Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
2.9 out of 5
2.9
(1,885 Reviews)
Open Ratings Snapshot
Rating breakdown 1,885 reviews
5 Stars
820
4 Stars
66
3 Stars
20
2 Stars
71
1 Star
908
20%of customers recommend this product. 
(
165 out of 829
)
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Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1 out of 5
1
Terrible Nauseating New Scent - deal breaker
on January 16, 2025
Posted by: Disappointed Consumer2
The new scent is awful. Literally makes me nauseated every time I wash dishes and stinks up my entire house. Even my husband who lost the majority of his smell due to covid years ago, can smell it. New scent does not exude clean or fresh. Someone missed the mark on this change. Unfortunately I’m changing to a different brand due to the terrible scent. This all seemed unnecessary!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareFebruary 3, 2025
We're very sorry to hear about your experience with our new scent. Quality and safety have always been at the forefront of everything we do, and while scent preferences will always vary from person to person, we would not expect you to be getting nauseated when using it as directed. This is because all of our products go through extensive testing to ensure safety with proper use. Your wellbeing means a lot to us, so please discontinue using the Dishwashing Soap if you haven't done so already. This isn't something we take lightly, so we'd like to make a report to our Quality and Safety Team, make sure your voice is heard about the change, and tell you more about our new Dawn EZ-Squeeze Free & Clear Unscented Dish Soap as it has the cleaning power of Dawn you know, love, and trust, yet is unscented. Please give us a call (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Terrible
on January 18, 2025
Posted by: Roxy
The new smell is sickening! I do not want my dishes to smell like horrible perfume. I am making the change away from this product. I am sad about it but they are determined to not offer both.
Response from dawn-dish.comBy Customer CareFebruary 3, 2025
We’re so sorry to hear that you're not satisfied with the new scent of Dawn Ultra Original. The fragrance change was made after receiving positive feedback during extensive testing, and it is the first scent change in over 10 years. We truly value your feedback, and your comments will be shared with the Dawn Team. While our Safety Team does assure us that, when used as directed, you’ll be comfortable and safe with any Dawn dish soap, we do encourage you to stop using your current bottle so you’ll not have an experience such as you’ve described. Remember, we do offer a variety of scents, including an unscented version called Dawn Free and Clear, Fragrance Free. We’d be happy to send you a coupon to try another Dawn scent on us, so you can still enjoy the great cleaning benefits that Dawn offers. Bring your bottle to the phone and call us for further help with this, any Monday through Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
BRING BACK THE OG SCENT PLEASEEEE
on January 27, 2025
Posted by: indigo89
The soap works like how it did before, but honestly I want to find another dish soap because this new smell is genuinely nauseating. I was washing the dishes like a nice, thoughtful little daughter, and I realized it smelled weird. It's got a kind of weird floral/fruity/chemically scent?? I don't know, but it was so nasty, I'm not joking, my stomach was starting to hurt from the smell. Anyways, PLEASE I'M BEGGING YOU, JUST BRING BACK THE ORIGINAL SCENT, THIS NEW ONE SMELLS SO BAD.
Response from dawn-dish.comBy Customer CareFebruary 3, 2025
We're sorry to hear that this was your experience, and we hope that you're feeling better. We can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. As well, we do put a lot of thought into creating features that we think you'll like, though we understand that preferences can vary. We'll make sure that your comments are shared with our team, and we do recommend that you discontinue use of this particular product. We suggest giving another Dawn version a try, and it may be helpful to know that our Dawn Free & Clear features our lightest scent. So that we can learn more and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you have a moment.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Not a Fan
on January 30, 2025
Posted by: Folks for Soaps
Dawn was my escape from overly scented dish soaps. Honestly, I'm not sure why anyone would want their dishes to have a scent at all. Scent does not equate clean. Example: Spraying perfume on something doesn't kill off odor-causing bacteria, it just masks it. It's bad enough that we're constantly exposed to unnatural chemicals. I typically use unscented soaps; however, I do appreciate Dawn's stain-removing capabilities. Please bring back the original formula.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareFebruary 3, 2025
We're sorry to hear that you feel this way. A lot of thought does go into creating features that we think you'll like, though we certainly understand that preferences can vary from person to person. As well, we'd like to mention that while we did update the scent of our Dawn Original, the formula remains the same. Your feedback will be shared with the rest of our team, and we recommend giving another Dawn version a try. You may be interested in our Dawn Free & Clear or our Dawn Free & Clear Fragrance-Free. If you'd like any further assistance, please give us a call at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New Original Scent
on February 3, 2025
Posted by: LittleMarty
Horrible. I have used Dawn my whole life. The new scent makes me gag.
Misleading to call it Original scent, when it has no similarity to the original scent. I will no longer buy it.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareFebruary 10, 2025
Thanks, Marty, for sharing your experience with the new scent of Dawn Ultra Original. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, because safety is our top priority. Your experience isn't what we expect, and based on what you shared we ask you to stop using this bottle of Dawn. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
smells like a urinal cake.
on February 6, 2025
Posted by: thatguy345
from spokane, wa
new scent is terrible. will no longer be buying dawn.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareFebruary 6, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Fragrance is unbelievably horrible.
on February 8, 2025
Posted by: momof7
I am so disappointed in the new fragrance. It is extremely unpleasant and pervasive. After a round of dishes, my entire house smells of the fragrance. I can even still smell it on the dishes AFTER a thorough hot water rinse. Sadly I will no longer be using this product - which has been a staple in my home, my mother’s home, and my grandmother’s home. So bummed.
Response from dawn-dish.comBy Customer CareFebruary 10, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
Unfortunately, Can’t even use it anymore
on February 13, 2025
Posted by: Sharonlr2
I have always used Dawn but no more. The new scent is so overpowering that I was getting a migraine every day. Why change something that is already great? Had to give away an entire refill sized bottle.
Response from dawn-dish.comBy Customer CareFebruary 17, 2025
We're sorry to hear that a loyal Dawn fan like you had this experience, as we can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. As well, we do put a lot of thought into our products, and this scent change was implemented after receiving positive feedback during extensive testing with consumers. We'll be sure to share your comments with our team, and we do recommend that you discontinue use of this particular product. We suggest giving our Dawn Free & Clear a try, as it features our lightest scent. You also may be interested in our Dawn Free & Clear Fragrance-Free. So that we can learn more and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you have a moment.
Written by a customer while visiting dawn-dish.com
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