you think of your Research and Development team now? I’ll bet the people at Palmolive love them.
No, I would not recommend this to a friend.
Written by a customer while visiting dawn-dish.com
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