Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
3.1 out of 5
3.1
(2,101 Reviews)
Open Ratings Snapshot
Rating breakdown 2,101 reviews
5 Stars
1,018
4 Stars
75
3 Stars
22
2 Stars
72
1 Star
914
20%of customers recommend this product. 
(
166 out of 833
)
Best Buy Privacy Policy
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
1 out of 5
1
New scent too strong; please bring back original
on July 19, 2025
Posted by: JenE
from New York
Please consider returning to the original scent of Dawn dish detergent. Like several other reviewers I find the new scent very strong and off-putting. I’ve used Dawn for decades and would prefer not to switch brands but am afraid I will have to due to the overpowering perfume-like scent.
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareJuly 21, 2025
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Written by a customer while visiting dawn-dish.com
Customer Rating
4 out of 5
4
I love Dawn
on July 18, 2025
Posted by: keishak92_9289
I always buy dawn dish soap it’s my favorite. Cleans dishes great leaving no grease or smells. I don’t like the squeeze bottle as much as the regular bottles though it’s convenient to just pick up and squeeze but I feel to much dish soap comes out wasting more then I needed.
Written by a customer while visiting influenster.com
Customer Rating
1 out of 5
1
Alas for a classic.
on July 18, 2025
Posted by: RAR89
The smell of Dawn dish soap has been one of the most familiar smells of life since I could first remember. Washing a baby raccoon I found abandoned in a dumpster. Cleaning up the dishes the kitchen with grandmom. Lathering up for that slip-n-slide down the huge hill. Dawn must know it's a classic, so why change something so dear, so "everyday", when the rest of the world is changing so quickly?
Practically speaking, unlike the original, the new scent sticks around and requires more hot rinsing to get rid of it.
Response from dawn-dish.comBy Customer CareJuly 21, 2025
Firstly, thanks so much for your many years of loyalty and support. We're very sorry to hear that you're not a fan of this change. We're always looking for ways to improve your users dishwashing experience, so we made this change after getting positive feedback during extensive consumer testing. To try and remove the scent, please soak any dishes in hot water with a bit of distilled white vinegar added to it. We' love to connect about this, ensure your feedback is heard, and help. Please call us at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
5 out of 5
5
Favorite dish soap
on July 6, 2025
Posted by: lizkaygray_327
This is my favorite dish soap, other brands and store brands don’t even compare. It suds up great and does an awesome job cleaning my dishes. A must have!
Written by a customer while visiting influenster.com
Customer Rating
5 out of 5
5
Great soap
on July 4, 2025
Posted by: angelawd7a1_9205
[This review was collected as part of a promotion.] Packing is great and easy to use. I love how my dishes get clean. You do not have to use too much soap so it's a great value for your money. It has become the only dish soap we use I the house.
Written by a customer while visiting dawn-dish.com
Customer Rating
5 out of 5
5
Favorite Bottle Design
on June 30, 2025
Posted by: rhirstein_4534
Dawn is by far my favorite dish soap brand because it is always reliable and smells great. I also love its environmental campaign with the horrible oil spills around the world.
I really like this bottle design especially compared to the original because it prevents a build up of dried soap at the top and is perfect for allowing all the product to drip to the cap to prevent a lot of wasted soap and money. I like the cap and easy usage as well.
Written by a customer while visiting influenster.com
Customer Rating
1 out of 5
1
Why change a cult classic?!
on June 29, 2025
Posted by: Vick in OR
I've been using dawn for way over two decades. Not knowing of the change, I bought a bottle, fill up my kitchen dispenser, and actually gagged. Seriously. I rinsed a water glass over and over and over just to get the god awful scent off. I could handle the additional water in the new formula - but not (what I call) "Fabreze Acid Rain Original."
Response from dawn-dish.comBy Customer CareJune 30, 2025
We certainly appreciate your great loyalty to Dawn over the years, and we're sorry to hear that you had this experience. We can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed, and we also put a lot of thought into our products. We updated the scent back in February 2024 after receiving positive feedback during extensive testing with consumers. We'd also like to mention that the last change we made to the formula, which occurred earlier this year, was to help with improved grease cleaning as well as malodor reduction. Your comments will be shared with our team, and we do recommend that you discontinue use of this particular product, if you haven't already. We suggest giving another Dawn version a try, and it may be helpful to know that our Dawn Free & Clear features our lightest scent. We also offer our Dawn Free & Clear Fragrance-Free. So that we can learn more and gather some additional details for our Safety and Quality Teams, please give us a call at (800) 725-3296 when you have a moment.
Written by a customer while visiting dawn-dish.com
Customer Rating
5 out of 5
5
Super clean
on June 27, 2025
Posted by: tiffytacs89_8331
Best dish soap ever. Can be used to clean more than dishes. Love the fresh scent it leaves. A little goes a long way. Perfect to get grease stains out of clothes as well.
Written by a customer while visiting influenster.com
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