Customer reviews from dawn-dish.com
Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Average customer rating
3.1 out of 5
3.1
(2,101 Reviews)
Open Ratings Snapshot
Rating breakdown 2,101 reviews
5 Stars
1,018
4 Stars
75
3 Stars
22
2 Stars
72
1 Star
914
20%of customers recommend this product. 
(
166 out of 833
)
Best Buy Privacy Policy
Customer Reviews for Procter & Gamble - Dawn Ultra EZ-Squeeze Dish Soap, Original Scent, 22 oz - Blue
Customer Rating
5 out of 5
5
Once you purchase, you’ll never switch dish soaps!
on August 13, 2025
Posted by: hdhardy9_4920
Been using this soap for years! Whenever it runs out, I buy a refill bottle which saves me money and lasts quite a long time. Works like a charm, you’d be silly not to make this your trusted product for dishes.
Written by a customer while visiting influenster.com
Customer Rating
1 out of 5
1
Horrible scent! Huge mistake!
on August 10, 2025
Posted by: KGranny
I would give it 0 stars if I could. The new scent is horrible. It triggered a migraine because it is overwhelming strong and doesn't rinse off. Awful decision by P&G to change a long-time favorite. You should have learned from New Coke to leave an icon alone. First time in my life that I had to buy something other than Dawn and as long as this is their "New Dawn", I will never buy your product again.
Response from dawn-dish.comBy Customer CareAugust 13, 2025
We're sorry to hear you aren't enjoying the new scent of Dawn. We understand how difficult it can be when a long time favorite product has changed, so your feedback is very important to us. After the rigorous health and safety tests this soap has undergone, your experience certainly isn't something we'd expect. Your well-being is our top priority, so we hope you're feeling better now. If you haven't, we recommend that you discontinue using this soap. If the scent is not rinsing off your dishes, we recommend soaking them in hot water with some distilled white vinegar added to it. So our Safety Team can learn more from you and make sure you're ok, could you please give us a call when you have a chance? You can reach us at (800) 725-3296.
Written by a customer while visiting dawn-dish.com
Customer Rating
1 out of 5
1
New scent “stinks”!
on August 8, 2025
Posted by: JRGL
The new scent that replaced original Dawn gave me an immediate headache and it has made my entire house reek!!! Plus there was NO warning on the label that anything had changed. No new and (not) improved so I could have avoided the not so fun surprise. If anyone reading this is thinking about using this, avoid it at all cost. Please change it back to the original scent or you have lost a lifelong customer!
No, I would not recommend this to a friend.
Response from dawn-dish.comBy Customer CareAugust 11, 2025
We're very sorry to hear that this has been your experience after using Dawn EZ-Squeeze Original. We have many safety and quality checks in place to ensure our products are safe and bring you a great dish-cleaning experience. The scent was changed in February 2024, and it was made after receiving positive feedback from extensive consumer testing, marking the first scent update for Dawn Original in over a decade. We understand this may be disappointing for some of our loyal consumers, and we'll be sure to share your comments with our team. While we currently have the new fragrance, we are always listening to our customers, and your input could certainly influence future product offerings.
 
We hope you're feeling better, and based on your experience, we recommend discontinuing the use of the product, but please hold onto it for at least 2 weeks in case our team needs additional information.
 
Our Safety and Quality Team would like to learn more about your experience so they can look into this further. Also, we'd be happy to recommend another one of our dish soaps that better meets your preferences, such as our unscented soap, Dawn Free & Clear. For assistance, please give us a call at (800) 725-3296.
 
Written by a customer while visiting dawn-dish.com
Customer Rating
5 out of 5
5
Love it
on August 6, 2025
Posted by: JenniferN
I always use dawn dish liquid! To me it’s the best brand, leaves my dishes clean and I love the scent. I would definitely recommend!! It’s my favorite brand
Written by a customer while visiting influenster.com
Customer Rating
5 out of 5
5
From Dusk til’ DAWN! 🤩
on August 5, 2025
Posted by: olip4_2141
DAWN, the best cleaner in the game for washing dishes/kitchenware! The bottle is a great size, super convenient as it is a start/stop squeeze to ensure it doesn’t leak. Worth every penny in a plastic, recyclable container. Leaves your kitchenware smelling better than brand new. An absolute MUST have!
Written by a customer while visiting influenster.com
Customer Rating
5 out of 5
5
Kitchen staple!
on August 4, 2025
Posted by: claireb254_4621
I love Dawn! It does a great job getting dishes clean and you only have to use a small amount. I also love the scent of Dawn. It is a staple in my kitchen!
Written by a customer while visiting influenster.com
Customer Rating
5 out of 5
5
Great cleaner to have
on August 3, 2025
Posted by: loul380_9179
I used this since it first came available. It cuts grease with little or no scrubbing The best I have used so far and it’s not hard on your hand leave the hand smooth and dishes clean
Written by a customer while visiting influenster.com
Customer Rating
5 out of 5
5
The newly designed bottle eliminates the wait time
on August 3, 2025
Posted by: diannw7_4928
I’ve used other dishwashing soaps but NOTHING compares to the grease cutting strength of DAWN! The new EZ Squeeze bottle takes it next level! The scent is always nice and subtle which is a plus for me. The inverted bottle style assists in using every drop and eliminates waste making it more environmentally friendly. Great job Dawn! You’ve genuinely met every need for a great dish soap in my book.
Written by a customer while visiting influenster.com
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